Bachelor of Arts in Business Administration

at Shorelight Group - Towson University USA

The Health Care Management curriculum is designed to provide students with a comprehension of U.S. health care organizations, a public health orientation including epidemiological concepts and tools, and the math, language and computer competencies for research development, organizational management and/or program evaluation. Depending on a student’s interest, graduate training in health administration is recommended after completing this course of study and after the student has worked in the field for 1–2 years. Students interested in long-term care have the option of completing a track.

Students who major and minor in Health Care Management will adhere to the American College of Healthcare Executives Code of Conduct.

The program provides advanced study in the theory of writing, writing techniques and style, principles/techniques of editing, and the functions of written communication within the professional/occupational setting. Courses aim to develop the communication skills of people seeking to enter or to advance in occupations requiring extensive writing and/or the analysis and reporting of data. Students choose from tracks in writing for the public and private sectors, technical writing and information design, teaching writing, journalistic writing, scientific writing and creative writing.

• Students will possess Substantive Knowledge about Politics. They will be able to describe and understand the structure and nature of politics and government.
• Students will develop Critical Thinking Skills. They will be able to identify historical, cultural and socio-economic assumptions that underlie politics and explain how they affectperceptions and actions.
• Students will obtain an appreciation for the Affective Meanings of Politics. They will be able to explain the importance of politics in their attitudes and beliefs about current issues that affect local, national and international affairs.
• Students will acquire Skills for Learning and Life. They will be able to present articulate and persuasive arguments about politics in written and oral communications.

The Mass Communication major consists of three tracks: Advertising, Journalism, and Strategic Public Relations. Students must complete one of the three tracks. Many students complete two of the three tracks and some complete all three.

Students who complete the Mass Communication major will have many career options, especially in the broadly defined fields of print, broadcast and online journalism, advertising, and strategic public relations. Majors are expected to learn how the various fields in mass communication are structured and function.

Communication Studies courses give students a foundation in communication theories and their interrelated contexts, the application of theories to contemporary issues and the scholarly methods of studying communication. The Communication Studies major has a three-fold function:

1. It allows students a greater understanding of the role that communication plays in shaping culture and identity.
2. It looks at the ways in which the process of meaning-making (whether through the use of words, images, symbols or technology) is used strategically to influence human judgment and actions.
3. It sharpens students’ critical thinking abilities, thus enabling them to become ethical producers and consumers of messages.

This three-fold function is accomplished through a theoretical and practical focus on argument development and through a close examination of the ways ideas are discussed, advocated for, and circulated in public and private life. These emphases give students the opportunity to develop speaking, writing, and analytical thinking skills that will allow them to become better ethical participants in the process of creating, critiquing, and disseminating meaning.

• Students will demonstrate a fundamental knowledge of the history of art, including artists, titles, and dates of key works, as well as knowledge of the broader artistic circumstances from which those works emerged, and of the interrelationship of those circumstances.
• Students will demonstrate visual literacy (the ability to interpret the visual, formal aspects of an artwork) in the perception and discussion of art.
• Students will demonstrate an understanding of the cultural contexts from which art has emerged.
• Students will demonstrate knowledge of the cross-cultural and multicultural interaction that has influenced the development of artistic forms throughout the history of art and up to the present day.
• Students will prepare for career fields specific to art history, such as teaching, curatorship and preservation.

• Students will demonstrate competency in written communication and oral communication.
• Students will use knowledge acquired in family studies and human services courses in field experiences (community service and internship placements) and capstone courses.
• Students will demonstrate comprehensive research skills related to the discipline. Students will demonstrate informational literacy and technological competency.

Students in the Art Education program are eligible to apply for certification by the Maryland State Department of Education enabling them to teach art in Maryland in grades PreK-12. In addition to meeting the Core Curriculum requirements, students complete art education and professional education requirements. The entire program is approximately 138-139 units and takes five years to complete. The art education block is taken in the last three terms of the program.

The B.F.A. Dance Performance major prepares students for entry into the professional world of dance as skilled technicians, creative artists, and independent thinkers. The dance performance courses offer students the option of refining skills for the stage acquired in technique classes.

Towson University Dance students will:     

• Synthesize expressive range, stylistic versatility, and rigorous standards within healthy technical achievement and somatic understanding;
• Analyze, intuit, deliver and evaluate the creative process for original dance choreography;
• Demonstrate oral and written skills, critical thinking in aesthetic language and historical/world view perspectives;
• Recognize, choose and demonstrate leadership skills.

This highly flexible concentration is ideal for the working professional, as each student designs a curriculum that best fits their present career needs and future aspirations. The concentration is particularly well suited for students who wish to integrate specialized study with a broader understanding of related fields. It also permits individuals primarily interested in personal growth to design a program that corresponds with their interests.

Although the plan of study may be built around traditional academic disciplines, many students combine courses from such practical areas of study as:

• Digital media and communications
• Information technology and applied systems theory
• Management and administration
• Public policy and regional planning
• Health care
• Education
• Professional writing in specific areas
• Theater management
• Science journalism
• Global studies

Others might emphasize courses from the humanities, fine arts and social sciences.

An individualized plan of study places special responsibilities on the student. In consultation with the program director, the entering student must design and submit a plan of study. The M.A. in Professional Studies graduate program is committed to offering working professionals flexible and convenient ways to earn an advanced degree through collaborative learning and independent study.