Bachelor of Business in Marketing

at University of South Australia - City West Campus Australia

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your tourism and event management studies you will prepare for a fast-paced career in these growing industries. You’ll develop an understanding of the field from a global perspective, and study a broad range of practical, real-world issues with a chance to get involved in running events.

What you'll learn
This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in tourism and event management.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Tourism and Event Management
You will study core courses such as Business and Society, Management and Organisation and Marketing Principles: Trading and Exchange. You will also learn the latest in specialist areas such as:

• Marketing, service management and new technologies in tourism, events and hospitality
• Destination management 
• Policy and planning for sustainable tourism

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in marketing.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy.  You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Marketing
You will study core courses such as Accounting and economic theory. You will also learn the latest in specialist areas such as:

• Marketing analytics
• Advertising and branding
• Essentials of marketing planning

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

This postgraduate degree is offered as part of a nested suite in Business Administration where each qualification extends to the next, so you can easily transition to the next level qualification. If you decide to exit this qualification having completed the first four courses you will receive a Graduate Certificate in Business Administration. If you complete this qualification and wish to continue your studies, you can use this degree as a pathway and gain credit for successfully completed courses into the Master of Business Administration.

What you'll learn

You will study a foundation course in strategic thinking, then select seven courses from a diverse range of subject areas including advanced electives. You will further develop business administration skills and knowledge by studying a range of courses including strategic management, managerial finance, international business, ethics, marketing, and leadership. 

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in accounting.

Laws (Honours)

As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a community justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Accounting

You will study core courses in areas such as accounting and economic theory. These courses will give you a solid grasp of business fundamentals. You will also learn the latest in specialist areas such as:

• Financial and management accounting
• Strategic financial analysis
• Sustainability accounting and reporting

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

The Bachelor of Business (Property) is the longest-running degree of its type in Australia, and the only one of its kind in South Australia. You will learn about property investment, development, valuation, management, agency and property research. 

As a property professional you will gather and analyse information to help you make informed decisions and offer practical advice about the use and management of property. 

The Master of Finance (Financial Planning) program is recognised as an approved program by Financial Adviser Standards, The Treasury and will equip you with the education requirements to practise as a qualified financial adviser.

What you'll learn

The Bachelor of Business (Property) degree starts with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on property valuation, development and investment. Specific areas include building evaluation, planning and land use, property law and economics, property practice, investment and development, and entrepreneurship.

A master’s degree is an opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

What you'll learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media: Advanced
• Social Media Management
• Digital Design
• Communication Contexts
• Content Creation
• Campaigns and Crisis Management
• Professional Communication
   

This program is recognised as an approved program by Financial Adviser Standards, The Treasury and will equip you with the education requirements to practise as a qualified financial adviser. Explore an exciting career in a dynamic and growing area of the financial services industry with one of the first bachelor programs in Australia to meet new education requirements.

The Master of Professional Accounting will prepare you for practice as a professional accountant. You will develop analytical, general business management and critical problem-solving skills, and gain a comprehensive understanding of accounting practice.

Your studies will focus on financial and management accounting, finance, commercial law, taxation law and auditing. You’ll study contemporary research and real-life case studies with the opportunity to complete an industry placement in Australia or overseas. You will graduate well-equipped for a global career, knowledgeable in areas such as accounting, tax, financial management, and public practice.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

• Build your own degree by completing two minors (usually eight courses)) across a range of different study areas
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

The Master of Management (Tourism and Event Management) degree will explore contemporary management skills and you will study areas such as project management, sustainable tourism, and event management. You will also focus on the key principles which govern the tourism industry and gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship.

The Bachelor of Business (Property) is the longest-running degree of its type in Australia, and the only one of its kind in South Australia. You will learn about property investment, development, valuation, management, agency and research.

As a property professional you will gather and analyse information to help you make informed decisions and offer practical advice about the use and management of property.

Employers look for graduates who can apply theory to real industry challenges. During your degree you will have the opportunity to attend networking events designed to connect you with experienced industry professionals.

What you'll learn

The degree starts with core courses  in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on property valuation, development and investment. Specific areas include building evaluation, planning and land use, property law and economics, property practice, investment and development, and entrepreneurship.