Bachelor of Science/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Campbelltown Campus Australia

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.  

The Marketing major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

This degree focuses on the science that underpins physical activity and exercise, and how it can be used to design, implement and evaluate exercise programs. Throughout your study, you will gain valuable practical experience while having access to state-of-the-art facilities, dedicated exercise and sport science labs, and sports venues.

In this program, you will learn how to work with people from a range of fitness levels and ages. This includes high-performance through general health and fitness, rehabilitation and management of chronic disease through exercise.

Areas of study you can choose from include biometrics, exercise physiology, exercise prescription, motor control and sports psychology. This program will also give you the professional skills you need to deliver high-quality care, with 140 hours of work placements. Gain hands on experience in our dedicated exercise and sport science labs.

When you graduate, you can choose from a range of career options in health and fitness centres, working in government agencies associated with sport, in teaching and research, as well as professional sporting groups, rehabilitation clinics and hospitals.

Be constantly challenged and extended by your studies. Think about a career involving scientific research.

Sustainable environmental

Understanding how life interacts with water, soil and the atmosphere empowers us to develop sustainable management solutions for our most pressing environmental challenges. In this major you will learn how to apply fundamental scientific knowledge to evaluate and mitigate the impacts of human activities on natural and managed ecosystems, including the built environment. You will have access to world class ecological and environmental research facilities, and will engage in hands-on, field-based learning, taught by a team at the cutting edge of research in this field.

This major will prepare you for careers in urban and natural resource management, environmental consultancy, sustainability planning, biological conservation and environmental policy.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Biology

This major provides students with a broad knowledge base of biology from the molecular world to global ecosystem science with a focus on the sustainability of the natural world. The major allows students to use the learning beside a range of other diverse majors and is especially applicable to students who are considering teaching as a career. Students will have the opportunity to develop discipline knowledge alongside scientific laboratory and inquiry based skills. The major also includes developing strong communication and critical thinking skills, essential for the future role of biology graduates.

Graduates of this degree can look forward to career opportunities as a laboratory scientist, research scientist, in government and related industries or can progress into pursuing a research career or a career in secondary teaching.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Animal Science

Interactions between people and animals are increasing due to our reliance on animals for companionship and food production. This major will enable you to develop a deep understanding of these issues, through studies of animal behaviour, animal health and welfare, animal nutrition, animal production, animal reproduction, and human-animal interactions. You will have access to diverse on-campus animal facilities including reptiles, native mammals, sheep, cattle and deer and off-campus organisations such as wildlife parks, zoos and farms. 

A variety of exciting career paths are available to graduates of this program, including international opportunities in the many fields of animal science. Graduates of this degree can look forward to career opportunities as an animal welfare officer, life scientist, quarantine officer, animal journalist or can progress into pursuing a research career, teaching career or working in government and related industries. 

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

This double degree program allows you to span both the legal and scientific worlds. This Bachelor of Science asks questions about how the natural world works and the impact of humans at its interface. It does so in a systematic, yet rigorously creative way based on inquiry and evidence. A Bachelor of Science will prepare you to take part in this process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems in broad settings.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Applied Physics

This major provides a deep knowledge of physics and its applications. While also developing a grounding in mathematics and strong computing knowledge, the physics major assures understanding of the concepts, tools and techniques of physics including the interfaces where physics contributes to other scientific disciplines, and the use of physics in wider intellectual and social contexts.

Graduates of this degree can look forward to career opportunities as a medical laboratory scientist, forensic scientist, in government and related industries, in scientific and technical management or can pursue a research or secondary teaching career.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Health Informatice

Increasingly, healthcare information is being captured electronically and newer technology modes are being applied in many innovative ways to support efficient and effective clinical care. This major aims to promote understanding of Information and Communications Technology (ICT) concepts in healthcare including electronic healthcare records; healthcare data analysis; fundamentals of medicine concepts and disease classification; healthcare system interoperability and design. This specialisation will prepare students for the ICT challenges ahead in the healthcare domain, and equip students with the knowledge and skills for taking up employment opportunities with major public and private healthcare providers and technology suppliers.

This degree opens doors to entrepreneurship, start-up companies and new innovations that require business knowledge and cutting-edge information systems and technology skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented.

The business component of the double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. 

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. 

In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Marketing

Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.

The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.