Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Science in Marketing

at Shorelight Group - The University of Utah USA

Rhetoric is the study of effective speaking and writing: it is the art of argument and persuasion. Through the Writing and Rhetoric Studies program, you will become a strong analytical thinker and proficient writer. Students of this program learn rhetorical analysis and the ways that culture and society shape what we define as “literacy,” giving you critical thinking skills and social awareness that can be applied to a number of pursuits. Students in the program choose courses from topics such as under-represented rhetorics, rhetorics of gender, writing poplular non-fiction, professional discourse, grammar and stylistics, digital storytelling, writing as a social practice, and others. The culminating experience of the program is a senior seminar, synthesizing all of the student's undergraduate work into a portfolio piece. Employers consistently rank written communication skills as among the most-desired abilities in job candidates, and strong writing and argumentation abilities are excellent assets for graduate-level coursework.

The Family, Community and Human Development (FCHD) Major is housed in the Department of Family and Consumer Studies (FCS). The objective of the FCHD major is to provide students with a broad and detailed understanding of the processes of personal development in the context of the family, and as impacted by community and societal forces beyond the family. More specifically, students with a FCHD major will acquire an understanding of:

• The key features of development through each stage of life (infants, children, adolescents and adults);
• How these key features of development are impacted by experience to account for the ways that each of us is unique;
• How family members develop and maintain relationships within and across generations;
• The decisions people make about managing resources such as time, money, and material assets;
• The ways that individual and family well-being are impacted by community and societal forces;
• The impact of local, national, and international policies and laws on individual, family and community well-being;
• How research in these areas is conducted and evaluated, and how the findings from these works may be applied to enhance the well-being of individuals (at every age) and families

In addition to the breadth and depth of our FCHD major as summarized above, our department offers students three opportunities for diving more deeply into specific areas of focus that are both relevant to the broader goals of our major and oriented toward specific career opportunities.

The field of electrical & computer engineering involves the analysis and design of complex electrical and electronic devices, software, and systems containing hardware and software components. Without electrical & computer engineering, things like computers, car power systems, and cell phones would not exist. The Electrical and Computer Engineering department at the University of Utah covers a broad range of disciplines related to computing, sensing, and communicating. The program will prepare you to join the next generation of engineers, capable of becoming a leader in industry, government or academia. The Electrical & Computer Engineering curriculum is comprised of courses in differential and integral calculus, linear algebra and complex variables, basic sciences, computer science, and engineering sciences. Training in these topics prepares students for the analysis and design challenges associated with electrical and electronic devices, software, and systems containing hardware and software components. All students must complete a senior project capstone, further solidifying electrical and computer engineering concepts and preparing you to enter the workforce or graduate school.

Gain a deeper understanding of Germanic cultures through the study of the German language, literature, and society. In the German program at the University of Utah, you will gain a firm foundation in speaking, reading, and writing the German language, as well as read and analyze key works of literature from around the German-speaking world. Students studying German take language classes in addition to courses on German history, literature, culture, and grammar. The program provides a broad overview of German history, arts, and culture, allowing you to develop the social awareness necessary for today's global environment.

The rapidly growing economy in Utah and many parts of the country requires construction of new roads, houses, and commercial buildings, and construction engineers are needed to build them. The University of Utah’s Construction Engineering program will prepare you to enter this exciting field: you will learn scientific, mathematical, engineering, and management principles so that you can plan, design, and build commercial and residential buildings. As a construction engineering student, you will take courses in both civil engineering fundamentals—such as structural principles, site analysis, foundations, computer-assisted design, evaluation and testing, and materials—and instruction in construction courses, such as those related to contracting, project management, graphic communications, and laws and regulations. If you want to solve problems of infrastructure, use creative design in a practical setting, and improve the lives of others, consider majoring in construction engineering.

The Latin American Studies program provides students with the opportunity to explore interdisciplinary approaches to Latin America. Students will not only have the chance to become literate in one of four Latin American languages— Spanish, Portuguese, Nahuatl, or Quechua—but they will also be able to explore the people, culture, and history of the region. The remainder of the curriculum is comprised of core courses in Latin American civilizations and cultures, with students choosing electives from the Latin American Studies department and other allied fields (such as humanities, anthropology, and linguistics). The culminating experience of the program is a study abroad, internship, independent study, or research course, allowing students to synthesize their knowledge and skills. Cross-cultural understanding and foreign language proficiency are valuable skills for students to have as we move toward an increasingly global economy. Students may use the language and critical thinking skills the Latin American Studies program will give them to pursue a number of diverse career options or as a springboard to attending graduate school.

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

Speech and Hearing Science professionals evaluate, diagnose, and treat individuals with speech and hearing disorders, such as disorders of communication, the voice, swallowing, and cognition. The undergraduate major in Speech & Hearing Science (SPHS) is a pre-professional degree for speech language pathology and/or audiology. Students in the program complete courses in phonetics, anatomy and physiology of speech and hearing, language science, pediatric and medical speech-language pathology, hearing disorders and evaluation, and psychometrics (measuring mental abilities and processes). Electives in allied fields -biology, physics, and psychology, for example- are also required, along with 25 hours of field experience observing treatment practices for speech, language, and hearing. Students who complete this program earn a BS in Speech and Hearing Science and are then prepared to enter graduate programs in the field: a master's degree is required for professional practice in speech-language pathology, and a doctor of audiology (AuD) is required for professional practice in audiology.

Do you have a passion for numbers, analysis, and theory? Consider majoring in mathematics. This degree provides students with excellent quantitative and analytical skills, and a math degree is the perfect stepping stone for a countless number of careers. Mathematics, with its origins in algebra and geometry, has continued to grow in numerous directions including probability, statistics, numerical analysis, decision making, cryptography, finance, and more. It is the foundation for much of science, engineering, and computing.

Delve into a foreign language, learn about another culture, and become a truly global citizen with the Chinese BA at the University of Utah. Chinese students will gain a deeper understanding of a culture other than their own through the study of language, literature, and society: the curriculum includes language classes from beginning to advanced levels, with additional courses covering Chinese philosophy and culture. The Chinese program aims to provide a well-rounded education on China, ultimately helping you to master the necessary language skills and intellectual understanding that will prepare you for a career in a China-related field.