Master of Marketing

at EduCo - RMIT University - Melbourne City Campus Australia

Studying business in today's ever-changing, globally-connected and technologically-charged world is an exciting prospect.

Are you a disruptor, a potential entrepreneur who sees opportunity at every turn? Perhaps you are a global citizen, connecting with like minds across the world. Or an innovator; ready to transform business with the latest approaches in cyber, blockchain or digital technologies. Then again, maybe you are more focused on creating social impact, or ensuring sustainability goals are set and met in industry. With so many outcomes from your business studies, the only thing you need to find is your path.

Marketing
By studying a marketing major you'll be prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.

In this program you will develop advanced skills in order to critically analyse information, synthesise knowledge, and communicate your research findings effectively for a variety of career settings.

This master degree may be undertaken in a project or thesis mode.
You can specialise in:

Economics

• Empirical microeconomics
• Innovation economics
• Development economics
• Health economics
• Cultural economics
• Applied economic modelling
• Behavioural economics
• Experimental economics
• Corporate governance/social responsibility.

Finance

• Capital markets and financial institutions
• Financial instruments
• International finance
• Macroeconomics.

Marketing

• Branding
• Product innovation
• Social marketing
• Electronic marketing
• Services marketing
• Macro marketing
• Integrated marketing communications
• Sponsorship
• Business-to-business marketing
• Consumer behaviour
• Buyer behaviour
• Word of mouth
• Customer relationship management
• Consumer psychology
• Service quality.

RMIT's Bachelor of Science offers you the flexibility and choice to complete a degree tailored to your interests.

With major and minor options that span the breadth of physical and natural sciences and allied disciplines, this science degree is embedded with Industry Partnered Learning and focuses on skills development to support your future science career.

Your science degree begins with a suite of introductory subjects in which you will learn and explore core science concepts across physical, life, data and mathematical science disciplines and develop and strengthen key scientific and transferable skills, providing a transformative learning experience that will underpin your future studies and careers.

You can then choose your areas in which to specialise from a suite of complementary majors and minors across the breadth of sciences, including:

• Biological Sciences
• Biotechnology
• Chemistry
• Food Science and Technology
• Mathematics
• Nutrition Science
• Physics
• Statistics.

These majors can be complemented by an extensive choice of generalist minors within these and additional areas, offering further flexibility or the opportunity for further specialisation.

This degree will stimulate your critical thinking and problem-solving skills to help you to be competitive across all science-led disciplines.

Construction is not just about building sites, but about building a bigger picture: the planning, coordination, and control of a project from inception to delivery.

In this diploma, you'll examine the principles, techniques and regulations of the building and construction industry for all types of medium-rise and wide-span buildings up to 25 metres high.

This practical curriculum incorporates hands-on work and project-based learning. You'll experience many aspects of building projects and understand how they all relate to each other. You’ll go on site excursions to gain hands-on field experience which will include visits to residential and commercial construction projects.

Graduates have the option to continue further studies in construction, project management, or property services with RMIT.

Gain the project management skills to initiate, plan, and execute complex projects across a range of industries.

Project management is an occupation that demands multi-tasking, analytical thinking, excellent communication and superior organisational skills.

This degree will give you the theoretical knowledge and practical know-how to take projects from inception to completion. It will arm you with tools to manage projects across a range of scales and complexities, and develop your skills for working on projects in various industries.

The Bachelor of Applied Science (Project Management) (Honours) was developed in response to the growing industry demand for project management skills. It is grounded in residential, commercial and industrial construction for civil, environmental and government projects.

The combination of our expert teachers, passionate researchers, connection to industry and strong practical focus means that RMIT graduates are among the most employable in Australia.

Designed to build on your existing knowledge, the Diploma of Business is tailored to ensure relevance to contemporary work environments.

It will cover personal and team effectiveness, communication with customers, business continuity for sustainability and risk, and business success through planning.

With the Master of Public Policy you will learn how you can contribute to positive policy outcomes, and participate in debates regarding power, politics, and complexity.

Taught by leading policy academics and industry professionals, the course reflects the latest debates, issues, and approaches to global, national, and local policy making and development.
You'll explore and develop frameworks for issues, such as:

• Evidence-based policy and practice
• Global governance
• Equity
• Public sector reform

Graduates work as policymakers, advocates, and managers in human service, government, and non-government organisations, and, increasingly, in the private and corporate sectors.

This degree offers insight into the social, political and ethical aspects of law within Australia and other countries and develops skills in law and alternative dispute resolution practices.

You'll be prepared for employment in private law firms, government, corporations, tribunals, courts, NGOs and community legal services.
You will gain knowledge and skills in legal research and practice, critical thinking, policy analysis, civil and criminal law, international human rights and alternative dispute resolution processes. You’ll develop a deeper understanding of the legal system and become better equipped to create a more just and responsible world.

This is a dynamic and industry-relevant degree where you’ll explore practical and theoretical decoration and design frameworks to support a wide range of projects, creating innovative interior concepts and proposals.

Underpinned by the exploration of sustainable practices in the planning and specification of interior structures, there is a strong focus on the application of materials and surface treatments, furnishings, and colour and lighting solutions to create aesthetic and functional spaces in both residential and commercial environments.

Projects will provide you with opportunity to work directly with industry to develop an understanding of associated vocational roles.

On successful completion graduates may be employed in assisting in commercial design offices, working with lead designers in boutique design or decoration consultancies, working in colour consulting, and fulfilling design and decoration consultation outcomes in other related retail and wholesale sectors of the industry.

As an interior designer and decorator, you will create aesthetically pleasing and functional spaces working to design briefs. You’ll also design residential and commercial environments, drew sketches and produce samples of your designs. You will work directly with clients, specify materials, finishes and colour schemes, provide advice on artwork, supervise on-site design and construction, keep up with global trends and communicate effectively with clients and project consultants.

Design innovative solutions to social and environmental problems around energy supply, distribution and consumption and begin a rewarding career in sustainable energy.

Immerse yourself in the latest technologies that improve energy efficiency. Learn how to use renewable resources to reduce the environmental and social impacts of conventional energy resources.

With the Master of Engineering (Sustainable Energy), taught in the heart of Melbourne, you'll learn why managing the transition towards a more sustainable energy sector is a priority for governments, the private sector and the general community.

Through your studies in this degree, you will learn to:

• Plan and effectively manage an independent project on sustainable energy topics at a professional engineering level
• Locate and critically review scientific and engineering literature and apply engineering practices and research methods to conduct sustainable energy projects and evaluate their results
• Communicate findings effectively to a professional audience

A final-year research project forms an essential part of this degree. Through this self-selected project (from a range of available topics), you will draw on not only the advanced engineering skills you have built, but also coursework around ethical, economic and social responsibility.