Bachelor of Business Administration with Specialization in Marketing

at Bennett University India

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Finance Major provides an in-depth understanding of finance and accounting and an understanding of advanced concepts required to solve complex financial challenges. Courses range from Basic Financial Accounting, Corporate Finance, Business Mathematics, Fundamentals of Financial Management, Financial Reporting and Analysis, Business Law, Investment Analysis and Portfolio Management, International Finance.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.BBA in Human Resource Management is a specialization which focuses on helping students understand the recruitment process, managing people, and providing direction and guidance to the workforce. The course list for this specialization includes HR Tools and Techniques, Industrial Relations and Labour Laws, Leadership and Change Management, Recruitment and Selection, and Organizational Development.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.There is an increasing trend of integration of AG (Augmented Reality) and VR (Virtual Reality) in the gaming market. Courses on VR Gaming, VR and 360 Video Production, 3D Interaction Design in Virtual Reality, Game Mechanics, etc., are offered as part of Specialized Electives. Apple Mac Lab, Nao Robot V6, and other head-mounted devices are available for doing projects.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.As the Full-Stack developers can work in back-end as well as front-end of a process, they are in high demand by the companies and these demands are increasing day by day.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization is designed to cater to the expanding market of Global Nanomedicine, Biosensors, and wearable technology. The subjects covered will be Principles & Concepts of Nanomedicine, Introduction to Biosensors and Bioelectronics, and Digital Healthcare, Theranostics, and Lab-on-a-chip.

The 1-year PGD in Advertising & Marketing is curated on consultation with top marketing managers of the Times Group. The program is delivery involves elements such as case studies, presentations, business immersion, market visits, workshops, group projects, onsite exposure, industry interaction, globally competitive curriculum, high-pressure business scenarios and simulations, and live projects.

The 1 year PGD in Cyber Law offered at the School of Law aims to introduce students to cyber laws along with their social dimensions, human rights, and technical nuances.? The curriculum covers the varied aspects of cyber law including those related to IT, cybercrimes, intellectual property disputes, etc.

The vision of Bennett University’s MBA Program is to bring in qualitative as well as skill-based education with a global focus that ensures our students take confident first steps in understanding the basics of management, leadership, and critical thinking. MBA programs offer specializations in Business Analytics, Finance, Marketing, and Media Management.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Business Studies trains students with a broad framework for a career in global business. They will learn about basic business operations as well as leadership and management techniques. Courses range from, Principles of Management, Basic Research Methodology, Introduction to Operations Management, Organisational Behaviour, Indian Business Environment, Business Law, Strategic Management, Business Ethics, and Corporate Governance.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in English Literature helps students understand different historical backgrounds and cultural contexts. It sharpens the interpreting skills and ethical choices. Courses under this major include Introduction to English Literature and Criticism, Renaissance, Romantic, Victorian Literature, Modern English Literature and Beyond, Indian Writing in English, Short Story and Novella, Modern European Drama, Postcolonial Literature, and American Literature.