Master of Arts in Communication and Media Studies

at South Dakota State University USA

The M.S. in Human Sciences specialization in Merchandising provides an understanding of merchandising at every level, with emphasis on current trends in the United States and the global marketplace, factors that will distinguish graduates among their peers. Students can obtain a focus on the merchandising aspect of the business. The additional expertise offered through the merchandising certificate may position individuals for career advancement or a new career in merchandising. Graduates of the program are prepared to work in product development, promotions, and retail management in this ever-expanding industry.

Student Learning Outcomes

• Demonstrate the ability to identify and understand theories, principles, practices and terminology related to the merchandising industry.
• Demonstrate competency in communicating effectively using oral and written techniques, to include the use of technology, in the gathering and professional presentation of information.
• Apply their knowledge of leadership, planning, and controlling to business activities and merchandising organizations.
• Analyze and evaluate the triple bottom-line (economic, social, environmental) impact of sustainable merchandising industry activities and processes.
• Demonstrate strong research, analytical and strategic decision-making skills.

The graduate program in economics prepares students for professions in business and government as well as for advanced studies in economics and finance. Program requirements include one course in microeconomics (advanced microeconomic theory or advanced managerial economics) and one course in quantitative analysis (econometrics or advanced business decision science).  The program offers two curriculum options: an economic theory option and an applied business-economics option.  In any case, students customize their plans of study, emphasizing one of the following four subject areas.

• Agricultural Business
• Agricultural and Resource Economics
• Business Economics
• General Economics

The Ness School of Management and Economics offers an accelerated master’s program, which allows qualified students to work toward their master’s degree in economics while they complete their undergraduate degree. This accelerated program is available to qualified undergraduate students who maintain an overall undergraduate cumulative GPA of at least 3.5.

Student Learning Outcomes

• Analytical reasoning: Graduates will be able to apply economic theories and quantitative and qualitative analytical methods to analyze and evaluate economic outcomes and to make decisions.
• Communication: Graduates will be able to communicate economic-research outcomes, and the analysis underlying these outcomes, in oral and written forms to diverse audiences.
• Ethical Reasoning: Graduates will be able to demonstrate the capacity to evaluate ethical matters within the context of the discipline.
• Core economics knowledge: Graduates will be able to demonstrate the knowledge and understanding of economic terminology, mathematical and graphical tools and representations, institutions, common economic variables, and general habits of economic thought.

A major in Communication Studies prepares students to understand the central role that communication plays in people’s lives. Graduates of this program will receive the training, expertise and background that will promote professional success in a wide variety of career areas where communication is a critical requirement.

Student Learning Outcomes
Graduates in Communication Studies will be able to:

• Describe the Communication discipline and its central questions by employing communication theories, perspectives, principles, and concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Engage in Communication inquiry. (Cross-curricular Skill: Inquiry and Analysis)
• Create and critically analyze messages appropriate to the audience, purpose, and context. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to accomplish communicative goals (self-efficacy). (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Prepare for ethical public influence that embraces differences. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

The French Teaching specialization at SDSU consists of the same aims and content as the French B.A. In addition, teaching candidates receive training in the most current professional standards and methods for teaching excellence in French in the cultures from the French-speaking world. Experiential learning course offerings and service-learning sites complement the program with hands-on teaching opportunities. Program graduates typically secure teaching positions domestically and abroad in public and private schools, immersion classroom, or they receive further training in order to teach English as a Second Language and prepare for University-level teaching.

Student Learning Outcomes
Upon the completion of the French major, students should be able to:

• Speak, read and write French at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the French-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

A major in Communication Studies prepares students to understand the central role that communication plays in people’s lives. Graduates of this program will receive the training, expertise and background that will promote professional success in a wide variety of career areas where communication is a critical requirement.

Student Learning Outcomes
Graduates in Communication Studies will be able to:

• Describe the Communication discipline and its central questions by employing communication theories, perspectives, principles, and concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Engage in Communication inquiry. (Cross-curricular Skill: Inquiry and Analysis)
• Create and critically analyze messages appropriate to the audience, purpose, and context. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to accomplish communicative goals (self-efficacy). (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Prepare for ethical public influence that embraces differences. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

Psychology is the discipline concerned with the study of behavior and mental processes. It is a tremendously broad field spanning subject matter from the biological to social sciences. The study of psychology prepares students for work in fields like health care, counseling, education, social work, human resources, statistics, probation and corrections, business, politics, public relations, and more. Psychologists are commonly found working in conjunction with other professionals to contribute to every area of society. Advisors assist students to personalize curriculum plans to meet career and educational goals.

Student Learning Outcomes
In the Psychology major, students will:

• Express fundamental knowledge and comprehension of major concepts in psychology. (Cross-curricular Skill: Inquiry and Analysis)
• Apply scientific reasoning to psychological issues/problems. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving; Ethical Reasoning)
• Show an understanding of diversity and ethical/social responsibility in professional settings. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Write competently in APA style. (Cross-curricular Skill: Information Literacy)
• Demonstrate oral competency. (Cross-curricular Skill: Information Literacy)

The Master of Arts in Communication and Media Studies is a broad-based graduate degree for students with an undergraduate degree in communication studies, media studies, or related areas. Coursework emphasizes the intersections of academic and professional approaches to understanding, creating, and evaluating messages across contexts. Core coursework covers the foundations of the communication and media studies disciplines (including relevant theories and methods), explores cross-platform communication, and offers applied coursework in either professional communication or media law.

Students who pursue Option A (thesis) complete an additional 9-12 credits of elective coursework and an independent, theoretically-based study that generates new disciplinary knowledge and prepares them for advanced graduate work. Students who pursue Option B (project) complete an additional 15-18 credits of elective coursework and an independent, applied project that addresses a practical issue using skills related to students’ chosen career fields.

Student Learning Outcomes

A graduate with a specialization in Communication Studies will be able to:

• Demonstrate excellent communication skills across various platforms (written, oral, and digital) that are tailored to the professions, audiences, and purposes they serve. (Transferable Skill: Career Preparedness)
• Conduct research and/or evaluation projects using appropriate qualitative and/or quantitative methodologies.
• Understand the theoretical foundations of the field and generate new, creative insights or contributions to one’s academic or professional field.
• Identify the impact of history, diversity, and intersectionality of social identities on human communication and mass media within personal, professional, organizational, and societal contexts.
• Use current and emerging technologies effectively to adapt fundamental critical thinking and storytelling skills to the interconnected world with digital, networked media.
• Practice professional ethics, as well as principles of freedom of speech and expression, within one’s academic or professional field.

Secondary school mathematics educators need to be mathematicians as well as skilled educators, so the Mathematics Education Specialists take the same challenging core upper level mathematics courses as those math majors pursuing other professional goals. In addition to this rigorous mathematics curriculum, Mathematics Education Specialists take the full block of education courses. This program allows graduates to find meaningful careers in secondary education, as well as preparing students for graduate study.

Student Learning Outcomes
Upon completion of the Mathematics major with teaching specialization, students will be able to:

• Demonstrate competence in all core areas of undergraduate mathematics. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking, Problem Solving)
• Develop a career as a mathematics educator.
• Use contemporary mathematical and presentation software and technology. (Cross-curricular Skill: Information Literacy)
• Apply pedagogical knowledge to allow them to grow as a teacher. (Cross-curricular Skill: Integrative Learning, Diversity, Inclusion and Equity)
• Communicate clearly and succinctly in writing in the discipline. (Cross-curricular Skill: Inquiry and Analysis)
• Articulate complex ideas to an audience. (Cross-curricular Skill: Inquiry and Analysis)

Students in this major are exposed and participate in all aspects of theatre, through a broad-based education. Students will gain practical experience with the newest techniques and technology of theatre. In this major, the hands-on education involves participation in State University Theatre and Prairie Repertory Theatre.

Student Learning Outcomes
In the Theatre major, students will be able to:

• Think conceptually and critically about text, performance, and production. (Cross-curricular Skill: Inquiry and Analysis; Integrative Learning)
• Demonstrate an understanding of playwriting and production processes, aesthetic properties of style, and the way these shape and are shaped by artistic and cultural forces. (Cross-curricular Skill: Inquiry and Analysis)
• Be acquainted with a wide selection of theatre repertory including the principal eras, genres, and cultural sources. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop and defend informed judgments about theatre. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate ability in areas of performance, production, or playwriting appropriate to their individual needs and interests and consistent with the goals and objectives of the program. (Cross-curricular Skill: Problem Solving)
• Understand procedures and approaches for realizing a variety of theatrical styles. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving)

If applicable, students will be prepared to gain entry level positions:

• In the profession in the areas of design, technology, or stage management, or gain entrance to graduate programs for additional training prior to entering the profession.
• As performers or gain acceptance to graduate programs for additional training or to enter the profession.
• In theatre management, promotions/business or gain acceptance to graduate programs for additional training or to enter the profession.

The major in Entrepreneurial Studies is designed to enhance entrepreneurial talent by providing students with the knowledge, skills and experiences to think entrepreneurially and create value in our society. The program allows students to cultivate a mindset for thinking creatively and develop the ability to be innovative. The curriculum emphasizes entrepreneurship, business management, and interdisciplinary electives.

Student Learning Outcomes
Graduates will

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.