Bachelor of Business Administration with Specialisation in Digital Marketing

at Quantum University India

The BBA program at Quantum School of Business aims at providing leadership skills in budding business managers and entrepreneurs. The BBA curriculum offers a comprehensive knowledge of Accounting, Marketing, Global Business, Finance, Human Resources, Information Systems, Organizational Behavior, Logistics and Insurance.

A BBA with a Marketing Specialization is aimed at the future professionals of the Marketing field. It deals with exposing the prospective customers of the products and services. Marketing professionals deal with products development or services of a business. Such graduates work with teams for ad campaigns or develop public relations. They use creative and useful incentives to increase sales.

The main areas of study are such as pricing theory, buyer behavior, import and export. The students are also exposed to liberal arts classes. Active marketing internship provides hands-on work experience. The program hones communications ability, presentation techniques and interpersonal skills.

Internet of Things (IOT) as the name suggests is an idea that inspired by the internet. The internet interconnects computers in a network that spans the world. The IOT is a network with its components as sensors and actuators integrated in physical objects. These objects range from home appliances like refrigerators and television sets to pacemakers and road side cameras. In other words any object that accommodates a microchip can be linked to the IOT. These objects are connected via wired or wireless technologies. Interestingly the IOT use the same Protocol that drives the Internet. The potential of the IOT is enormous. It also promises reduced energy consumption and waste of resources. This reflects in the better health of the Environment. Business, Industry and individuals will save enormous cost and time due to optimized efficiency and reduced losses.

Bachelor of Arts in Journalism and Mass Communication is meant to introduce students to the highly active and lively area of media and communication. Mass Communication today is a much broader domain encompassing radio, television, films, magazines, newspapers, advertising, branding, and internet.

If you get intrigued by the immense use and variety of medicines, this is the course for you. We at Quantum offer a highly informative curriculum which provides theoretical and practical knowledge of drugs, medicines and other chemicals.

An MBA grooms students for the rigors of a corporate career with an in-depth mentoring in economic policy, finance, entrepreneurship, general law and human resource management.

An MBA in International Business deals with conducting and planning business on an international level. The International Business course teaches students about the varied aspects of international business such as documentation, export and import, foreign trade practices, foreign exchange, foreign capital and international market. The course typically covers marketing, finance and human resource with an international focus. Thus it prepares learners for a global trade, management or general business career.

Aspirants of this course specialization should have a global outlook towards trade, a flair for international travel, openness to other cultures, adaptability and strong communication skills. The knowledge of foreign languages is a great advantage. The core body of knowledge that this specialization deals with are Export and Import Management, International Marketing, Foreign Exchange Management, International Finance and International Logistics.

Robotics is an engineering discipline, which concerns itself with the design, construction, operation and applications of robots. Robots are machines capable of executing tasks, which need superhuman strength, speed, precision and tenacity. Such tasks also include hazardous work. Robotics is a field of interdisciplinary study with its roots in Electrical and Mechanical engineering. It depends on diverse concepts of Computer Science and Electronics for enhancements in information processing, sensory feedback and control. Candidates especially interested in automation and programing of machines suit this course.

Electrical engineering is a discipline that studies application of electricity, electronics and electromagnetism. The prime filed of work deals with electricity generation and transmission. With the passage of time Electrical engineering has diversified into the fields of electronics, telecommunications and computer engineering. Electrical Engineering has acquired center stage as it promises to deliver the next generation electric vehicle technology which promises multiple benefits

The diploma aims to arm the students the basic understanding of electricity so that they can deal expertly work in electrical environment in industry. Emphasis is laid on foundation science courses and basics courses in Electrical & Electricity. The students also learn statistical power analysis to work in dedicated power engineering scenario. The students explore energy audit, energy quality and energy management.

Graphic design is a field of interdisciplinary exploration encompassing the study of divergent topics which includes visual arts, language, communications, aesthetics and computer technology. Graphic design extensively relies on language, icons, visual media and perspectives to convey aesthetic or creative content across media.

Graphic design is a field of human–computer interaction. This interaction is made possible via the user interface of the device. The user interface (UI) can be defined as the space where these interactions take place. The purpose of the UI IS to manage effective control of the machine. Moreover the machine provides simultaneous feeds back on the human activity. This real time feedback aids the human operators in decision-making.

UI is a broad concept which includes the interactive aspects of hand tools, machines, process controls and computer operating systems. Considerations in UI design aims to makes it intuitive (self-explanatory), enjoyable, efficient and user-friendly so that the machine is operated to produce desired results. This means that the desired output should be given with minimal input. Thus a good UI optimizes human activity. The creation of successful UI involve disciplines as psychology and ergonomics

Economics is essential to the growth of a nation. It is the economic policy, which determines the assets of a country. Thus economics has emerged as the preeminent field of knowledge in the modern era. The Master of Arts in Economics is specially designed to improve the student understanding of economic theory and its applications. The focus of this Program is on developing an in depth understanding of economic analytics facilitating decision making in the global economic perspective. It prepares the students into experts and professionals who can tackle practical economic challenges. The emphasis is on logical reasoning, critical thinking and data analysis. The program provides a solid learning platform to careers in industry, administration, education and numerous organizations.

Owing its genesis to idea of mechanized thought computers have evolved powerfully. The core work lies in employing the abstract mathematical structures into the design of algorithms and programs. Such algorithms form the life blood of advanced computing. The applications of the theoretical aspects are implemented by different programming languages and relevant software.

The basic qualities a budding computer science aspirant must have are a taste for the abstract mathematics, deciphering patterns, logical thought process and innovative thinking. The aspirant must have a knack for exploring the various applications of theoretical aspects of mathematics and scientific principles.