Bachelor of Arts in Marketing

at Bennett University India

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.As the Full-Stack developers can work in back-end as well as front-end of a process, they are in high demand by the companies and these demands are increasing day by day.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Political Science major will provide students with a comprehensive and in-depth understanding of world politics and international relationships. The subjects covered in the Major include Political Science, Indian Political Thought, Western Political Thought, India’s Foreign Policy, Forms of Government and Ideologies, Political Parties, and changing political landscape, to name a few.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack. 

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in English Literature helps students understand different historical backgrounds and cultural contexts. It sharpens the interpreting skills and ethical choices. Courses under this major include Introduction to English Literature and Criticism, Renaissance, Romantic, Victorian Literature, Modern English Literature and Beyond, Indian Writing in English, Short Story and Novella, Modern European Drama, Postcolonial Literature, and American Literature.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Finance Major provides an in-depth understanding of finance and accounting and an understanding of advanced concepts required to solve complex financial challenges. Courses range from Basic Financial Accounting, Corporate Finance, Business Mathematics, Fundamentals of Financial Management, Financial Reporting and Analysis, Business Law, Investment Analysis and Portfolio Management, International Finance.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.In this integrated world, a BBA degree with a specialization in International Business is best suited for a candidate who wants to pursue higher studies/career abroad. The courses prepare future managers to understand the management of the business in an international context. The course list for this specialization includes International Business Environment, Emerging Markets in International Business, EXIM Procedures and Documentation, Cross-Cultural Management, International Finance, among others.

The two-year programme features intensive, project-driven classroom training in the first year; and full-time, paid, On-the-Job Training with leading BFSI companies in the second year. The industry-integrated curriculum focusses on experiential learning with OJT preparation from day one.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.There is an increasing trend of integration of AG (Augmented Reality) and VR (Virtual Reality) in the gaming market. Courses on VR Gaming, VR and 360 Video Production, 3D Interaction Design in Virtual Reality, Game Mechanics, etc., are offered as part of Specialized Electives. Apple Mac Lab, Nao Robot V6, and other head-mounted devices are available for doing projects.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization is designed to cater to the expanding market of Global Nanomedicine, Biosensors, and wearable technology. The subjects covered will be Principles & Concepts of Nanomedicine, Introduction to Biosensors and Bioelectronics, and Digital Healthcare, Theranostics, and Lab-on-a-chip.