Bachelor of Creative Industries in Public Relations

at Western Sydney University - Parramatta South Campus Australia

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

History and Political Thought

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units which introduce the student to the modern (since 1500) history of humanity. Although Europe is very prominent in the Major, the student will be invited to compare its history to the histories of Asia, Africa and the Americas.

The Major culminates in a capstone unit in students’ final semester discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought and includes thematic units which range widely over time and place.

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Sport, Event and Tourism

This major brings together sport, event and tourism management subjects to provide students with the knowledge and skills required to organise and manage sport and recreation events. Students will also learn about the social and cultural significance of sport, tourism and sporting events, and their unique role in the visitor economy.

Western’s Bachelor of Psychological and Social Sciences is the foundation for anyone wishing to go on to further study to become a psychologist. If you are curious by nature, inquisitive about life and how we, as a society live and interact, this degree will expand your knowledge through theory, research and practical application.

This degree combines a broadly based, interdisciplinary social sciences three-year program with an undergraduate accredited sequence in Psychology.

You will gain a deep understanding of the complex and culturally diverse world we live in and emerge with a thorough understanding of how Psychology uses scientific techniques and methods to understand human cognition, affect and behaviour.

When you graduate, you will have the interdisciplinary and specialist skills and knowledge required for a range of careers available in areas of sociology, mental health, peace and development and counselling in both government and private sectors as well as the academic requirements to proceed to advanced study.

This double degree allows you to tailor your studies to your speci?c goals by combining your Bachelor of Social Science with our accredited Bachelor of Laws degree. The Bachelor of Social Science will expand your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. The social science degree is a broadly based, inter-disciplinary program that provides flexibility and choice within a range of social science subject offerings. The degree seeks to equip students with the interdisciplinary and specialist skills and knowledge that a new graduate would need on entering the workforce or on proceeding to advanced study.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

 Peace and Development Studies

The Peace and Development Studies major is concerned with methods for promoting peace, human rights and sustainability. It involves a critical analysis of inequalities of power and opportunity that lead to international and local conflict, social dislocation and environmental degradation.

Students will examine the structural causes of racist and gendered violence, environmental crises, forced migration, poverty, resource conflict, and inter-generational inequity. The inter-related network of solutions includes empowerment and self-determination, sustainable living, constructive development, peacemaking and peace building. These require understanding of the theories and method for identifying, measuring and resolving conflict and environmental degradation. The assumptions and failings of traditional development practice are critically assessed.

Students will engage social theory within an interdisciplinary and applied framework, at local, national and international levels. The major is comprised of three fields: 1) structural inequality, social justice & human rights; 2) development and sustainability; 3) peace and humanitarian responses/actions.

Mathematics plays a crucial role in almost every sector of the economy. From finance to engineering, teaching, medicine and politics – mathematics is essential to model, analyse and solve problems.

The essence of mathematics is the use of abstraction and logic to discover, describe and completely and unambiguously understand systems.

Develop your ability to discover, describe and analyse patterns with the Bachelor of Mathematics. You will learn from world-class academics with a research strength in mathematics, and have opportunities for industry engagement. With your logical mind and analytical skills, you’ll enter the job market as a highly sought-after graduate.

Our degree also gives you the option of completing majors in Financial Mathematics, Data Science, or Computational Mathematics, or you can use the degree as a pathway to secondary teaching.

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist subjects provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport.

Graduates can plan a career in media, public relations, journalism or advertising companies with skills adaptable to many environments.

This combined degree ensures that your future work appeals to the right target audience.

The Bachelor of Communication component covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines.

The Creative Industries degree partners with creative industries to provide an interdisciplinary, experiential degree that combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

 Enterprise Innovation

The Enterprise Innovation major equips you with the expert skills to create a career as a management specialist.

You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making.

The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Japanese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

Get ready for a journey of discovery when you study Science at Western. Develop the skills you need to investigate a wide range of scientific disciplines from astronomy to zoology. Help create a sustainable future in all businesses and industries.

Pick which subjects suit your career goals. Open up to a world of unlimited opportunities in astrophysics, conservation biology, drug design and pharmaceuticals, environmental health, food formulation, forensics, biomedical and biophysical research, hospital or pathology labs,  plant science and horticulture, and wildlife management. 

Animal Science

Interactions between people and animals are increasing due to our reliance on animals for companionship and food production. This major will enable you to develop a deep understanding of these issues, through studies of animal behaviour, animal health and welfare, animal nutrition, animal production, animal reproduction, and human-animal interactions. You will have access to diverse on-campus animal facilities including reptiles, native mammals, sheep, cattle and deer and off-campus organisations such as wildlife parks, zoos and farms.

A variety of exciting career paths are available to graduates of this program, including international opportunities in the many fields of animal science. Graduates of this degree can look forward to career opportunities as an animal welfare officer, life scientist, quarantine officer, animal journalist or can progress into pursuing a research career, teaching career or working in government and related industries.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two. This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally. Graduates with a heritage and tourism major can contemplate careers within a diverse range of government, non-government organization and businesses that require understanding, insight and skills related to heritage and tourism.