Bachelor of Business in Marketing

at Massey University - Auckland Campus New Zealand

Massey University’s Master of Business Studies combines study of advanced theory with research. It gives you the skills you need to progress your career, or continue to further study.

What will you learn?

• A master’s is a rigorous, challenging, rewarding and exciting qualification. Your study will focus on your chosen specialisation, in the context of other business disciplines. This reflects the reality of today’s business environment.
• You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. You will complete and present a comprehensive written report on an independent research topic.
• We have strong relationships with industry. We will help you draw on experience you may have to give your learning context and relevance to the real world.
• The Master of Business Studies will also develop your oral and written communication skills to the level expected of senior business leaders.

Massey’s BA (Business Psychology) draws on leading expertise from business and psychology to set you apart from the rest. The BA (Business Psychology) is taught in collaboration by psychology and business lecturers. It applies psychology to the world of business. It will develop your understanding of how people affect and are affected by, organisational culture, human resources, and management. Your understanding of human attitude and behavior will be a distinct advantage in your ability to drive business growth.

Specialise in Without Specialisation for your Postgraduate Diploma in Science and Technology at Massey
Massey University’s Postgraduate Diploma in Science and Technology gives you the opportunity to join the pathway to in-depth research at a master’s level. 

If you complete the qualification at a satisfactory level you may be able to proceed to the Master of Science. If so, credits you have gained through this qualification may be credited to the master’s qualification.

Finance and financial decision-making include determining what to invest in, how to pay or finance the investments and what to do with the money earned on those investments.

Develop your analytical skills and enhance your ability to extract value from data.

New data capture and processing tools require business managers who know how to convert data into information. Analytics is the key to extracting useful and interesting insights from data.

The Bachelor of Business (Business Analytics) will make you a data analytics professional, with the knowledge and skills to identify organisational data-related problems. You will practice with analytics tools and techniques to extract, transform, and analyse data to provide evidence-based solutions for competitive advantage. You will interpret big data and use it to build and test business models, and communicate with a wider audience.

Ethical practice is critical while dealing with sensitive data. The Bachelor of Business (Business Analytics) will broaden your ability to manage and critique contemporary issues in business analytics including ethics, data sovereignty and governance, privacy, acquisition and processing.

This qualification exploits the value of data to meet the needs of organisational decision making and meet strategic goals. It cultivates hands-on skills with different analytic tools to enhance data driven decision making.  

You’ll gain skills related to identifying data problems and understanding data analytics. You’ll help build systems for dynamic data driven decision making, and practice data ethics.

Gain in-depth specialist business skills that will help you move up the hierarchy in your career. Massey University’s Master of Business Studies combines study of advanced theory with research. It gives you the skills you need to progress your career, or continue to further study.

What will you learn?

• A master’s is a rigorous, challenging, rewarding and exciting program of study. Your study will focus on your chosen specialisation, in the context of other business disciplines. This reflects the reality of today’s business environment.
• You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. You will complete and present a comprehensive written report on an independent research topic.
• We utilise our relationships with industry and help you draw on experience you may have to give your learning context and relevance to the real world.
• The Master of Business Studies program will also develop your oral and written communication skills to the level expected of senior business leaders.

The Graduate Diploma in Business Studies endorsed in Personal Financial Planning provides university-level education in financial planning. This qualification satisfies the education requirements for becoming a CERTIFIED FINANCIAL PLANNER CM Professional with the professional body Financial Advice New Zealand (other non-educational requirements are required). The Graduate Diploma in Business Studies is useful if you wish to keep up with professional developments in your field. Or you may have found yourself working in a different field of business to that in which you hold a qualification.

Massey's Diploma in Communication will introduce you to a selection of disciplines in the communication field.

A Diploma in Communication can open up employment pathways in the many fields including:

• Public relations
• Communication management
• Arts administration
• Event management
• Relationship management
• Journalism
• Web content management
• Social media advising
• Brand management
• Advertising
• Marketing/communications executive
• Media planning/buying.

The Graduate Diploma in Facilities Management (FM) is aimed at professionals working in facilities management who hold a non-FM-related tertiary qualification. For example: engineering, commerce or science. It provides an educational route for FM professionals to progress into more senior leadership roles in the industry.

The structure and content of the qualification is designed to build on your existing knowledge of the operational maintenance and management of built facilities. It ranges across the many and varied core skills required by facilities managers. 

Learn how to develop the great-tasting food products of the future, incorporating exciting new nutritional health benefits.

The world looks to New Zealand as a trustworthy provider of safe, healthy food. As a food technologist you will learn how to contribute to economic growth through improvements in productivity and Research and Development (R&D). You will play a key role in the development of new products and processes for the food industry.

Developing and improving food products, nutrition, health and safety are a priority for food technologists. You will learn how to produce products that consumers desire.