Master of Business Administration Advanced

at University of Wollongong - Wollongong Campus Australia

The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.

What you will study
You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.

The Master of Engineering (Mechatronic) aims to address the application of fundamental principles and methods at an advanced level in the context of standards and practices, modelling, analysis, design and practical implementation. You will focus on current advances in the area such as microcontrollers, nanotechnologies, control systems, sensors and actuators and electro-mechanical interfacing. You will work with automated systems that feature computer control, such as robots, automobiles and CNC machines.

This degree

The Master of Engineering delivers expert skills and applied competencies required for the professional engineer. It is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers communication, strategic and project management skills essential to the practising engineer.

What you will study

You will complete the core subjects in Professional Communications and Engineering Workplace Practice, Innovation and Design, Advanced Robotics, Engineering Computing, Project Management, and Research Methods.

For the Mechatronic major you will study subjects in Advanced Manufacturing Processes, Strategic Management for Engineers and Technologists, Intelligent Control, Sustainability for Engineers, plus electives selected from the Mechanical and Electrical Engineering majors. You will also complete an advanced project.

Management is the art and science of planning, coordinating and leading group efforts. It is the mobilising of human and material resources to achieve organisational goals. Effective managers make socially responsible decisions both in the short and long term whilst providing inspiring and motivating leadership that can affect all levels of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Management to understand the framework of organisational structures, be able to examine quality and risk management, and analyse business strategies. Careers in management include company manager, operations manager, workforce planner, general manager, and strategic development executive.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn how to manage – strategically and ethically – both physical and intangible assets for organisational success and employee wellbeing. You will do this by gaining a sound understanding of the framework of organisational structures, including the local and international environments in which they operate. Final year subjects enable you to identify and analyse quality management systems, strategically manage risk and develop international business strategies.

Photography is a form of art and expression. It is a form of graphic communication that can be instantly understood by a global audience to showcase facts, inform, educate, entertain, reform, or share experiences. Photography will take you through visual experiences and critical thinking: your photos can tell a thousand words.

Studying photography at UOW will teach you both analogue and digital technologies across a diverse range of studio subjects, whilst developing an understanding of traditions and concepts relevant to photography in historical, theoretical and contemporary visual art contexts. You will develop your own style through creative processes, conceptual skills and applying your knowledge into practice.

What you will study
You will undertake a range of studies utilising analogue and digital technologies in diverse studio subjects including digital photography and Photoshop, darkroom processes and printing, studio lighting (portraiture and still life), fieldwork site and context, photo-assemblage and series, and photography in the expanded field of new technologies (including audio and the moving image).

The Master of Medical Biotechnology is designed for students who seek knowledge and technological expertise in specific areas of cell and molecular biology, which is the basis for modern biotechnological research and development.

What you will study
This degree will integrate your work practice skills to allow you to translate your skills into career ready attributes. Subjects give an introduction to the basic elements of modern cell and molecular biology before proceeding to intensive training in current biotechnology and its application to the fields of medicine, agriculture and molecular biology.

This degree
This degree is designed through the lens of global perspectives in science where you will also be exposed to emerging technologies such as the use of drones, artificial intelligence AI, coding and virtual reality (google VR) in science data collection and analysis during your first year core subjects.

Tutorials and laboratory-based practical work is offered and you have the opportunity to explore new technology developed in the field of study. Additional preparatory subjects focus on laboratory work and science communication skills.

With appropriate qualifications and laboratory skills, you can be awarded credit for these preparatory subjects.

Medical Biotechnology is the application of exciting advances in molecular and cell biology to medicine, agriculture, and the environment. Through modern technologies such as genetic engineering, biotechnology is shaping diverse aspects of medicine (cancer, vaccines, therapy and diagnosis of genetic diseases), food production (transgenic plants), and industry (bioremediation).

The Bachelor of Medical Biotechnology (Honours) provides you with the tools and knowledge to work in both medicine and bioremediation. It encompasses the rapidly evolving fields of proteomics, genetic engineering, and advanced techniques in molecular analysis. A new generation of pharmaceuticals, vaccines, hormones, and anti-inflammatory agents are being developed using these technologies. This degree will prepare you to work in biomedical science research and the biotechnology industry, which is at the forefront of these developments.

Honours is built into the fourth year of this program, during which you will undertake a supervised research project.

Studying communications and business provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.

The Bachelor of Communication and Media offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture. Throughout your degree you will develop a portfolio of works that develop and demonstrate your ability to apply theories into practice.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Marketing and Management, or Supply Chain Management.

A Bachelor of Communication and Media - Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with a Bachelor of Communication and Media will prepare you to engage with a global media culture within a legal context. It has an international focus and places strong emphasis on research skills, while introducing students to ways in which new media shapes our everyday lives. We look at the ethical and legal considerations of emerging media within the workplace as well as our local, national and international communities.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Communication and Media - Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.

You will also study a major from the following areas:

• Digital and Social Media
• Journalism
• Marketing, Communication and Advertising
• Visual Communication Design
• Screen Media Production

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.

Huge increases in the volume of data available in science, industry, commerce and governments have led to a growing demand for professionals who can design, organise, manage and manipulate databases. These professionals also need the ability to analyse and extract useful and practical insights and information from data sets of differing size and complexity, and then communicate these findings to a range of audiences. These skills will become increasingly important in the workplaces of the future.

This degree is designed for students who wish to develop strong and rigorous mathematical, statistical and computing skills. The degree also involves the development of good communication and consulting skills which will allow graduates to successfully pursue careers across the wide range of data-driven industries.

A Data Science and Analytics (Honours) degree is available to candidates who have achieved a distinction average or better in the three-year Bachelor of Data Science and Analytics degree.

This degree
The Bachelor of Data Science and Analytics teaches highly transferable skills in problem solving, data analysis, statistics and variability, and statistical and mathematical modelling. There are opportunities for scholarships from corporate partners, plus summer scholarships and undergraduate research projects with academic staff. You will have access to programs offered by the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid Room.

What you will study
In your first year you will study core subjects in mathematics, statistics, and computer science.
You will also study a range of subjects in big data mining and management, database performance, sample survey and experimental designs, linear algebra, and linear models. The degree includes industry guest lectures and industry-inspired projects that involve a series of related analyses.