Bachelor of Communication in Public Relations

at Western Sydney University - Parramatta South Campus Australia

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Festivals and Events Management

This major combines social science, business and public relation subjects to provide students with the knowledge and skills required to organise and manage festivals and events. Students will learn about the social and cultural significance of festivals and events, and the roles and responsibilities of a variety of stakeholders. The major also explores the important role festivals and events play in tourism and visitor economies. Students who choose to complete the Visitor Economy Professional Placement subject will complete a work placement with a festival/event organiser, providing a stepping-stone to employment.

Our Computer Science (Advanced) program is an elite degree aimed at transforming today’s brightest minds into tomorrow’s computing leaders.

 Networked Systems

This major is only available to students enrolled in the Bachelor of Computer Science and Bachelor of Computer Science Advanced.

This major aims to develop graduates with sound skills in the discipline of networked computer systems.

Recent advances in computer and telecommunications networked systems, particularly those based on TCP/IP, have increased the importance of network technologies in the discipline of computer science.

This major covers a wide range of topics including computer communication network concepts and protocols, multimedia systems, Internet standards and technologies, network security, wireless and mobile computing, and distributed systems.

The candidates are also introduced to some of the relevant current key research issues of the field.
Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Computer Science.

This double degree program will allow you to combine your interest and expertise in science with a sophisticated understanding of international issues and systems. This will equip you to work in globalised science-based professions and industries.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with an International Studies major in International Relations and Asian Studies.

The Bachelor of Science/Bachelor of International Studies equips you to work in globalised science-based professions and industries. Our graduates have a solid grounding in a core science disciplines such as Biological Science, Chemistry or Mathematics.

The International Studies component examines the relationships of societies, cultures, languages and systems of government within the international system. It develops your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration. You will complete a major in International Relations and Asian Studies, and a Minor is available in Arabic, Chinese, Indonesian or Japanese.

AgriFood

Immersed in an approach that integrates social, economic and environmental values, students will view plant and animal production from consumer contexts to explore personal and community perceptions about food sustainability. This innovative course merges topics of agriculture, food and health to empower you to design solutions for international development, community education and the urban–rural interface. This major provides hands-on experience, developing confidence and giving graduates an excellent foundation for careers in: teaching, research, biotechnology and industry. Throughout study, engagement with industry and community will inspire you to take action towards a regenerative and more environmentally sustainable AgriFood future.

Be a leader in and on the field. Our one-of-a-kind Bachelor of Sport Development opens the door to a broad range of career opportunities in the delivery of sport and recreation programs.

Study across a huge range of areas, including physical activity, exercise and health promotion, sport coaching, psychology, sport management, and capacity building through community projects.

Health Promotion

Health Promotion extends beyond raising awareness of healthcare issues. It also involves developing and implementing strategies for communities, individuals and policy makers to support good health and wellbeing. Health Promotion graduates help address health inequities in communities, link individuals and communities with healthcare, and assist individuals and communities to follow healthy behaviours, working across sectors and engaging collaboratively with communities to do so. Health promotion projects are as diverse as injury prevention, skin cancer prevention, HIV/AIDS awareness and community development. Health promotion professionals work in diverse settings including healthcare, workplace and educational facilities, community, local, state and federal government, private industry and not-for profit organisations.

The major combines studies of health politics and planning, health promotion practice and public health with a comprehensive foundation in the health sciences to develop the professional competencies important for ethical and safe practice. Students will develop the skills required to work in multidisciplinary teams. Evidence-based practice is one of the most important trends in healthcare today and a strong feature of the program. This Major will be identified on the Student’s Academic Transcript following completion of the course.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

 International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

The Master of Laws (LLM) provides law and non-law graduates with a flexible postgraduate opportunity to develop advanced, integrated and contemporary knowledge in one or more areas of legal study. The LLM is a sophisticated degree with substantial consideration of relevant international, professional and transdisciplinary aspects of the law which will enhance student career expertise and prospects.

The program develops advanced legal research and writing skills and enhances the ability of students to critically evaluate complex legal issues within a global context. All students will have the opportunity to apply their legal knowledge and skills by conducting independent research and by engaging in analytical studies on specialised topics in the student’s areas of interest. The program offers an invaluable opportunity for law graduates without experience in a legal environment to be supervised and mentored by experienced legal practitioners through a legal placement subject. There is no tuition fee associated with this subject and the subject may be undertaken at the same time as the academic subjects.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Mathematics

This major covers topics in the traditional areas of calculus and algebra. Single and multivariable calculus are covered, as well as topics in linear algebra, analysis and mathematical modelling. This major is available to all undergraduate students and may meet the NSW Institute of Teachers accreditation requirements for teaching Mathematics as a first subject in NSW state high schools.

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

Organisations and Work

A major in Organisations and Work provides you with the skills to initiate valued change and contribute in the complex field of management. The development of strategic knowledge provides strong analytical outcomes directed at understanding the impact managers have on organisational decision making.

This major also aims to instil values and attitudes that support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities.  

Be constantly challenged and extended by your studies. Think about a career involving scientific research.

This major will help you understand the science and technology behind food in the largest business sector in the world.

Innovative Foods

A major in Innovative Foods will prepare you to be a leader in developing innovative, safe, healthy and sustainable foods. A solid foundation in the biological and chemical sciences, needed to underpin food science, will enable
graduates from this program to be confident in the rapidly evolving food technology sector. The topics covered in this major includes, food formulation, quality evaluation, food analysis, quality assurance, sensory analysis, food chemistry, food microbiology, food plant management, flavour chemistry and consumer relations.

The program is flexible and enables you to undertake units in human nutrition, health, biotechnology, marketing,
integrated management with industry and community links, with modern sensory and food processing facilities.

Graduates can pursue arange of job opportunities including food product development, research and development, quality assurance, food plant management, flavour chemistry, consumer relations, sensory evaluation and teaching.