Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Japan offers a rich culture of history, literature and arts, with its long history and a culture which features both traditional and ultra-modern elements. Japan also plays an important role on the Asia-Pacific political and economic stage, and is one of Australia’s major trading partners. The study of Japanese opens up a whole new world of linguistic and cultural experience that offers employment and research opportunities. It also provides access to the exciting culture of Japanese anime, manga and film.

What you will study
Students will study Japanese language, grammar, literature, art and history at UOW. The Japanese major offers a linguistic journey which focuses on developing the four language skills around real-world situations.
Core subjects focus on developing spoken and written language skills which can be used in real-life situations, as well as subjects on Japanese history, literature and society.

The Master of International Business is designed to develop and broaden the capabilities and resources of business managers in the global business environment. It provides the opportunity to acquire contemporary knowledge and skills demanded by modern international business organisations.

You will study topics such as multinational financial management and cross-cultural management, gain an understanding of the international business environment, and learn how to develop international business strategies to achieve business objectives.

The Graduate Diploma in Engineering delivers skills and applied competencies to students who wish to further their engineering knowledge and progress to become a professional engineer. It also provides a broadening program for current professional engineers who wish to further develop their engineering skills.

This degree provides a pathway to the UOW Master of Engineering, which is professionally accredited by Engineers Australia.

What you will study
You will study a core of key engineering subjects in Innovation and Design, Advanced Laboratory, Communication and ICT Workplace Practice and Engineering Research Method. You will undertake four elective subjects in your chosen field of either computer, electrical or telecommunications engineering.

This degree
The Graduate Diploma in Engineering is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers the strategic project management and communication skills essential for practising engineers.

Pure Mathematics is concerned with exploring patterns and solving problems; it can provide new insights into nature, technology and business, and create a pathway for innovative solutions. Pure mathematics focuses on developing and analysing unifying mathematical concepts and principles through deductive reasoning.

This Degree
The Bachelor of Mathematics degree teaches highly transferable skills in problem solving, data analysis, probability and variability, mathematical modelling, logistics and logic. The degree is flexible, so you can take subjects from other disciplines to expand your career options.

There are opportunities for scholarships from corporate partners, summer scholarships and undergraduate research projects with academic staff, access to programs offered by the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid Room.

What you will study
The Pure Mathematics major gives you quantitative skills that are in demand across all industries and serves as an initial preparation for employment as a professional mathematician. You will study subjects in pure mathematics and in applied mathematics and statistics.

You will learn problem-solving, critical thinking and analytical skills that are in demand across all government and private sectors.

The Bachelor of Arts in Western Civilisation will expose you to ideas that have been inspiring people since their inception — in Ancient Greece and Rome, the Middle Ages, the Renaissance, the Enlightenment and the Modern Era. You will have the unique opportunity to directly engage with a carefully curated selection of some of the most influential works in the Western tradition of thought and art.

This degree also offers thirty generous scholarship opportunities valued at up to $30,000 per annum across the full course of study, as well as an opportunity to engage in a bespoke scholarly experience.

What you will study
You will philosophically reflect on questions about art, literature, science and religion while also investigating such topics as the nature of selfhood, truth, reason and wisdom. You will discover how great ideas and art can shape us - our understanding of ourselves and the world - and how ideas can make a difference for good or ill.

You will develop informed and reasoned views about significant contemporary concerns, such as the value of democracy, benefiting from your acquired knowledge of the history of ideas. You will become acquainted with diverging perspectives from within various Western traditions of thought and art as well as under-represented voices and perspectives from outside of those traditions.

You will choose one major from the following: Archaeology and Ancient History; Creative Writing; History; Indigenous Studies; Languages; Sociology; English Literatures; Philosophy; Politics; International Relations; Global Sustainable Development.

The Master of Human Resource Management allows aspiring managers with a special interest in the ‘people side’ of organisations to acquire professional skills and knowledge in this area.

This specialised master’s program equips you with skills to make new opportunities and adapt quickly to changing conditions within the workplace. You will examine structures, systems, culture and leadership, including how to implement organisational change and how to leverage competitive advantage in the global marketplace. You will develop the knowledge and skills to recruit and select suitable staff, manage their performance at work, develop their skills, ensure their safety at work, and deal with legal aspects of the employment relationship.

Join one of humanity’s greatest collective endeavours when you study a degree in STEM at UOW. You will work with interdisciplinary teams to explore creative solutions for our world's biggest issues, and will learn about the physical interconnections and principles that underpin and advance societies globally.

The Nuclear and Space Radiation Technology major will teach you the fundamental skills and knowledge necessary for a successful career in the either the nuclear radiation or space radiation employment sectors emerging in Australia. Fundamental physics, leading to applications in science, engineering and technology industries. A focus is given to radiation effects on humans and electronics in space or on Earth. Employment areas include health physicists, radiation protection officer and radiation safety expert, nuclear experts, single event effect scientist/engineer. With the expansion in Australian Space industries, rare-Earth element and mineral mining and radioactive storage facilities, there is a need for graduates with specific knowledge and expertise across a range of fields related to nuclear science and Space radiation technologies.

This course builds on the expertise of the Centre for Medical Radiation Physics in dosimetry and radiation safety as well as nuclear technology and radiation waste monitoring and storage. You will benefit from our close industry ties with the Australian Nuclear Science and Technology Organisation (ANSTO) and the Commonwealth Scientific and Industrial Research Organisation (CSIRO), with many subjects including on-site visits and guest lecturers, as well as optional research internships allowing you significant industry exposure and networking opportunities.

Your subjects include major practical components to complement and reinforce what you learn in lectures, and ensure you gain hands-on skills that prepare for real-world activities in your future careers. You will learn from academics that are internationally recognised in many fields of physics research including space and medical radiation physics, space and nuclear radiation effects, thermodynamics, quantum mechanics, nuclear detection and remote sensing.

Finance is about money and investments. People on their own, people in partnerships, companies and other entities (including state and federal governments), have a common objective of profitable investment. What is a government-secured bond? What is a share? What are the reasons for investing in either and when is the right time? These are some of the questions answered in the domain of finance.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Finance. The degree has an emphasis on practical applications and real-world financial management. Careers include finance manager, research analyst, management reporting manager, equity trade analyst, stockbroker, bank officer, investment operations analyst and venture capitalist.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn the theoretical knowledge and tools demanded by employers in all sections of the world economy: investment, financial markets, financial modelling and portfolio analysis. You will utilise state of the art technology to learn advanced statistical techniques for analysis, including the classical linear regression model, model diagnostics, univariate time series modelling and forecasting. You will explore corporate finance, including financial strategies, security analysis and portfolio management.

A Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education which engages with the complexities of law's intersection with society.

This degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study
The Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips you with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.