Bachelor of Business Administration in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Bachelor of Science in Medical Biology is a rigorous, streamlined, pre-professional program unique in Southeast Florida that will enable students to pursue competitive professional training programs in the health sciences. This program is tailored for students who seek entrance into top-tier schools in the fields of medicine, veterinary science, pharmacology, and more.  

Students pursuing a master’s or a doctoral degree in Biomedical Sciences, Neuroscience, or Psychology, including those at FAU, will also find the B.S. in Medical Biology an attractive path. 

Program Benefits

Students majoring in Medical Biology will benefit from a challenging, highly-structured course plan designed to fulfill the prerequisites of medically-focused programs through pre-selected core and elective courses that will prepare students for professional entrance exams, moving students one step closer to their academic and professional goals. This structured flight plan offers students a streamlined path to completing the degree.

In addition to the robust coursework, students will have the opportunity to actively participate in all phases of research alongside world-class researchers – from the planning and execution of an experiment to the analysis and dissemination of the results, in the areas of biology, chemistry, neuroscience, and biomedical science

The Department of Finance offers a variety of courses in finance which include corporate finance, investments, financial markets, banking, and international finance. The finance major is both a business field as well as a social science field, the major provides relevant training for a wide variety of careers. All finance majors draw upon strong mathematical and computer skills and interests. Many finance majors focus on the practical application of finance in both the private and government sectors. Some of the courses typically offered to a Major in Finance include principles of financial management, financial analysis, capital planning, capital budgeting, funds acquisition, asset and debt management, and investments and portfolio management.

Learning Goals for the Finance Major:

• Analyze the relationships that exist between the financial markets and the financial decisions of business enterprises.
• Apply the economic and financial theories regarding asset pricing to problem solving in financial management, investment management, and financial institutions.
• Explain the role of portfolio theory, diversification concepts, and asset-pricing theory in decision-making in both the business enterprise and investment management.
• Perform a financial analysis using financial statement information and other disclosures in order to assess the financial condition and performance of a business enterprise.
• Estimate the future cash flows associated with a financial or capital asset and apply valuation techniques to these cash flows to determine a present value that will assist in decision-making.

The Bachelor of Science with Major in Data Science and Analytics (BSDSA) is a multi-college, interdisciplinary program jointly administered by the Department of Mathematical Sciences in the Charles E. Schmidt College of Science, the Department of Electrical Engineering and Computer Science (EECS) in the College of Engineering and Computer Science, the Department of Information Technology and Operations Management {ITOM) in the College of Business, the Department of Political Science in the Dorothy F. Schmidt College of Arts and Letters and the School of Criminology and Criminal Justice in the College of Social Work and Criminal Justice.

This program aims to prepare students with the essential skill sets across disciplines needed for data-driven applications in industry, business and government. The Department of Electrical Engineering & Computer Science (EECS) offers a concentration in Data Science and Engineering (DSE).

What is Data Science and Engineering About?
Data science is effective in tackling many real-world problems and is being used to make intelligent and informed decisions in many industries such as medicine and healthcare, finance, retail, transportation, manufacturing, media and entertainment. Data science and engineering involves the design and application of tools and methodologies for uncovering patterns in data and making actionable predictions. This program builds a strong background in computational and mathematical foundation of data science, programming, and data structures and algorithm analysis. Students can choose from a rich selection of courses including machine learning, artificial intelligence, and deep learning. They will be prepared not only to use the tools for data science but also to develop new mechanisms and algorithms. Graduates of the program will be well prepared to enter the high demand workforce under exciting roles such as Data Scientist, Data Science Application Developer, Data Science Programmer, Data Analytics Scientist, Machine Learning Scientist, Market Analyst and others.

Computer science is the study of computers, computer software, and computational systems including their theory, design, development, and application. Principal areas within computer science include Internet and web programming, mobile system development, data mining, and machine learning, social networks, video game development, human-computer interaction, artificial intelligence, database systems, programming languages, software engineering, and theory of computing. Computer science incorporates concepts from mathematics, engineering, and psychology.

The Bachelor of Arts in Computer Science is a program for students who are interested in design and development of computer software.

The Hospitality & Tourism Management program prepares students for management positions in multiple segments of the world’s largest service industry. Upon completion, graduates assume various professional roles in a wide variety of industry venues including: resorts, hotels, restaurants, private clubs, meeting and event planning corporations, destination marketing organizations, convention centers, conference centers, cruise lines, casinos, theme parks, auto rental agencies, sports facilities and arenas, spas, entertainment venues and theaters, and vacation ownership or fractional ownership operations.

Secondary Teacher Education degree programs are offered in partnership with the Dorothy F. Schmidt College of Arts and Letters and the Charles E. Schmidt College of Science. These programs are Florida Department of Education (DOE) and Council for Accreditation of Education Preparation (CAEP) approved. This state and CAEP approval represents the transferability of teaching credentials from state-to-state. Secondary programs currently approved include the following subject area and grade levels:

The Department of Finance offers a variety of courses in finance which include corporate finance, investments, financial markets, banking, and international finance. The finance major is both a business field as well as a social science field, the major provides relevant training for a wide variety of careers. All finance majors draw upon strong mathematical and computer skills and interests. Many finance majors focus on the practical application of finance in both the private and government sectors. Some of the courses typically offered to a Major in Finance include principles of financial management, financial analysis, capital planning, capital budgeting, funds acquisition, asset and debt management, and investments and portfolio management.

Learning Goals for the Finance Major:

• Analyze the relationships that exist between the financial markets and the financial decisions of business enterprises.
• Apply the economic and financial theories regarding asset pricing to problem solving in financial management, investment management, and financial institutions.
• Explain the role of portfolio theory, diversification concepts, and asset-pricing theory in decision-making in both the business enterprise and investment management.
• Perform a financial analysis using financial statement information and other disclosures in order to assess the financial condition and performance of a business enterprise.
• Estimate the future cash flows associated with a financial or capital asset and apply valuation techniques to these cash flows to determine a present value that will assist in decision-making.

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

Our programs provide the flexibility you need, allowing students to pick and choose between traditional and fully online classes, with opportunities to engage in a wide variety of research, both taking place in key areas in South Florida and across the world.

Designed to develop and prepare the business leaders of tomorrow to tackle the challenges of the global business environment, the major in Management has two tracks: Leadership and Applied Management, and Entrepreneurship.

Students in the Leadership track have opportunities to advance in human resources and management with various levels of responsibility building successful teams while managing an increasingly complex business environment. Successful leaders develop the strategies, plans, procedures, and policies that guide a business team in the short and long term. Successful leaders do so by coordinating human, financial, and material assets to achieve organizational objectives.

Students in the Entrepreneurship track receive mentoring and develop the skills they need to start their own business or work in a business startup. Entrepreneurs are at the heart of job growth. Students with the intentions of one day leading their own business will benefit from this quality program. In addition, students have numerous resources available on campus such as the Adams Center For Entrepreneurship and the Research Park at FAU to assist them with a start-up. Both tracks are designed to permit a dual major or minor in a targeted area of interest.