Bachelor of Business in Marketing

at University of South Australia - City West Campus Australia

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

This hands-on postgraduate qualification will equip you with a comprehensive understanding of sustainable design thinking as it relates to the changing world of design. 

What you'll Learn
Sustainability, emerging materials, new technologies and research are key focal points of this degree.  

You will also study:  

• sustainable design theory and practice
• social, cultural, economic, and technological advancements and their impact on sustainable design
• research methodologies.

This degree provides a balance of courses in psychology theory, counselling, workplace culture, and staff health and wellbeing. You will graduate with the skills and knowledge needed to effectively support and counsel staff and build staff recruitment, retention, and training and development strategies.

Employers look for graduates who can apply theoretical knowledge and skills to real industry challenges. By studying this degree, you will benefit from curriculum informed by world-class research and accredited by the Australian Psychology Accreditation Council (APAC) and the Australian Human Resources Institute (AHRI).

What you'll learn

This specialised double degree will provide you with a solid understanding of the theory associated with psychology and counselling, as well as the skills needed to effectively manage people. Core courses in business theory will give you a solid grasp of business fundamentals such as economics, accounting, business law and employment relations.

The psychology component of your studies will cover areas such as developmental psychology; cognitive psychology; psychological assessment and research; counselling skills; and work and organisational psychology. You'll also study specialist human resource management topics such as organisational behaviour, performance and compensation management, training and development, industrial relations, and occupational health and safety. 

In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics 

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Graduate Diploma is designed and taught by academics actively involved in collaborative industry research. You will study core courses in HRM and specialised topics such as recruitment and selection, employment law, and people, leadership and performance.

What you'll learn

Postgraduate Business studentsYou will have a structured introduction to the core areas of HRM practice, including the business and organisational context in which it occurs. You will also choose two electives, enabling you to tailor your studies to your professional interests. These include the industry placement and overseas study tour options.

You will study specialised areas of HRM such as:

• People, Leadership and Performance
• People Analytics
• Workplace Learning and Development
• Talent Acquisition and Development
• Managing the Global Workforce
• Introduction to Human Resource Management

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

Start your unstoppable career as a health, physical activity, business and management specialist.

This unique double degree combines a deep understanding of the human body’s physicality with business skills in sports performance, marketing and leadership.

What you'll learn

Through this four-year double degree, you’ll complete core courses across both human movement and sport and recreation management.

Your first year will give you foundational knowledge in human anatomy, as well as the evolving discipline of human movement, exercise and sport science, health and physical activity, physiology and leisure concepts in modern Australian society. You’ll develop mathematical and statistical skills for business and management, learn about group and team psychology, and gain an understanding of motor development.

From your second year, you’ll get to broaden your knowledge in exercise physiology, marketing and economics principles, and develop a sound understanding of sport and recreation governance, structure, legislation and policy frameworks.

You can choose to study a sub-major (six courses) in Sports Coaching or you can complete four electives across a range of complementary areas including Exercise and Sports Science, Health, Physical and Outdoor Education or Nutrition.

Your third year of study will give you advanced skills in motor control and learning, nutrition, business intelligence and management, the sociology of health, physical activity and sport, sport governance, and entrepreneurship for social and market impact. You can also choose an advanced health elective or study the psychology of health, exercise and sport.

Your final year will develop your professional practice skills through an industry placement in either Human Movement or in Sport and Recreation Management. You’ll further develop your skills in strategic management, leadership in recreation and sport, recreation planning in the urban environment, and international business environments.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

• Build your own degree by completing two minors (usually eight courses)) across a range of different study areas
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

The Master of Management (Tourism and Event Management) degree will explore contemporary management skills and you will study areas such as project management, sustainable tourism, and event management. You will also focus on the key principles which govern the tourism industry and gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship.