Bachelor of Marketing and Communication

at University of South Australia - City West Campus Australia

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

• Build your own degree by completing two minors (usually eight courses)) across a range of different study areas
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

You will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as brand management strategy, media design and planning.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship.

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

What you'll learn
This two year program comprises 16 courses including 4 electives and an industry placement or project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

What you'll learn

Emerging trends and technologies, contemporary design issues, construction challenges and research are key focuses of this graduate diploma. You will also:  

• develop design proposals

• foster client relations

• survey building sites

• learn how to translate traditional drawing and design methods to specialised computer programs

• develop research methodologies  

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Experiential product design for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• New technologies in tourism, events and hospitality

The Graduate Diploma in Communication provides a broad-based communication qualification with a focus on the impact of digital disruption within media and the creative industries. Explore areas of social media management, public relations and professional communication, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of digital media and how these impact your sector.

What you'll learn
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

You will study eight industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media
• Social Media Management
• Communication Contexts
• Digital Design
• Content Creation
• Campaigns and Crisis Management
• Professional Communication

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

The Graduate Diploma in Information Technology (Cyber Security) aims to develop cyber security professionals with advanced knowledge in cyber security governance, risk and compliance (GRC). To ensure you graduate job-ready, significant consultation with industry has taken place to establish both the technical and non-technical expertise demanded by employers. In recent years, calls for cyber security professionals with a strong working-knowledge of GRC in complex organisational environments has significantly increased. As such, this program will build your professional proficiency, as well your ability to examine and implement a range of technology-based cyber security defences to address emerging threats and attacks.

What you'll learn
The Graduate Diploma in Information Technology (Cyber Security) has been designed to develop foundational, discipline specific knowledge in IT in your first semester of study. From there, you will complete courses that develop your knowledge in governance, risk management and compliance, business practices, network security and cyber criminal behaviour.

This program is recognised as an approved program by Financial Adviser Standards, The Treasury1. and will equip you with the education requirements to practise as a qualified financial adviser.

What you'll learn

This program consists of 16 advanced financial planning courses, which you can complete in 1.5-2 years of full-time study (or part-time equivalent). Your qualification will complement your industry experience and advance your knowledge in specialist areas such as investment management, estate planning, superannuation, and tax. You’ll study compulsory bridging courses that have been outlined in Treasury's education requirements including ethics and professionalism, and financial advice regulatory and legal obligations. As a graduate, you can be confident you’ll leave with the essential education requirements to practise as a qualified financial adviser.

A master’s degree is an opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

Throughout your studies, you’ll gain contemporary career planning strategies and techniques to boost your employability and achieve your career goals. You’ll also have opportunities to network and connect with leading industry bodies such as the Financial Planners Association (FPA) and the Association of Financial Advisers (AFA), as well as other industry professionals.

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

What you'll learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for a range of platforms, including traditional media, social media and digital platforms.

You will:

• Learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management 
• Study emerging trends within the communications industry, along with media law and ethics
• Major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
• Select a sub-major in areas including digital media, film and television, journalism, linguistics, marketing or social media
• Undertake an industry internship in your third year
• Study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
• Undertake an industry-supervised project or research thesis in the final year of your masters degree.

Through your postgraduate studies, you’ll build your professional skills in social and digital media management, public relations and strategic communication. You’ll also:

• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Explore topics including digital design and strategic communication in campaigns and crises
• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities