Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

The Master of Business allows you to be the Master of your degree, choosing the subjects that are of most interest to you and of most relevance to your career. You will be equipped with fundamental business knowledge and skills through a set of core subjects, as well as a research capstone.

Graduates of the Master of Business will have knowledge across a broad range of business areas that will allow you to move into a variety of business careers.

Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

What you will study
Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem-solving, network and communications, web technology, data management, system analysis, human-computer interaction, and project management. Throughout your first year you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors:

• Big Data
• Cyber Security
• Digital Systems Security
• Game and Mobile Development
• Software Engineering

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in computer science. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.

A UOW Arts and Business degree will teach you the essential skills needed to think critically about the world of business. It provides you with an understanding of the corporate and commercial environment including management, operations, marketing, accounting, economics and finance. At the same time you will study the traditional areas of Arts including history, literature, languages and philosophy and the disciplines of social sciences; cultural studies, sociology and politics. In this degree you will learn essential skills to utilise in your everyday life for decades to come. These include effective communication and problem solving, negotiating, and collaboration and time management; all skills essential for high achievement in a range of global business, government or NGO careers.

Students who are passionate and curious about humanity and society enjoy the breadth and flexibility of the Bachelor of Arts degree. This degree will allow you to hone your skills of analysis and interpretation, and your ability to synthesise complex ideas; skills that are essential to practical problem solving and highly valuable to a wide range of employers. Every real-world problem today has a cultural and social dimension that can be understood using the skills you will gain doing a Bachelor of Arts degree, whichever major you choose.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills across all business functions, as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

This degree
Double degrees are designed to broaden your knowledge and skills set, giving you a competitive advantage in the workforce. They also reduce the length and cost of study by combining two different degrees.

On completion of this degree, you will be able to apply critical thinking, including the application of research methods to commercial issues in local, national and international contexts.

What you will study
You will choose one major in the Bachelor of Arts degree; Archaeology and Ancient History, English Literatures, Environmental Humanities, French, History, Indigenous Studies, Japanese, Legal Studies, Mandarin (Non-Chinese Background Students), Mandarin (Character Background Students), Philosophy, Photography, Politics, International Relations, Sociology, Spanish, Creative Writing, or Writing and English Literatures. In addition to the arts major you will also choose a minor or a second major from the Bachelor of Arts offerings.

You will also choose a major from the Bachelor of Business degree: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, and Supply Chain Management.

A double degree of Bachelor of International Studies – Bachelor of Business gives you the theoretical knowledge to understand global challenges and the practical skills of the world of business. The Bachelor of International Studies - Bachelor of Business addresses relevant global, economic and political issues affecting the worldwide business market. It will teach you a diverse skill set and equip you with a theoretical background, proficiency in a language, and how to navigate the international business world. You will learn how international organisations conduct business, and the issues and contexts that can occur across global borders.

International Studies will assist you to analyse and appreciate the diversity of the global community. You will examine the relationships between politics, society, culture, language, and history on a global scale. You can choose one major from the Bachelor of International Studies: International Relations, and Global Sustainable Development. You will also be encouraged to study abroad or undertake a study tour.

The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program. You will also choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Management and Marketing, or Supply Chain Management. At the South Western Sydney Campus the majors available are Management and Marketing.

The Honours program is an alternative option for students wishing to undertake research during the fourth year of either the Bachelor of Education - The Early Years pass degree or the Bachelor of Education - The Early Years (Dean's Scholar) degree. Entry to your honours year is based on application and merit.

Early Years education enriches learning in children from birth to five years by giving children the opportunity to maximise their potential and develop a foundation for lifelong learning. It focuses on the significance of early education to foster children’s health, development and wellbeing.

For the duration of this four-year degree Early Years students will engage in continuous professional mentoring through the Professional Partners in Practice (PPP) program. This will give you invaluable sector experience and professional connections that will enhance your employment pathways and opportunities.

Throughout the degree students spend up to 16 weeks teaching in Early Childhood Education and Care Centres and two weeks in the Community and Family sector, complementary to the mentoring experience within the Professional Partners in Practice program.

You will also have the opportunity to undertake exchange, study abroad and international cultural immersion programs.

Working closely with two supervisors, you will undertake a major project during the program, you will undertake special experiences for research work either in the field or that examine other aspects of education. The degree will culminate in the production of a thesis or other project work that disseminates your research findings and the results from your project and research inquiry.

What you will study
During this degree you will study:

• The development of young children and their connection to family, community, and culture
• Improving education and developmental outcomes for children
• Establishing relationships with children and families
• Cultural and social diversity
• Early intervention and transition to school
• Leadership and advocacy
• Creating physical and social learning environments
• Developing skills and experiences in research in educational settings.

A Bachelor of Creative Arts – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Creative Arts allows you to study a traditional creative discipline including creative writing, music, visual arts or visual arts and design alongside studies in law. Many lawyers find that knowledge of the arts and media is extremely useful in their practice. From something as simple as pursuing two seemingly different passions to a career defending and promoting free press and artistic expression, this double degree offers many exciting career opportunities.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business, creative industries and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Creative Arts – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession of law as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.

You will also study a creative arts major – creative writing, visual arts, visual arts and design or music.

Massive increases in the volume of data available across all industries and sectors have led to a growing need for professionals who can design, organise, manage, and manipulate datasets. UOW's Master of Mathematical Sciences (Data Science) will help you meet this growing demand, equipping you with the skills to analyse and extract useful and practical insights from complex data sets and to clearly articulate these findings to a range of audiences.

What you will study
In your first year, you will study core preparation and foundational subjects in mathematics and data science. From your second year, you will also study advanced topics and investigations in areas such as data mining, analytics, machine learning, information design, and big data management.

You will have the opportunity to complete cross-disciplinary subjects in other fields where mathematics and statistics are critical, such as finance, engineering, health, and computer science. You will also complete a research or coursework-focused capstone subject.

Mining engineers apply science, geoscience, engineering and technology to the efficient exploration and extraction of minerals from the earth, turning raw materials into valuable products. Minerals are a major component of all manufacturing and construction, and the demand for precious metals and minerals will continue into the future. The other important area for Mining engineers is mining safety, where their knowledge of mine design and practices ensures the safety of workers, efficient extraction, and remediation at the end of a mine's life.

This degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year.

Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, for example: construction, mining, resources, aeronautical, electronics, engineering management, telecommunications, power generation and distribution, renewable energy, aerospace, water resource management, robotics and manufacturing, railroad and shipbuilding.

What you will study
As an engineering student at UOW you will have access to fully-equipped laboratories and the latest computer-aided software that is used in modern industrial workplaces. Our engineering students are trained through practical learning experiences including:

• Laboratory experiments
• Problem based learning
• Computer simulations
• Teamwork assignments
• Industrial case studies
• Project management
• Site visits to industry

Focus is on mining engineering and the design of engineering structures, with emphasis on mining methods, ventilation, environmental engineering, rock mechanics, computer applications, mineral beneficiation, mining economics and industrial management.

Geographers help shape the future by understanding, explaining and predicting both human and physical environments. You will study the human and physical forces that shape the planet and the political, social and environmental issues that arise as a consequence of human interactions with the Earth. Never before have geography skills been so important: faced with anthropogenic climate change and predictions of rising seas, bushfires and flooding, geographers will help understand and plan for a sustainable, socially just and resilient future.

Equally, in an era of massive data of both physical and human processes, geographers have never been better positioned to support decision making and planning at all levels of government and business.

Your degree
The Geography program at UOW includes the opportunity to undertake practical laboratory and fieldwork, taking advantage of the local Illawarra environment including urban and heritage landscapes, coastal landscapes, rainforest escarpment and freshwater ecosystems.

You will develop the knowledge and skills to apply the latest technologies in spatial analysis and satellite imagery within the context of these environments. These skills are in demand across a broad range of sectors including government bodies, industry, and consultancies.

What you will study
You will learn skills in logical and critical thinking, creative problem-solving, practical research, organisation and project management, numeracy, statistical literacy, computer applications (including geographic information systems), and strong communication. You will apply these skills to problems in physical and human geography, studying the natural environment, its processes, and the interaction of these with human society and the way it shapes and is shaped by the natural world.

Your studies will include climate change, biogeography, coastal and fluvial environments, populations, urban and regional societies, spatial geography and environmental management.

On completion, high performing students considering further study or a career in research should consider the Bachelor of Science (Honours) program. This one year degree offers students a pathway to expanding their knowledge in geography and achieving their postgraduate research aspirations.