Bachelor of Arts, Major in English with Concentration in Literature

at Southern New Hampshire University USA

The Bachelor of Science in Business Administration concentration in Marketing introduces students to various professional areas within the fast-paced and ever evolving field of marketing. This concentration provides students with the opportunity to explore areas of marketing, through a business lens, in areas such as market research, social media marketing and communication, and consumer behavior.

Concentration Outcomes

• Utilize marketing principles to develop various aspects of the marketing mix to address challenges and achieve organizational goals

The Computer Science Program prepares students for professional careers in the development of software for various industrial and service applications. The program focuses on algorithm development, programming, architecture design, and networks, using relevant industry/service-based projects to apply the basic concepts and theories in computer science. In addition to computer science and mathematics courses, students begin programming during their freshman year and conclude the spring semester by implementing a team-based software development project. This academic study and intensive project-based learning approach continues throughout the four-year program and culminates in a senior capstone software development project or an industry or government internship experience. CETA supports student participation in the annual Consortium for Computing Sciences in Colleges – Northeastern Region (CCSCNE) Conference, and students have the opportunity to present posters on their projects and compete in programming challenges. The College also funds undergraduate student research projects, guided by faculty members, in areas such as mobile application development and outcome assessment software tools. Students also have the opportunity to be involved in related clubs and organizations within the College and on campus.

Program Outcomes

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• Communicate effectively in a variety of professional contexts
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
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• Apply computer science theory and software development fundamentals to produce computing-based solutions

The Aeronautical Engineering program prepares students for professional careers in civilian and military aviation, including aircraft piloting and the design, development and testing of aircraft and aircraft systems. The program includes a multi-semester design sequence within which students work in teams applying theories learned in the classroom to solve complex problems and transform concepts into functioning designs that they will build and operate. In addition to the design sequence, CETA offers students the opportunity to plan and conduct their own flight tests. The College maintains an instrumented light aircraft flown by professional pilots to provide students with in-flight experience; this allows students to participate as flight test engineers, using a specially designed data collection system to record key flight parameters and perform post-flight data analysis.  CETA offers specific concentration areas in Robotics, Telecommunications, and Unmanned Aerial Systems that complement core engineering training and enhance student’s post-graduation placement opportunities. Students also have the opportunity to be involved in engineering clubs and organizations, such as student chapters of the American Institute of Aeronautics and Astronautics (AIAA), the American Society of Mechanical Engineers (ASME), and Sigma Gamma Tau, the national aerospace engineering honor society.   The BS.AEG program is accredited by the Engineering Accreditation Commission of ABET, http://www.abet.org.

Program Outcomes

• An ability to apply knowledge of mathematics, science, and engineering.
• An ability to design and conduct experiments, as well as to analyze and interpret data.
• An ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.
• An ability to function on multi-disciplinary teams.
• An ability to identify, formulate, and solve engineering problems.
• An understanding of professional and ethical responsibility.
• An ability to communicate effectively.
• The broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context.
• A recognition of the need for, and the ability to engage in life-long learning.
• A knowledge of contemporary issues.
• An ability to use the techniques, skills, and modern engineering tools needed for engineering practice.
• A knowledge of aerodynamics, aerospace materials, structure, propulsion, flight mechanics, and stability and control.
• Design competence that includes integration of aeronautical topics.
• An ability to develop flight test plans and conduct in-flight experiments, as well as analyze, interpret, and report the resulting data.

The marketing field encompasses activities related to: identifying needs of prospective customers, selecting a target market, designing a product, packaging, pricing, advertising, selling, distributing, and servicing products in both domestic and international markets. It is the driving force in business. Therefore, the degree to which companies are able to do it well and respond to customer needs and wants largely determines their success.

Southern New Hampshire University's Marketing Program integrates theory and application. Marketing majors also study general management, finance, organizational behavior, information technology and selected liberal arts courses, ensuring that students learn the tenets of marketing in concert with those disciplines. Domestic and international marketing internships and study abroad programs allow Marketing majors additional opportunities to link marketing theory with practice.

Students will also formulate an ePortfolio and a career portfolio which are included in the coursework of the marketing curriculum.

Program Outcomes

• Utilize primary and secondary data to determine the position of a product in the market
• Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
• Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
• Employ effective written and oral communication skills appropriate to the professional marketing context
• Apply legal and ethical principles to marketing activities
• Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value

The Mathematical Modeling Concentration gives students mathematical skills and theory in both applied mathematics and statistics that will allow them to build meaningful and effective models in a variety of settings. Mathematical and statistical models can be used, for example, to predict populations of competing species, find optimal strategies to solve games, deblur images, inform targeted marketing campaigns, explain why donors might cut ties with non-profits, flag news stories as fake or disingenuous, or identify gerrymandered congressional districts. Students will become comfortable building and analyzing mathematical and statistical models, working collaboratively both inside and outside of their discipline, and working with industry-standard software.

Today’s business environment requires professionals to rapidly adapt to change, strategically assess resource constraints, and provide solutions to complex problems related to customers or clients, staff, structure, operations, and shareholders.  A demand exists for business professionals that possess the skills and abilities necessary to effectively make well-informed and strategic decisions to better position their company within the market.

The Master of Business (MBA) program is designed for professionals seeking the tools, knowledge, and analytical skills needed for effective business analysis, decision making, and management in a wide variety of industries and organizations.       

Your experience will include navigating between the ups and downs of a volatile business world.  The MBA program is built around principal areas that are necessary to acquire specific knowledge and skill sets for guiding your business career. The curriculum approach is an integrated one providing an opportunity for immediate application of knowledge from course to course resulting at the end in a fully implementable business plan.  This holistic experience allows you to work on all aspects involved in the development and implementation of an entrepreneurial or intrapreneurial business idea or solution.   As a graduate of the MBA program, you will leave with:

Knowledge of a Specific Discipline: Whether you are interested in finance, marketing, accounting, or another discipline, you are able to customize your MBA program around your interests through selection of a concentration area.   

Effective Research Strategies:  You will learn how to effectively gather, organize, and analyze data and information from a variety of sources.  

Interpersonal Communication Skills: Through written and oral presentations, you will sharpen your ability to connect with people from different cultures and with different perspectives.

Greater Business Awareness: By learning about customs and practices, you will expand your understanding of the business arena, and you will be better equipped to compete in the local and global marketplace.

Thorough Understanding of Critical Business Areas: You will discover how to take a holistic view of business areas by factoring in internal and external influences on decision making such as politics, ethics, law, economic policies, and cultural beliefs, etc.

Foundational coursework may be required for those with an undergraduate degree in a non-business discipline.  A bachelor’s degree with a minimum GPA of 2.75 or higher is required.

Program Outcomes

• Analyze and interpret quantitative and qualitative data to inform and validate organizational decision-making
• Synthesize functional expertise, innovation, leadership and entrepreneurship to develop and foster adaptable strategies for an organization
• Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices
• Lead and collaborate with diverse internal and external stakeholders to cultivate globally aware and culturally responsive teams and organizations
• Drive the creation and implementation of plans that articulate organizational culture, align with ethical and legal standards, and promote sustainable business practices

 Analyzes effective managerial processes including the initiation, planning, execution and successful completion of a project. You’ll cover topics including project scope, timing, cost, quality, risk, resources, communications and best practices to manage stakeholder expectations. You’ll may also take a course that helps prepare you for the Project Management Professional (PMP)® exam – enhancing your marketability in the workforce.

• Demonstrate specialized knowledge in project management that builds upon and extends the core competencies of effective business administration

A master's in information technology degree is a vital tool in today's competitive business environment. Organizations in every industry seek IT professionals who can think beyond traditional computer programming and basic technology expertise. Learn how to bridge the gaps between communications, IT and business management and increase your marketable skills with the Master of Science in Information Technology degree program at Southern New Hampshire University.

Program Outcomes

• Develop innovative and agile, computer-based solutions to business problems through a systems analysis approach and technology integration and application
• Design a plan for implementing and monitoring solutions that incorporate core information technologies, concepts and methods appropriate for secure information use across an enterprise
• Collaborate and communicate effectively in a variety of environments through situational awareness and audience analysis
• Develop an implementation plan for systematic information risk assessment for change management plans and processes within enterprise business and information technology environments
• Using computational logic and critical analysis, construct ethically sound, technology-informed procedures to ensure legal compliance and maintain security within enterprise information technology environments

The Bachelor of Science in Business Administration concentration in Management Information Systems provides students foundational knowledge and skills in client systems, enterprise information systems, SQL programming, data and information management, and business intelligence tools and techniques for reporting.  Students in this concentration are prepared to be a liaison between the technical and business aspects of management information systems and contribute to data-driven business decisions.    

Concentration Outcomes

• Apply information management tools and techniques to mine, compile and  analyze data for the purpose of addressing business questions and problems
• Develop effective communications using audience appropriate terminology to  relay complex data and management information systems information to stakeholders

The BA in English with a concentration in Professional Writing is designed for students interested in technical writing, editing, publishing and web-based careers such as social media editing, copy editing and web development. During a time when branding is on the rise and companies are looking for talented writers to tell their stories, having this concentration in your toolkit could be useful in the job market.