Bachelor of Business Administration with Specialization in Marketing

at Bennett University India

The 1-year PGD in Advertising & Marketing is curated on consultation with top marketing managers of the Times Group. The program is delivery involves elements such as case studies, presentations, business immersion, market visits, workshops, group projects, onsite exposure, industry interaction, globally competitive curriculum, high-pressure business scenarios and simulations, and live projects.

The 5 years BA LLB (Hons) program at the School of Law covers the subjects of humanities and law. This program is best suited for students with an inclination towards Social Sciences, Judiciary, UPSC, and other such competitive exams. 

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.As the Full-Stack developers can work in back-end as well as front-end of a process, they are in high demand by the companies and these demands are increasing day by day.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.This specialization helps students understand the software-based tools that entirely or partially automate repetitive, manual rule-based human tasks within the B.Tech course. CEOs and CXOs of Automation Anywhere, UIPath, Lenovo, SenRa, and TerraDrone have contributed to designing this specialization's curriculum.

Masters of Computer Applications is a postgraduate professional programme to help build a shining career in software and application development.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.From Smart City to Automation Industry to BFSI or Fintech, Data Scientists play a crucial role in driving it. Bennett University has engaged the CEOs and CXOs of Microsoft, Google, TCS, and other researchers to develop the curriculum design of this specialization. Courses on Structural Equation Modelling, Mobile & IoT Analytics, Data Visualization, Big Data Analytics, and Business Intelligence, Satellite Data Analytics are offered as a part of Specialized Electives.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization will provide an overview of the current status and global markets of various green bio-products. The course will cover fundamentals and advanced knowledge of commercially successful green products ranging from enzymes and biocatalysts, biofuels, biobased platform chemicals, among others. The subjects covered in this specialization are Enzyme Technology, Green Chemicals & Sustainable Products, and Biofuels & Biorefinery.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Psychology Major provides students an opportunity to get an in-depth study of human behaviour and experiences. The courses in Psychology major include Introduction to Psychology, Major Theories in Psychology, Cognitive Psychology, Organizational Psychology, Biological Psychology, Change Psychology and Counselling, Psychology of Good and Evil, Psychology of Ageing.

The 1-year PGD in Labour Law offered at the School of Law focuses on creating an empowered workforce and smart employers. The curriculum covers the varied aspects of Labour Law including standing orders, principal laws, contemporary reforms, etc.