Master of Business Administration - Marketing

at Jagran Lakecity University India

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

The BA Liberal Arts (English Literature) program at JLU provides the student an opportunity to assess her/his aptitude and be able to carry it through the three years of discovery and interchange. The objective of this course is to enable the students to understand the literatures belonging to various ages and to be able to analyze and interpret the same. During the course the students will read and write on Shakespeare, Romantic poetry, Victorian poetry and the novel. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. By doing an in depth study of the different authors and genres, the students will explore and enhance their horizons pertaining to language and literature. While studying the Literature course students are able to appreciate how ‘literary’ and ‘non-literary’ writing forms are related as rhetorical forms. While creating the enactments the students will become aware of the historical context related to various periods of English Literary history.

The undergraduate program in Psychology at JLU aims at imparting the knowledge of various domains of Psychology. The modules offered at undergraduate level invigorate and apprise the learners of theoretical constructs and practical applicability of the subject. It takes a multi-dimensional approach to ensure that the students have a deep understanding of the core fundamentals and thus enabling them to apply various psychological concepts.

The program aims to impart basic knowledge and skills in the important areas of Psychology especially, the foundations of psychology, physiological psychology, social psychology, abnormal psychology, organisational psychology, human resource management, psychology of health and wellbeing. It is expected to prepare students for enhancing their knowledge and skills of application and demonstration through advanced studies. The course will also equip the students with professionalism and competence through various practical components included in every semester. The course has a strong emphasis on developing analytical skills in the areas of psychology and counseling. It ensures implanting high professionalism and practical skills and efficiency in the students. It also builds a strong foundation to pursue higher courses in human psychology, counseling and psychotherapy.

The degree is suited to students who wish to pursue a career in which knowledge of law and legal system is of major importance.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

Considering the vastness of English studies today which is becoming multi-disciplinary both in text, authors and genres, the students will get an opportunity to read and write on Shakespeare, Romantic poetry, Victorian poetry and analyse the same in the light of literary theory and criticism. An in depth study of the different authors, will make the students explore and enhance and stretch their horizons pertaining to language and literature. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. This course aims the students to be able to understand the literatures belonging to different ages and to be able to analyze and interpret the same. The students will also be able to understand and appreciate literature as a reflection and reproduction of culture. In addition to this the course strives to enable students to comprehend movements like existentialism, surrealism, impressionism, imagism, Marxism, psychoanalysis, structuralism and post modernism. This Course provides students with an opportunity to assess their interests and be able to build a strong foundation for self literary works.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

B. Tech in Computer Science & Engineering (UX) is an undergraduate programme which aims to develop graduates that are not only well versed with computing approaches, tools, and technologies, but are also experienced with Design approaches and new Media technologies & uses. The program has a small set of core courses in CS and Design, and many electives which can be taken from CS as well as Design and Digital Media. This enables the students to build a program most suitable for them. The program will prepare students to work in the IT industry as well as digital media industry like gaming, animation, virtual/augmented reality, etc. The program will also allow students, who want to pursue higher studies, to take up higher studies in CS/IT or in Design.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate