Bachelor of Arts in Marketing

at Shorelight Group - The University of Utah USA

The Latin American Studies program provides students with the opportunity to explore interdisciplinary approaches to Latin America. Students will not only have the chance to become literate in one of four Latin American languages— Spanish, Portuguese, Nahuatl, or Quechua—but they will also be able to explore the people, culture, and history of the region. The remainder of the curriculum is comprised of core courses in Latin American civilizations and cultures, with students choosing electives from the Latin American Studies department and other allied fields (such as humanities, anthropology, and linguistics). The culminating experience of the program is a study abroad, internship, independent study, or research course, allowing students to synthesize their knowledge and skills. Cross-cultural understanding and foreign language proficiency are valuable skills for students to have as we move toward an increasingly global economy. Students may use the language and critical thinking skills the Latin American Studies program will give them to pursue a number of diverse career options or as a springboard to attending graduate school.

Geography is a unique field that bridges the physical and social sciences: geographers study not just natural Earth systems but also human societies, examining the interaction between the two. Geographers work with powerful technologies such as geographic information systems (GIS), digital Earth imagery (remote sensing), and spatial modeling. Geography also has a long-standing field tradition, often involving travel to spectacular locations. The University of Utah’s Geography program will provide you with a collaborative, integrated approach to understanding complex geographical challenges, such as climate change, globalization, sustainability, urbanization, and living with hazards. The program curriculum includes courses in environments, human geography, geographical analysis, cartography, and GIS; students then choose courses from the broader areas of physical and human geography, as well as electives from allied fields (such as atmospheric sciences or geology). Geography has a “No Student Left Inside” Initiative that encourages field work and labs in their courses to get technical, real world experiences. If you want to focus your studies on a particular area,

Rhetoric is the study of effective speaking and writing: it is the art of argument and persuasion. Through the Writing and Rhetoric Studies program, you will become a strong analytical thinker and proficient writer. Students of this program learn rhetorical analysis and the ways that culture and society shape what we define as “literacy,” giving you critical thinking skills and social awareness that can be applied to a number of pursuits. Students in the program choose courses from topics such as under-represented rhetorics, rhetorics of gender, writing poplular non-fiction, professional discourse, grammar and stylistics, digital storytelling, writing as a social practice, and others. The culminating experience of the program is a senior seminar, synthesizing all of the student's undergraduate work into a portfolio piece. Employers consistently rank written communication skills as among the most-desired abilities in job candidates, and strong writing and argumentation abilities are excellent assets for graduate-level coursework.

The Business Administration degree provides students with a strong knowledge base across the fundamental disciplines of business: accounting, finance, management, marketing, opersations and supply chain, and information systems. At the David Eccles School of Business, students learn to manage technology and identify entrepreneurial opportunities, learning the social implications of doing global business and developing the values and ethics to succeed and prosper. The Business Administration curriculum consists of classes in accounting, finance, management, marketing, operations and supply chain,  and information systems. Graduates of this program possess a mix of business, technical, and essential communication skills required of management and leadership roles, preparing them for a wide range of business careers.

If you have a passion for filmmaking and are interested in movies and media, consider studying Film & Media Arts at the University of Utah. This program offers students the opportunity to examine the visual art form that defines our time. Through a series of courses covering the history, aesthetics, and criticism of the motion picture, students gain critical thinking skills and hands-on experience in film and video production. You will be exposed to cinema from around the world, exploring genres such as narrative, documentary, experimental, and animation. Electives in women directors, film diversity, film genres, animation, storyboarding, sound, screenplay writing, and other topics are also available.

Gain a deeper understanding of a culture other than your own through study of the language, literature, and society of Japan. The diverse and innovative program caters to individual student needs and fosters forward thinking and intellectual freedom. This freedom is reflected in program coursework: in addition to Japanese language instruction, students will complete courses on Japanese linguistics, syntax, civilization, contemporary literature, poetry, and classical Japanese. All students additionally must complete a capstone as a culminating experience to their time in the program. The U’s Japanese program provides excellent preparation for pursuing graduate work and entering a variety of professions where critical reading, writing, and thinking skills are paramount.

Gain a deeper understanding of Germanic cultures through the study of the German language, literature, and society. In the German program at the University of Utah, you will gain a firm foundation in speaking, reading, and writing the German language, as well as read and analyze key works of literature from around the German-speaking world. Students studying German take language classes in addition to courses on German history, literature, culture, and grammar. The program provides a broad overview of German history, arts, and culture, allowing you to develop the social awareness necessary for today's global environment.

Physics is the field of study concerned with the nature and properties of matter and energy: how we define measurable quantities, like energy and speed, and how these concepts are related (for example, Newton’s Law of gravity or the theory of special relativity). If you want to learn more about how the universe is structured and functions, consider studying physics at the University of Utah. In addition to learning scientific and theoretical concepts and facts, physicists also develop excellent analytical thinking skills and problem-solving techniques, and expertise in computational methods.

Psychologists study human and animal behavior, seeking to understand how people and nonhuman animals function in their environments: through this, a psychologist ultimately wants to understand, predict, and resolve behavioral and psychological problems. If you are interested in how the mind works and functions in an effort to help people achieve and maintain mental health, consider studying psychology at the University of Utah. The Psychology curriculum includes coursework in the following topics: psychology as a science and profession, cognition and behavior neuroscience, intergroup relations, development in infancy, emotions, human performance, personality, sexuality, health, among others. Through coursework, and hands-on experience through research, internships, peer advising, and/or teaching assisting, you will gain the knowledge base and critical thinking skills you need for success in post-college careers or graduate school.

Students majoring or minoring in Comparative Literary and Cultural Studies (CLCS) compare multiple literatures and cultures within the framework of a single degree. As a CLCS student, you will explore themes across cultures and time periods, compare national literatures and cultures, learn and apply international literary and cultural theories, and analyze diverse types of texts (literary, visual, musical, etc.) produced in multiple cultural spheres.