Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

Biomedical Engineering is a multi-disciplinary field that enables engineers to combine engineering principles with biological and medical sciences. Developments in biomedical engineering provide vital skills and knowledge to enable change to the national health system and improve people’s lives, for example, developments in imaging, instrumentation, robotics, scaffolding, materials engineering, computer science and prosthetics. Students will study areas related to mechanical, electrical, artificial intelligence (e.g. evolutionary computation, neural network, fuzzy logic, machine learning) and aspects of modern biomedical systems. Graduates will develop a solid understanding of critical issues involved in developing biomedical systems in a global economy and make significant technological contributions to biomedical systems, both in Australia and abroad.

This degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year. Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, for example: construction, mining, resources, aeronautical, electronics, engineering management, telecommunications, power generation and distribution, renewable energy, aerospace, water resource management, robotics and manufacturing, railroad and shipbuilding.

What you will study
As an engineering student at UOW you will have access to fully-equipped laboratories and the latest computer-aided software that is used in modern industrial workplaces. Our lecturers encourage you to approach them and get involved in industry projects and learning opportunities so you get the most out of your university education.Our engineering students are trained through practical learning experiences including:

• Laboratory experiments
• Problem based learning
• Computer simulations
• Teamwork assignments
• Industrial case studies
• Project management
• Site visits to industry

After completing the common first year you will study specific subjects in the areas of:

Anatomy and Physiology, Biomedical Instrumentation and Design, Biomedical Physics, Sensors and Actuators, Biomechanical Basis for Human Movement, Mechanical Design of Biomedical Devices, Biomaterials and Tissue Engineering, Artificial Organs and Implants, Ethics and Practices, among others.

A double degree in a Bachelor of Business Administration and Bachelor of Information Technology gives you skills to work across all areas of business with the added advantage of being able to utilise technology to improve products and business processes.

The Bachelor of Business Administration offers a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, and allows students to focus on their interests by choosing electives from a particular Business discipline.

The Bachelor of Information Technology offers graduates key skills required for any IT professional such as: organisational areas in IT; database management; programming; information systems analysis and design; communications and networks; security; project management; and web-based technology.

Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

The Master of Computer Science will provide you with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications. During this degree you will be able to put theory into practice with an individual capstone project.

What you will study

You will study subjects in IT project management, advanced programming, algorithms and data structures. You can choose to complete subjects from the below four areas:

• Computational intelligence, and reasoning and learning
• Machine learning algorithms and big data
• Advanced network security and computer security
• Software requirements and specifications, and service-oriented software engineering

In today’s technology-driven world, people and organizations are generating, collecting, and storing more data than ever before. Organizations across various industries are seeking graduates with skills to utilize and interpret this data to inform business strategies and add value to their business.

The Master of Business Analytics is designed to prepare you with the essential skills to undertake real-world Business Analytics tasks on big data business problems. You will develop skills and knowledge in business analytics, including how to apply tools and technologies required to perform descriptive, predictive, and prescriptive analytics and how to apply these tools to a business landscape.

Mandarin is the first language of more than one billion people and is the most spoken language in the world. China has a 5,000-year history and culture and boasts the fastest-growing economy worldwide. Cultural and economic exchange between China and its neighbours is continually increasing and Chinese language skills are now in great demand. This UOW degree is for students who already know Chinese characters, but who either speak a Chinese dialect such as Shanghainese, Cantonese or Taiwanese and do not speak Mandarin, or wish to improve their Mandarin skills.

At UOW, you will study Mandarin language, grammar, culture and history. You will learn Mandarin from the comparative linguistic perspective and be able to express yourself clearly and accurately in spoken and written Mandarin in a wide range of situations including social and the global business market. You will learn to recognise and respond personally to differences between Chinese culture and your own cultural heritage by analysing film, poetry and other cultural products.

What you will study
Core subjects will teach you to speak Mandarin in social situations before moving on to speaking advanced Mandarin, and learning about Chinese heritage, modern Chinese history and contemporary China.

In addition to the Mandarin major you will choose a minor or a second major from the Bachelor of Arts offerings.

The Bachelor of Information Technology (Dean's Scholar) offers a challenging and enriched educational experience for high-achieving students who want to perform above the level normally expected. As a Dean's Scholar student, you will also be encouraged to continue your studies through the completion of Honours and research programs. You will complete the normal course requirements for the degree, and receive special privileges as you study, such as accelerated learning and academic mentoring.

You can major in:

• Network Design and Management
• Web Design and Development

This degree
The Bachelor of Information Technology provides foundation knowledge of organisational areas in IT, including:

• Database management
• Programming
• Human computer interaction
• Principles of eBusiness
• IT project management
• Management Information Systems
• Knowledge and Information Engineering

Places are limited each year. Current students who have achieved a weighted average mark (WAM) of 80 at the end of one year of full-time study in a relevant degree may apply to transfer to the Dean's Scholar degree.

What you will study
You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

The Bachelor of Creative Arts - Bachelor of Communication and Media has a strong focus on the creative industries and encourages an understanding of how producers and consumers interact in a media-saturated world. UOW connects hands-on studio production with critical reflection. This degree will equip you with a diverse set of skills including critical and creative thinking and effective communication and problem-solving skills, all of which are required for high achievement in a range of careers.

The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing communication, advertising and PR. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.

You will also become part of the creative industries, one of the fastest growing sectors in the world.  In Australia, over 600,000 people create a living from working in film; television and radio; writing and editing; recording and performing; advertising and marketing; design and visual arts; and architecture.  A Creative Arts degree equips you with a sound knowledge of contemporary arts, art theory and history within Australia and how that fits within an international context, reflecting on social, cultural and ethical issues.

What you will study
The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Screen Media Production and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

The Archaeology and Ancient History major at UOW offers you the opportunity to combine two distinct, but overlapping disciplines that will transform your understanding and perceptions of the past. The Archaeology and Ancient History major is a new major jointly offered by the School of Humanities and Social Inquiry and the Centre for Archaeological Science.

In 2003, UOW researchers uncovered evidence of a previously unknown Hominin species (nicknamed the "Hobbit") in a cave on the Indonesian island of Flores. This major is an opportunity to become part of UOW's internationally-recognised research in archaeology and the complex story of human evolution.

Archaeology and Ancient History at UOW will enable you to gain valuable skills and study topics about which both you and our staff are passionate. Graduates from the Archaeology and Ancient History major may gain employment in heritage management, museums, in archaeological research and as teachers.

What you will study
You will explore the political, social and economic contexts of Rome and Greece. This will be complemented by learning about the ‘Big’ questions in Archaeology, in both our own region and the rest of the world, from early prehistory to the Middle Ages. You will gain field and practical experience using a range of different techniques and sources to examine material remains including fossils, artefacts and relics from a wide range of periods, places and people. You will round off your major by completing capstone subjects in Archaeology and Ancient History where you will apply the knowledge and skills you have learned to real-world investigations into the ancient past.

In addition to the Archaeology and Ancient History major you will choose a minor or a second major from the Bachelor of Arts offerings.

The Bachelor of Science Advanced Honours (Atmospheric Science) degree is for high-achieving students interested in a challenging program leading to a career in scientific research. The UOW Honours website provides lots of useful information regarding research opportunities, scholarships, and application procedures.

Progress in atmospheric science relies heavily on the analysis of data produced by satellite-borne and other types of instruments designed by physicists. Atmospheric scientists need a broad scientific basis as well as experience in computing. With the growing field of climate science and increasing demand for tools and instruments to predict and monitor the environment, atmospheric scientists use their broad range of skills to contribute toward innovations in design and prototyping of instruments, and the analysis and interpretation of data.

What you will study
The Bachelor of Science Advanced Honours (Atmospheric Science) requires completion of subjects in physics, mathematics, chemistry, earth and environmental science and statistics. You will also study specialist subjects in remote sensing and the physics of atmospheric processes. You will participate in various enrichment activities and develop a close association with an appropriate member of one of the Faculty’s research teams.

This degree will suit students who possess both an aptitude for physics and mathematics alongside a broad interest in science.

The University of Wollongong collaborates widely with Australian and international atmospheric science communities including other universities, CSIRO, ANSTO, the Bureau of Meteorology, federal and state government departments and international networks.

Civil engineers build and maintain the infrastructure of advanced modern living. They plan, design, construct, operate and maintain everything from buildings to bridges, tunnels and dams, highways and airports, power plants, water and sewerage systems.

Using computer technologies and advanced materials, Civil engineers design structures that meet the needs of a growing population while protecting the environment, reducing the dangers from natural phenomena and considering the future needs of the community.

This degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year.

Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, for example, construction, mining, resources, aeronautical, electronics, engineering management, telecommunications, power generation and distribution, renewable energy, aerospace, water resource management, robotics and manufacturing, railroad and shipbuilding.

What you will study
As an engineering student at UOW, you will have access to fully-equipped laboratories and the latest computer-aided software that is used in modern industrial workplaces. Our lecturers encourage you to approach them and get involved in industry projects and learning opportunities so you get the most out of your university education. Our engineering students are trained through practical learning experiences including:

• Laboratory experiments
• Problem-based learning
• Computer simulations
• Teamwork assignments
• Industrial case studies
• Project management
• Site visits to industry

The later years of the Civil Engineering degree cover areas including structural engineering, water engineering, geomechanics, engineering management, engineering applications and design, materials and transport, and surveying.