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Bachelor of Arts in Advertising and Public Relations

Bachelor of Arts in Advertising and Public Relations

at Bennett University India

Overview

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Advertising and Public Relations will expose students to innovation and creativity to harness emerging trends in the industry and create sharp strategies and insightful communication campaigns. The courses covered under this major include Basics of Advertising, Advertising Strategy, Media Planning and Buying, Brand Management, Public Relations & Corporate Communication, Digital Marketing and Native Advertising, Social Media Marketing, Integrated Marketing Communication.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Bennett University

Location

Bachelor of Arts in Advertising and Public Relations Assistant Fee

$470000

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Arts in Advertising and Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent.
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Advertising and Public Relations will expose students to innovation and creativity to harness emerging trends in the industry and create sharp strategies and insightful communication campaigns. The courses covered under this major include Basics of Advertising, Advertising Strategy, Media Planning and Buying, Brand Management, Public Relations & Corporate Communication, Digital Marketing and Native Advertising, Social Media Marketing, Integrated Marketing Communication.

Other Courses by Bennett University,India

PGD Film, Television and Web Series offered by Times School of Media is a one-year postgraduate course for the post-Netflix generation of producers, screenwriters, directors, camera people, editors, production designers, film distributors and artist managers. Designed by professionals from Junglee Pictures, this new program aims to deliver employable and smart thinking professionals aware of the knowledge and skills of curating content for big and small screens.

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The 5 years BBA LLB (Hons) program at the School of Law prepare students for demanding corporate and legal roles. Covering major domains of business education and key law courses, students are trained to work at the crucial interface of business and law in India and abroad. 

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The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.This specialization aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to formulate an entrepreneurial venture. Further, it lends the strength to turn their creative ideas into new companies. Some of the subjects under this specialization are Global Entrepreneurship, Family Businesses Essentials, Entrepreneurial Marketing & Finance, Venture Creation Strategy and Simulation.

36 month

Duration

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Tuition

The vision of Bennett University’s MBA Program is to bring in qualitative as well as skill-based education with a global focus that ensures our students take confident first steps in understanding the basics of management, leadership, and critical thinking. MBA programs offer specializations in Business Analytics, Finance, Marketing, and Media Management.

24 month

Duration

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Tuition

Computer Science & IT

Master of Computer Application

Masters of Computer Applications is a postgraduate professional programme to help build a shining career in software and application development.

24 month

Duration

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Tuition

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.As the Full-Stack developers can work in back-end as well as front-end of a process, they are in high demand by the companies and these demands are increasing day by day.

36 month

Duration

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Tuition

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.BBA Finance is the specialization in Finance providing an in-depth understanding of finance, accounting, and advanced concepts required to solve complex financial challenges. Some of the courses covered under this specialization are Financial Markets, Financial Modeling and Analytics, Security Analysis & Portfolio Management, Financial Services and Insurance, to name a few.

36 month

Duration

$ 250000

Tuition

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in English Literature helps students understand different historical backgrounds and cultural contexts. It sharpens the interpreting skills and ethical choices. Courses under this major include Introduction to English Literature and Criticism, Renaissance, Romantic, Victorian Literature, Modern English Literature and Beyond, Indian Writing in English, Short Story and Novella, Modern European Drama, Postcolonial Literature, and American Literature.

36 month

Duration

$ 470000

Tuition

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.This includes a Dissertation and Managerial Effectiveness Workshop.

36 month

Duration

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Tuition

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization will provide an overview of the current status and global markets of various green bio-products. The course will cover fundamentals and advanced knowledge of commercially successful green products ranging from enzymes and biocatalysts, biofuels, biobased platform chemicals, among others. The subjects covered in this specialization are Enzyme Technology, Green Chemicals & Sustainable Products, and Biofuels & Biorefinery.

48 month

Duration

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Tuition

View All Courses by Bennett University, India

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