Bachelor of Arts in Marketing

at Bennett University India

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.With the latest advances in drug discovery and protein engineering technologies, this specialization will enable the students to understand desirable functional characteristics of proteins of interest and maintaining or enhancing product safety and efficacy. The specialization will focus on drug discovery tools, methods used for identifying and designing a new drug, and the regulatory responsibilities for drug discovery.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a specialization in Marketing, students can acquire the strength, skills, and confidence to tackle the real world of business challenges and market changes. Courses range from Basic Marketing Management, Consumer Behaviour, Product and Brand Management, Sales and Distribution, Digital Marketing and Native Advertising, Basic Research Methodology, Advertising Strategy, Services Marketing.

PGD Film, Television and Web Series offered by Times School of Media is a one-year postgraduate course for the post-Netflix generation of producers, screenwriters, directors, camera people, editors, production designers, film distributors and artist managers. Designed by professionals from Junglee Pictures, this new program aims to deliver employable and smart thinking professionals aware of the knowledge and skills of curating content for big and small screens.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack. Every company or industry that has IT usage will need experts in the field of Cloud technology and Cyber Security because where there are huge amounts of data there is always the risk of security of the data.Data is the true treasure of any company or industry at every instance and hence data security is critical.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Psychology Major provides students an opportunity to get an in-depth study of human behaviour and experiences. The courses in Psychology major include Introduction to Psychology, Major Theories in Psychology, Cognitive Psychology, Organizational Psychology, Biological Psychology, Change Psychology and Counselling, Psychology of Good and Evil, Psychology of Ageing.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.This includes a Dissertation and Managerial Effectiveness Workshop.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.From Smart City to Automation Industry to BFSI or Fintech, Data Scientists play a crucial role in driving it. Bennett University has engaged the CEOs and CXOs of Microsoft, Google, TCS, and other researchers to develop the curriculum design of this specialization. Courses on Structural Equation Modelling, Mobile & IoT Analytics, Data Visualization, Big Data Analytics, and Business Intelligence, Satellite Data Analytics are offered as a part of Specialized Electives.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in English Literature helps students understand different historical backgrounds and cultural contexts. It sharpens the interpreting skills and ethical choices. Courses under this major include Introduction to English Literature and Criticism, Renaissance, Romantic, Victorian Literature, Modern English Literature and Beyond, Indian Writing in English, Short Story and Novella, Modern European Drama, Postcolonial Literature, and American Literature.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization will provide an overview of the current status and global markets of various green bio-products. The course will cover fundamentals and advanced knowledge of commercially successful green products ranging from enzymes and biocatalysts, biofuels, biobased platform chemicals, among others. The subjects covered in this specialization are Enzyme Technology, Green Chemicals & Sustainable Products, and Biofuels & Biorefinery.

Data Science is an interdisciplinary degree program which revolves around the major disciplines of Calculus, Descriptive Statistics and C-Programming in order to understand different phenomena with respect to a big set of real world data.