Bachelor of Business Economics

at Brock University Canada

The Department of Communication, Popular Culture and Film offers four separate programs of study in Business Communication, Media and Communication Studies, Film Studies, and Popular Culture. A four-year program leading to the Bachelor of Arts (BA) Honours degree, a 4 Year BA with Major, and a three-year program leading to the BA Pass degree is offered in all four programs. Majors in the Department may complete a Concentration in Digital Culture. Minor programs are available in Digital Culture, Film Studies, Media Studies and Popular Culture for majors in other Departments/Centres as well as a Certificate in Film Studies. In addition, the Department is involved in programs with community colleges which offer students the opportunity to earn a BA Honours Communication Studies, BA Honours Popular Culture or a BA with Major Film Studies degree and a college diploma or certificate.

Communication Studies
Business Communication
Students in Business Communication must attain a minimum 65 percent major average to continue in the program. Business Communication is an interdisciplinary program combining the study of communication with a study of some aspects of business. The program aims to equip the student with a sound theoretical basis for analysing and practicing communication within the business environment.

Media and Communication Studies
Media and Communication Studies is an interdisciplinary program that focuses on the impact of media and communication in the creation of meaning, identity and social change, emphasizing the study of media content, audiences and institutions in their political, economic, and social contexts in Canada and elsewhere.

Film Studies
Film Studies is a sequence of critical and historical courses that examine a variety of approaches to film. The courses explore the nature of film language and develop an analytical perspective on film as both an art and a medium. Other courses explore issues and theories in popular culture. Students may have opportunities to engage in media production in selected upper year courses.

Our Bachelor of Business Administration (BBA) program combines professionally oriented business courses with studies in social sciences, humanities, and mathematics and science.

A combination of case studies, experiential learning, small classroom lectures, group projects and independent work will help you develop key business skills, including oral and written communication skills; ethical, analytical and problem-solving skills; and critical reasoning skills. These skills are in high demand from employers.

You may tailor your degree to meet your personal goals. In your first two years, you’ll receive a solid foundation in the functional areas of business along with knowledge of the Canadian and global business environment through a core set of courses. In your final two years, you’ll prepare to meet your professional goals by having the option to focus on one of 10 different areas of concentration:

• Accounting
• Entrepreneurship
• Finance
• General Management
• Human Resource Management
• Information Systems
• International Business
• Marketing
• Operations Management
• Public Administration

Our Business Administration Co-op students complete work terms with major companies in Canada and abroad. You’ll enrich your academic studies by applying the concepts you have learned in class to your work experience. You may sample a variety of work placements to develop a greater awareness of your future career path and interests.

We’ll prepare you for a career in Information Technology (IT), an industry that is transforming our world and workplaces. You’ll study data structures, operating systems, database systems, industry-standard programming languages, software engineering and user interfaces.

You can take specialized courses in object orientation, computer graphics, intelligent systems, computer networks, advanced Internet, neural networks, computer music (digital music), parallel computing and compiler construction.

The honors program offers two concentrations:

• Software Engineering focuses on programming and systems analysis for application development.
• Intelligent Systems focuses on making computers solve problems that normally require human intelligence to solve.

We’ve teamed up with the School of Applied Computing and Engineering Sciences at Sheridan College to develop a program where you may complete your Brock degree and a three-year diploma in Telecommunications Technology from Sheridan College in just 4.5 years.

The program caters to the demand for professionals with a solid foundation in software development, as well as practical technical skills in system security, telecommunications, network analysis and administration.

You’ll spend three terms at Brock studying the foundations of computer science, followed by three terms at Sheridan College studying network communications in a hands-on environment. The final two terms alternate between Brock and Sheridan.

A Goodman MBA will provide you with the academic knowledge, real world experience and the confidence to use your skills to make a difference.

You’ll be adaptive and relevant, ready for any challenge your future holds. We offer you the flexibility to specialize in your area of interest and include the foundational courses that make an MBA graduate a true success.

Your success as an MBA grad is rooted in our focus on a strong integrative and practical approach to management, and a desire for you to succeed as an individual and as part of our community. Our diverse program is composed of classmates from around the world and across Canada. This diversity of ages, academic backgrounds and professions, combined with small class sizes, encourages a collaborative, not competitive environment.

Specializations:- Accounting (CPA accredited), Business Analytics, Finance, Human Resource Management, Marketing, Operations Management, or complete a general MBA.

This degree prepares you for an exciting career in computer technology by tackling computing from the hardware perspective.

If you like math and physics, love to think and have an urge to take apart your computer to figure out how it works, this cutting-edge program is right for you. The program emphasizes practical aspects of computing and the use of computer-based and other solid-state electronic devices in control, manufacturing and research.

The Certificate in Drama in Education and Applied Theatre would be of particular interest to social workers, drama therapists, psycho-therapists, prison counsellors, people who train volunteers, personnel managers, union organizers and market consultants who wish to add to existing qualifications or to acquire courses which might later be applied to a degree. Studies include the development of skills, such as assessing and evaluating what is perceived, generating ideas, making connections, predicting outcomes, empathizing, abstracting the core from the periphery, questioning, accommodating and compromising and self-presentation. 

Sociology as a discipline challenges everyday assumptions about the world in which we live. Sociologists turn ‘common sense’ ideas on their head through critical examination of social institutions, relationships and conditions shaping the world and the experiences of individuals.

Sociology students are encouraged to develop and employ their sociological imagination to examine the complex social world, relationships and the human condition.

Three-degree streams are available, as single majors or combined majors between Sociology and other disciplines. A collaborative program is also offered, where students may earn both a degree and a diploma.

We’ll provide you with a comprehensive education encompassing sensory science, biochemistry, biotechnology, chemistry, microbiology, genetics, molecular biology, plant physiology and cell biology.

Your education will be enhanced by an opportunity to apply what you learn in the lecture hall with hands-on winemaking labs and viticulture field-work. Extracurricular lectures and events organized by Brock’s internationally renowned Cool Climate Oenology and Viticulture Institute (brocku.ca/ccovi) connect you with leading researchers in the field.

Students wishing to pursue a pattern of studies that does not coincide with either a single major or a combined major program may choose either a Bachelor of Arts (Pass) Degree in General Studies or Bachelor of Science (Honours or Pass) Degree in General Studies.