Bachelor of Communication/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

In the Bachelor of Communication, through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

The Bachelor of Laws (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

This double degree program allows you to span both the legal and scientific worlds. This Bachelor of Science asks questions about how the natural world works and the impact of humans at its interface. It does so in a systematic, yet rigorously creative way based on inquiry and evidence. A Bachelor of Science will prepare you to take part in this process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems in broad settings.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

This major will help you understand nutrition, and the science behind food in the largest business sector in the world.

 Innovative Foods

A major in Innovative Foods will prepare you to be a leader in developing innovative, safe, healthy and sustainable foods. A solid foundation in the biological and chemical sciences, needed to underpin food science, will enable graduates from this program to be confident in the rapidly evolving food technology sector. Graduates can pursue opportunities in food formulation, food research and development, quality assurance, food plant management, food molecular biology, flavour chemistry, consumer relations, food quality assurance and teaching. The program is flexible and enables you to undertake units in human nutrition and health, food production, biotechnology, integrated management with industry and community links, with modern sensory and food processing facilities.

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist subjects provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport. Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Indonesian

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Indonesian, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This double degree program equips you with a degree in science, combined with a good understanding of basic business issues.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with a Business major from a variety of disciplines.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Peace and Development Studies

The Peace and Development Studies major is concerned with methods for promoting peace, human rights and sustainability. It involves a critical analysis of inequalities of power and opportunity that lead to international and local conflict, social dislocation and environmental degradation. Students will examine the structural causes of racist and gendered violence, environmental crises, forced migration, poverty, resource conflict, and inter-generational inequity.

The inter-related network of solutions includes empowerment and self-determination, sustainable living, constructive development, peacemaking and peace building.

These require understanding of the theories and method for identifying, measuring and resolving conflict and environmental degradation. The assumptions and failings of traditional development practice are critically assessed. Students will engage social theory within an interdisciplinary and applied framework, at local, national and international levels.

The major is comprised of three fields: 1) structural inequality, social justice & human rights; 2) development and sustainability; 3) peace and humanitarian responses/actions.

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business.

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

International English

International English examines English in its many varieties with a focus on the international development of the language, extending far beyond native English speakers, and identifying features of the language essential to academic and professional performance.

The major provides a basis for international students who may intend to teach English in different countries, or enter other language-centred professions, or for local students intending to pursue post-graduate degrees in education or wanting to improve English skills.

The major provides studies in the varieties and structures of English, informed by specific studies in linguistics, English teaching and bilingualism, and language acquisition.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession.

The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.