Bachelor of Business in Marketing

at University of South Australia - City West Campus Australia

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.

A major focus of this degree is on design research, and you will complete an individual research-based project where you will be required to critically review, analyse, identify, and propose solutions to complex design challenges. Through our industry connections, you will be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

What you'll learn
By studying the Master of Design (Interior Architecture) you will develop an advanced and comprehensive understanding of the principles and practices of designing and maintaining interior environments that are environmentally responsive and socially adaptable. You will also graduate with a sound knowledge of research methods.

During your first year you will complete multi-disciplinary core design courses, advanced research methods, an introduction to sustainable design, business practices, and your choice of electives. During your second year, you will undertake a yearlong project resulting in a professional standard presentation/exhibition.

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

Modern managers are skilled problem solvers ­– they organise people, manage money and leverage technology to achieve business objectives. They are at the forefront of business.

In this degree, you will get a grounding in key business disciplines through industry and business-focused courses. Your management specialisation will give you the knowledge and skills to manage resources and projects in a global business environment. You will learn to address emerging issues, and to recognise the need for innovation as you progress in your career. You will also have the valuable opportunity to embed work integrated learning into your degree through an internship or mentorship.

What you'll learn

The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and business intelligence. You can gain valuable insight and career skills while you study with advanced career-focused electives and internships in industry.

In your management specialisation, you'll study areas such as international management ethics and values, and organisational leadership and behaviour.

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and employment law – the knowledge you will need to accelerate your career as a business professional in an international context. 

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

This program is recognised as an approved program by Financial Adviser Standards, The Treasury¹ and will equip you with the education requirements to practise as a qualified financial adviser.

What is a financial adviser?
Financial advisers assist clients to build and manage their personal wealth, tax, financial risk and spending over their lifetimes. They consider a number of factors such as current wealth, income and lifestyle aspirations, and develop plans so their clients can reach short and long-term financial goals.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers.

In your specialisation you will develop your expertise across areas such as: tax; personal finance; superannuation; insurance; relevant legislations, regulations and codes of practice; as well as building and managing client relationships – a critical focus area for future financial advisers.

You will study estate planning and compulsory courses that have been outlined in Treasury's education requirements, including ethics and professionalism, and financial advice regulatory and legal obligations. In your final year, you will also develop and present a detailed statement of advice (SOA) – a comprehensive document financial advisers provide to clients based on their needs and goals.

This program is recognised as an approved program by Financial Adviser Standards, Treasury Department1 which means it provides you with the essential education requirements to practise as a qualified financial adviser after graduation.

What you'll learn
This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in sport and recreation management.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to complete your GDLP in your final year of study, in addition to practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Sport and Recreation Management
You will study core courses such as Business and Society, Management and Organisation and Marketing Principles: Trading and Exchange. You will also learn the latest in specialist areas such as:

• sport and recreation facilities management
• leadership in recreation and sport
• recreation planning in the urban environment

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your specialisation, studying areas such as the global supply chain, cross cultural management, global marketing etc.