Bachelor of Business Administration with Specialization in Marketing

at Bennett University India

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.For companies everywhere, Cloud has become an ideal solution for technology needs. This technology is in high demand with its ability to scale, on-demand solutions, and flexible pricing. Cloud Computing technology uses Virtualization to use cloud resources efficiently. The specialized electives and certification options available under Cloud Computing are Cloud Services Development and Operations, Git and GitHub for Version Control, AWS Cloud Support Associate, Developing Solutions for Microsoft Azure, Google Associate Cloud Engineer, and many more.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.Curriculum prepared under the guidance of Junglee Pictures; highly practical with students spending 60% time making films, TV serials and Web episodes.Faculty drawn in from the industry and academia with plenty of film making experience; to be backed by guest lectures by leading Bollywood Film stars, Directors, script writers, cinematographers etc to interact with students as part of the programme. Junglee Pictures and MX team to interact regularly with students.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack. Industry needs lot of people who can decipher the humongous data which is increasing exponentially.This is the ongoing revolution in the technology and needs some brightest minds to handle the large amount of data.Every company or industry that deals with Data now or in the future will always need the experts in Data Science to blend their data to give the critical insights that would define and redefine the businesses.

The 1-year PGD in Intellectual Property Rights (IPR) offered at the School of Law is designed to introduce the legal aspects and socio-economic dimensions of IP. The curriculum covers the varied aspects of IP law including patent, copyright, design, trademark, and geographical indications. The course curriculum and course content approved by the Board of Studies which includes top academics and industry experts.

BTech Electronics & Communication Engineering provides basic and advanced knowledge in electronics and allied areas such as; artificial intelligence, communication engineering, machine learning, microwave engineering, and VLSI design. The flexible course curriculum offers various advanced and industry-related elective subjects. Industrial and academic internships are integrated as part of the curriculum to help ECE graduates become industry-ready.

The 1-year PGD in Labour Law offered at the School of Law focuses on creating an empowered workforce and smart employers. The curriculum covers the varied aspects of Labour Law including standing orders, principal laws, contemporary reforms, etc.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.In this integrated world, a BBA degree with a specialization in International Business is best suited for a candidate who wants to pursue higher studies/career abroad. The courses prepare future managers to understand the management of the business in an international context. The course list for this specialization includes International Business Environment, Emerging Markets in International Business, EXIM Procedures and Documentation, Cross-Cultural Management, International Finance, among others.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Political Science major will provide students with a comprehensive and in-depth understanding of world politics and international relationships. The subjects covered in the Major include Political Science, Indian Political Thought, Western Political Thought, India’s Foreign Policy, Forms of Government and Ideologies, Political Parties, and changing political landscape, to name a few.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.This specialization aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to formulate an entrepreneurial venture. Further, it lends the strength to turn their creative ideas into new companies. Some of the subjects under this specialization are Global Entrepreneurship, Family Businesses Essentials, Entrepreneurial Marketing & Finance, Venture Creation Strategy and Simulation.

The vision of Bennett University’s MBA Program is to bring in qualitative as well as skill-based education with a global focus that ensures our students take confident first steps in understanding the basics of management, leadership, and critical thinking. MBA programs offer specializations in Business Analytics, Finance, Marketing, and Media Management.