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Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

at Study Group - James Madison University USA

Overview

As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.
Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries. Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Study Group - James Madison University

Location

Bachelor of Business Administration in Marketing Assistant Fee

$24386

Tuition Fee

$12000

Average Cost of Living

$0

Application Fee

Bachelor of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

80.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Study Group - James Madison University,USA

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Graphic Design
The graphic design major provides a professional education with an interdisciplinary approach. Program objectives for the graphic design student are:

  • Articulate ideas and understand the fundamental elements and principles of graphic design while using correct terminology pertinent to the field.
  • Demonstrate a working knowledge of artistic methods, craft and formal structure as vehicles to enhance a solutions communicative value.
  • Demonstrate proficiency in both traditional and digital ways of making.
  • Develop diverse problem-solving methodologies that combine theory, research, analytical skills and conceptualization to create effective graphic design solutions.
  • Develop a professional graphic design portfolio reflective of one's knowledge and abilities that encompasses the contemporary design market.

The graphic design major objectives are enhanced by frequent field trips to design events, guest speakers, workshops and internship opportunities. Design students have an opportunity to engage with design leaders in the field through field trips, events and participation in a professional design organization.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Musical Theater   
The School of Theatre and Dance combines the best attributes of a liberal arts education and professional arts training. Students major in theatre, musical theatre, or dance and study with a faculty of working professionals who give personal attention to every student. With a wide range of performance opportunities, one of the distinctive features of the School of Theatre and Dance is the emphasis it places on student generated work in the Experimental Theatre and Dance Studio productions.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Mathematics
As a Mathematics major, students will gain an increased understanding and appreciation for math as a universal language. Students can expect to use and build on skills such as thinking critically, formulating and solving problems and communicating solutions. Students will increase their ability to prove theorems, understand complex structure, and apply mathematics and statistics in many real-world settings. The program students choose will make it possible for them to acquire strong preparation for graduate work or for professional applications in mathematics and statistics, teaching, natural and social sciences or other technical areas.

There will also be opportunities for students to experience the challenge and rewards of faculty-mentored research. Students are strongly encouraged to participate in the numerous undergraduate research opportunities as well as individual and small group projects available in the department. Opportunities exist through the Center for Mathematical Modeling, the Office of Statistical Services, honors theses, and independent studies with individual faculty mentors.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Kinesiology
The Department of Kinesiology is dedicated to the development of future leaders in professions that maximize the potential of individuals and society through exercise, sport and leisure activities. There are two different concentrations in kinesiology: exercise science and physical and health education teacher education.

48 month

Duration

$ 24386

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Mathematics

As a Mathematics major, students will gain an increased understanding and appreciation for math as a universal language. Students can expect to use and build on skills such as thinking critically, formulating and solving problems and communicating solutions. Students will increase their ability to prove theorems, understand complex structure, and apply mathematics and statistics in many real-world settings. The program students choose will make it possible for them to acquire strong preparation for graduate work or for professional applications in mathematics and statistics, teaching, natural and social sciences or other technical areas.

There will also be opportunities for students to experience the challenge and rewards of faculty-mentored research. Students are strongly encouraged to participate in the numerous undergraduate research opportunities as well as individual and small group projects available in the department. Opportunities exist through the Center for Mathematical Modeling, the Office of Statistical Services, honors theses, and independent studies with individual faculty mentors.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Integrated Science and Technology  
Integrated science and technology (ISAT) students learn about a broad range of scientific, technological, and social concepts and master concrete skills that will make them leaders in solving the real human problems that confront our world. Students start with a common foundations curriculum and then progress into more specialized technical areas of their choice during the junior and senior years. Studies in ISAT combine multiple scientific areas into one hands-on, integrated program in which students learn by working directly with technology and applying it to solve real-world problems.

ISAT graduates are successful in a broad range of professions and graduate schools. The program is both technical and flexible allowing students to customize a course sequence in preparation for a diverse array of technology-related careers.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Statistics
The Statistics major is designed for students who have an interest in the mathematics of statistics or plan to go to graduate school in statistics. Students choose one of two tracks: applied statistics and mathematical statistics. This major emphasizes probability and the theory of statistics and provides opportunities for additional study in applied and theoretical statistics as well as mathematics. Students are encouraged to take elective courses offered by the department that will prepare them for graduate studies.

If students are interested in the applications of statistics and they are planning to seek employment upon graduation as a practicing statistician, they are advised to choose the applied statistics track. Emphasis in this track is on the applications of statistics to various fields of study. Students will take courses on the design and analysis of experiments, regression analysis and sample surveys, as well as other courses in applied and theoretical statistics, probability and mathematics. Students who choose the applied statistics track are encouraged to take as many elective courses as possible in applied fields of their choice.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Writing, Rhetoric and Technical Communication
The School of Writing, Rhetoric and Technical Communication is a community of exceptional faculty, dedicated staff, talented students and energetic alumni in one of the only stand-alone programs in the U.S. dedicated to writing across a variety of modes and genres.

WRTC offers an expansive curriculum and a wide variety of opportunities for hands-on learning. Students learn the kinds of research, analytical and technical skills that allow them to become successful professional communicators as well as competitive candidates for a wide variety of graduate programs. Our faculty is comprised of practitioners and scholars from fields including rhetoric and writing, scientific and technical communication, creative nonfiction, professional communication, digital media, feminist studies, rhetoric of health and medicine and science studies.

48 month

Duration

$ 34903

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

International Business
The requirements of the major are designed to allow you to choose an optional concentration in finance or marketing. Some international business majors also declare a second major, such as foreign language or another business area.

To ensure success, competency in a second language and thorough exposure to a chosen second culture through study abroad or a one-semester international internship are graduation requirements.

As business, governmental and nonprofit entities operate in an increasingly global environment, their success demands trained professionals who understand events and cultures outside their own.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Chemistry
The Chemistry major focuses on the study of the composition and behavior of matter, emphasizing hands-on learning. Students take foundational lecture and laboratory courses in all sub-disciplines of chemistry: analytical, biochemistry, inorganic, organic and physical. There are opportunities to take advanced courses in these areas, as well as courses in cross disciplinary areas such as environmental, materials, nuclear and polymers.

The undergraduate experience is further enhanced by participation in undergraduate research with a faculty member, using modern laboratories and state-of-the-art instrumentation. Conducting research and presenting results builds technical, critical thinking and communication skills that are highly valued by graduate and professional schools, as well as industry and government employers.

48 month

Duration

$ 34903

Tuition

View All Courses by Study Group - James Madison University, USA

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