Bachelor of Arts in Marketing

at Bennett University India

The 1-year PGD in Intellectual Property Rights (IPR) offered at the School of Law is designed to introduce the legal aspects and socio-economic dimensions of IP. The curriculum covers the varied aspects of IP law including patent, copyright, design, trademark, and geographical indications. The course curriculum and course content approved by the Board of Studies which includes top academics and industry experts.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Political Science major will provide students with a comprehensive and in-depth understanding of world politics and international relationships. The subjects covered in the Major include Political Science, Indian Political Thought, Western Political Thought, India’s Foreign Policy, Forms of Government and Ideologies, Political Parties, and changing political landscape, to name a few.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.There is an increasing trend of integration of AG (Augmented Reality) and VR (Virtual Reality) in the gaming market. Courses on VR Gaming, VR and 360 Video Production, 3D Interaction Design in Virtual Reality, Game Mechanics, etc., are offered as part of Specialized Electives. Apple Mac Lab, Nao Robot V6, and other head-mounted devices are available for doing projects.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Psychology Major provides students an opportunity to get an in-depth study of human behaviour and experiences. The courses in Psychology major include Introduction to Psychology, Major Theories in Psychology, Cognitive Psychology, Organizational Psychology, Biological Psychology, Change Psychology and Counselling, Psychology of Good and Evil, Psychology of Ageing.

MTech AI is a 2-year postgraduate course which is divided into four semesters. This course aims to equip students with the science and engineering of making computer machines able to perform tasks which usually require human intelligence. 

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.BBA in Human Resource Management is a specialization which focuses on helping students understand the recruitment process, managing people, and providing direction and guidance to the workforce. The course list for this specialization includes HR Tools and Techniques, Industrial Relations and Labour Laws, Leadership and Change Management, Recruitment and Selection, and Organizational Development.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization will provide an overview of the current status and global markets of various green bio-products. The course will cover fundamentals and advanced knowledge of commercially successful green products ranging from enzymes and biocatalysts, biofuels, biobased platform chemicals, among others. The subjects covered in this specialization are Enzyme Technology, Green Chemicals & Sustainable Products, and Biofuels & Biorefinery.

Masters of Computer Applications is a postgraduate professional programme to help build a shining career in software and application development.Data Science is an interdisciplinary degree program which revolves around the major disciplines of Calculus, Descriptive Statistics and C-Programming in order to understand different phenomena with respect to a big set of real world data.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.With increased dependency on online transactions and other social activities, the demand for a robust Cyber Security framework is at its peak. At Bennett University, the CEOs and CXOs of the Data Security Council of India (DSCI), QoS Technologies, IBM, and other researchers have contributed to the curriculum design of this specialization. Some of the courses in this specialization are Cyber Security with Blockchain, Malware Analysis for Mobile Devices, Security and Privacy for Big Data Analytics, Penetration Testing, and Ethical Hacking, among others. 

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.