Bachelor of Arts in Communication

at Shorelight Group - The University of Utah USA

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

Management skills apply to every organization and in every business discipline. The Management Major is designed to give students the skills they need to lead companies in all phases of development, from startup to maturity, and through challenging situations. Students develop competence in human resource management, quantitative and statistical decision making, production/operations management, and general management. In addition to core business major requirements, management students must complete courses in leadership and business ethics. Students then choose electives from areas such as Organizational Leadership, Sustainable Leadership, Managing Conflict, among others. The Management degree will prepare you for careers in not only business but nearly any field that requires excellent communication, organizational, and management abilities.

Chemistry is the study of matter, what it is made of, how it changes, and how it can be turned into new substances. Chemistry is central to our search for answers as we explore our world. "What is it?" "How much is there?" "How does this work?" "Why does it do that?" If you’ve ever asked any of these questions, consider studying chemistry to find the solutions. The department offers nine emphasis areas to choose from, and Chemistry is the only department at the U to allow students to declare two emphases.

Available tracks include:

• Atmospheric & Environmental Chemistry
• Biology
• Business
• Chemical Engineering
• Geology
• Material Sciences and Engineering
• Mathematics
• Physics
• Professional Chemistry (the traditional chemistry curriculum)
• Teaching

Technology is vital to the success of every business, and companies need professionals who can use technology to meet strategic business objectives. With a degree in Information Systems, you will create efficient information management within organizations, establishing processes that are most helpful to users. As technology continues to evolve, it remains an essential component of business, and professionals in Information Systems are needed to support it. The University of Utah’s degree in Information Systems will give students the tools to manage the technical direction of business, solve technological issues, and implement new technological advances to enrich business operations. Program coursework focuses on the intersection of business and technology: students take classes in not only business concepts but also information systems concepts, such as databases, programming, networking, and web development.

Management skills apply to every organization and in every business discipline. The Management Major is designed to give students the skills they need to lead companies in all phases of development, from startup to maturity, and through challenging situations. Students develop competence in human resource management, quantitative and statistical decision making, production/operations management, and general management. In addition to core business major requirements, management students must complete courses in leadership and business ethics. Students then choose electives from areas such as Organizational Leadership, Sustainable Leadership, Managing Conflict, among others. The Management degree will prepare you for careers in not only business but nearly any field that requires excellent communication, organizational, and management abilities.

Gain a deeper understanding of Germanic cultures through the study of the German language, literature, and society. In the German program at the University of Utah, you will gain a firm foundation in speaking, reading, and writing the German language, as well as read and analyze key works of literature from around the German-speaking world. Students studying German take language classes in addition to courses on German history, literature, culture, and grammar. The program provides a broad overview of German history, arts, and culture, allowing you to develop the social awareness necessary for today's global environment.

Political Science studies the world of politics and government – particularly the manner in which people organize, administer, and seek to improve their governments, the privileges and responsibilities of citizenship, and the use and abuse of power. Students who major in political science are interested in understanding how laws and policies affect peoples’ lives and care deeply about community engagement and social change. Through a critical investigation of the political world, political science students learn how to apply concepts and theories, craft compelling arguments, and analyze complex information while grappling with some of the most pressing challenges facing societies around the globe.

History students at the University of Utah explore the cultures, events, and peoples of the past. In doing so, students better understand the present and can plan for the future.  The History major helps students to develop the ability to write clearly and interpret complex information, ensuring that they are able to offer creative solutions to challenging problems, handle ambiguity, and work across cultures.  Courses cover the world from ancient Europe and Africa to modern Asia and the Pacific, and from colonial Latin America to the American West.  Students are encouraged to follow their passions by selecting courses to create an area of concentration: the history of politics, science, gender, environment, science, religion and more.  Regardless of their focus of study, students will ultimately develop a capacity for careful and rigorous thought and cultural competence, abilities that promote success in careers at home or around the world.

Religious studies scholars examine religions from the perspective of a religion’s followers, studying the similarities, differences, and core tenets of a belief system. If you want to gain a broader understanding of religions and their traditions, consider the Religious Studies program at the University of Utah. Courses of study include Jewish Studies, Coptic Studies, Western Christianity, Islam Studies, Mormon Studies, and Religion & Conflict. Through critical analysis and discussion of these faiths, students will learn how theology shapes individuals and communities across the globe. Regardless of emphasis area, the Religious Studies program consists of courses from 13 departments: English, History, Communication, Philosophy, World Languages & Cultures, Political Science, Social Work, Sociology, Anthropology, Art & Art History, Theatre, Health Promotion & Education, and the Middle East Center. Within these fields, religious studies courses are divided into four areas: Text and Literature, Theory and Methodology, Art, Culture and Society, and World Religions. The culminating experience of the program is a capstone seminar, a student-conducted research project that demonstrates your knowledge and skills in religious studies. Graduates of the program are ultimately equipped with social awareness and theological knowledge that can be used in a variety of careers.

Help improve the lives of others and enter an exciting career in healthcare with the Nursing degree. Nurses provide preventative and life-saving health treatment to patients and their families in a variety of environments. The University of Utah’s nursing program prepares students to be generalists in clinical settings, entry-level administrative positions, or to pursue graduate work in nursing. The Nursing degree offers three tracks: the Pre-licensure BS (for students who don’t have a nursing license), the Post-licensure BS (for students who have an associate’s degree), and the Early Assurance Program (for high school seniors and college freshmen with less than 30 credits). Regardless of educational background and prior experience, all nursing students complete coursework in general health, public health, evidence-based medical practice, and systems and populations. The curriculum also requires several hours of clincal work in area healthcare facilities, providing you with vital hands-on practice in your field. Whether you are a registered nurse returning to school to earn a baccalaureate degree, or if you are a new student with no prior nursing experience, this program will give you the theoretical knowledge and hands-on training you need to excel as a nurse.