Bachelor of Arts in Marketing

at Bennett University India

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.For companies everywhere, Cloud has become an ideal solution for technology needs. This technology is in high demand with its ability to scale, on-demand solutions, and flexible pricing. Cloud Computing technology uses Virtualization to use cloud resources efficiently. The specialized electives and certification options available under Cloud Computing are Cloud Services Development and Operations, Git and GitHub for Version Control, AWS Cloud Support Associate, Developing Solutions for Microsoft Azure, Google Associate Cloud Engineer, and many more.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.Curriculum prepared under the guidance of Junglee Pictures; highly practical with students spending 60% time making films, TV serials and Web episodes.Faculty drawn in from the industry and academia with plenty of film making experience; to be backed by guest lectures by leading Bollywood Film stars, Directors, script writers, cinematographers etc to interact with students as part of the programme. Junglee Pictures and MX team to interact regularly with students.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.There is an increasing trend of integration of AG (Augmented Reality) and VR (Virtual Reality) in the gaming market. Courses on VR Gaming, VR and 360 Video Production, 3D Interaction Design in Virtual Reality, Game Mechanics, etc., are offered as part of Specialized Electives. Apple Mac Lab, Nao Robot V6, and other head-mounted devices are available for doing projects.

The vision of Bennett University’s MBA Program is to bring in qualitative as well as skill-based education with a global focus that ensures our students take confident first steps in understanding the basics of management, leadership, and critical thinking. MBA programs offer specializations in Business Analytics, Finance, Marketing, and Media Management.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack. AI is the present and future of the computer application. Day-by-day AI is creating new relations between man and machines. It is such a technology which is not only limited to the computer application industries, but it also plays a significant role in the sectors which are directly related to the regular needs like healthcare, automobile, banking and even finance sector. It is applicable to any industry, and it never fails to deliver amazing results.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a Computer Application Major, students can understand the rapidly changing nature of technology and be prepared to face the challenges of the increasingly globalised world. The emphasis is on providing students with a solid foundation in computing, business operations, and mathematics pertinent to information technology. Courses range from Artificial Intelligence, Information Management System: Structure and Development, System and Software Development Life Cycle, Internet of Things, Solving Problems with Design Thinking and Innovation, Cloud Computing Foundations, Data Structures: Concepts and Practice, Web Technologies.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a specialization in Marketing, students can acquire the strength, skills, and confidence to tackle the real world of business challenges and market changes. Courses range from Basic Marketing Management, Consumer Behaviour, Product and Brand Management, Sales and Distribution, Digital Marketing and Native Advertising, Basic Research Methodology, Advertising Strategy, Services Marketing.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization is designed to cater to the expanding market of Global Nanomedicine, Biosensors, and wearable technology. The subjects covered will be Principles & Concepts of Nanomedicine, Introduction to Biosensors and Bioelectronics, and Digital Healthcare, Theranostics, and Lab-on-a-chip.

The 1 year PGD in Cyber Law offered at the School of Law aims to introduce students to cyber laws along with their social dimensions, human rights, and technical nuances.? The curriculum covers the varied aspects of cyber law including those related to IT, cybercrimes, intellectual property disputes, etc.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in English Literature helps students understand different historical backgrounds and cultural contexts. It sharpens the interpreting skills and ethical choices. Courses under this major include Introduction to English Literature and Criticism, Renaissance, Romantic, Victorian Literature, Modern English Literature and Beyond, Indian Writing in English, Short Story and Novella, Modern European Drama, Postcolonial Literature, and American Literature.