Bachelor of Science, Major in Business Administration with Concentration in Marketing

at Southern New Hampshire University USA

The five-course concentration in Global Business provides students with the competencies and knowledge to understand the challenges facing managers and to allow them to operate successfully in the global environment.  This concentration provides knowledge supporting both international business and international trade.  The concentration covers four distinct areas: Global Management; Trade Finance; Global Marketing; and International Supply Chain Management.  Students also receive practical information on import and export activities.  The campus-based Bachelor of Science Global Business Concentration can help to educationally prepare you for the professional Certified Global Business Professional (CGBP) exam offered by NASBITE International.  Students cannot earn the CGBP certification through SNHU; however, the University is a participant in the CGBP Student Pathway Program, and the content of the concentration aligns with the four primary domains of the exam: Global Business Management, Global Marketing, Supply Chain Management, and Trade Finance.  Please note that completion of the Global Business Concentration program does not guarantee certification.  Students must successfully pass the Certified Global Business Professional exam offered by NASBITE.

Concentration Outcomes

• Identify effective risk management strategies that address the various commercial, political, legal, financial, and cultural risks associated with international trade, contractual relationships and investments.
• Analyze potential international business opportunities using quantitative and qualitative data and research.
• Evaluate how the interaction between cultural, economic, legal, political, and business practices impact organizations in the international environment.
• Apply legal and ethical principles to international business activities.
• Integrate interdisciplinary practices and principles into management decisions in a global environment.
• Apply interdisciplinary knowledge in the areas of management, trade finance, marketing, supply chain management to take the NASBITE Certified Global Business Professional exam.

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

• Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
• Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
• Articulate implications of global and societal contexts on business decisions
• Recommend strategic and creative business options using data gathered through research and current technological applications
• Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

• Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice
• Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
• Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware

In a world where data has quickly gone from a scarce resource to an abundant one, statistical tools are rapidly evolving. This concentration helps students learn the skills necessary to build and interpret statistical models, in the age of "big data," "data science," and "data analytics."

Concentration Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of statistical models.
• Obtain and clean data sets, engineering new features where appropriate.
• Identify, communicate, and justify assumptions made prior to the model construction phase.
• Apply mathematical and statistical reasoning, analysis, and problem-solving to hypothesize and construct meaningful models that reflect real-world processes.

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

• Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice            
• Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
• Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware           

Analyze financial data using quantitative and qualitative techniques and information technology skills for effective problem solving and decision-making

Exposes students to the contemporary challenges of capital markets, investments and corporate finance. You'll examine topics related to commercial banking, short-term financing, financial risk management and portfolio structure. Upon graduating, you’ll be prepared for a number of cross-industry career tracks, including commercial and investment banking, financial analysis and management analysis.

The Bachelor of Science in Business Administration concentration in Accounting provides students with the opportunity to develop knowledge and skills in financial accounting practices, preparing students to assess an organization’s financial performance and support stakeholders in decision-making. Students complete the accounting cycle, prepare complex financial statements, identify and correct financial reporting issues, create budgets, and conduct ratio analyses to assess financial information.    

This is a degree aimed at a student population from abroad. It is a 3+1 program for students who are earning a major at their home institution and want simultaneously to earn a degree from the U.S. It is possible to do so at Southern New Hampshire University through a BA in Liberal Arts. The student enters the program with 90 credits from an approved institution abroad and adds 31 credits from SNHU to complete a 121?credit degree as a Liberal Arts major.

Program Outcomes

• Analyze artifacts representing various local, national, and/or global cultures
• Practice the systematic study of social relations, human experiences, and patterns of change            
• Reason and solve quantitative and qualitative problems
• Demonstrate proficiency of the conventions of  Standard English including grammar, spelling, punctuation and mechanics
• Employ oral presentation skills, including the use of appropriate verbal and nonverbal skills
• Locate relevant information using multiple modes of inquiry
• Identify a developing sense of self as a learner
• Distinguish the practical and intellectual characteristics of a liberal arts discipline
• Appraise the value of multiple perspectives in order to work in complex and diverse environments

The past two decades have generated unparalleled change in business, industry and society. Emerging trends suggest that change is going to continue to be rapid, unpredictable at times and frequently disruptive.

As business and society have grown more complex, the demand for trained managers and leaders has increased. Managers no longer can make business decisions based on hunches or look to old solutions to solve new problems.

Students in the Business Administration Program will learn how to be leaders and managers in this ever-changing and hectic business environment.

Southern New Hampshire University's Business Administration Program emphasizes leadership, communication, accounting, behavioral dynamics and quantitative analysis. These business and management skills, when complemented with the solid foundation provided by the B.A./B.S. Core courses, enable students to become successful managers.

Program Outcomes

• Interpret business & societal trends in historical, political, economic, financial, social, cultural, geopolitical, technological context for purpose of leading a business unit.
• Apply cross-cultural awareness & sensitivity designed to facilitate the creation of shared values, attitudes, beliefs.
• Apply social and emotional awareness for the purpose of fostering shared leadership, group process, organizational learning.
• Integrate ethical principles & core personal values into business decision-making.
• Employ change management theories & concepts in various organizational contexts.

The Bachelor of Science in Business Administration concentration in Management Information Systems provides students foundational knowledge and skills in client systems, enterprise information systems, SQL programming, data and information management, and business intelligence tools and techniques for reporting.  Students in this concentration are prepared to be a liaison between the technical and business aspects of management information systems and contribute to data-driven business decisions.    

Concentration Outcomes

• Apply information management tools and techniques to mine, compile and  analyze data for the purpose of addressing business questions and problems
• Develop effective communications using audience appropriate terminology to  relay complex data and management information systems information to stakeholders