Bachelor of Business in Marketing

at Massey University - Auckland Campus New Zealand

Develop your analytical skills and enhance your ability to extract value from data.

New data capture and processing tools require business managers who know how to convert data into information. Analytics is the key to extracting useful and interesting insights from data.

The Bachelor of Business (Business Analytics) will make you a data analytics professional, with the knowledge and skills to identify organisational data-related problems. You will practice with analytics tools and techniques to extract, transform, and analyse data to provide evidence-based solutions for competitive advantage. You will interpret big data and use it to build and test business models, and communicate with a wider audience.

Ethical practice is critical while dealing with sensitive data. The Bachelor of Business (Business Analytics) will broaden your ability to manage and critique contemporary issues in business analytics including ethics, data sovereignty and governance, privacy, acquisition and processing.

This qualification exploits the value of data to meet the needs of organisational decision making and meet strategic goals. It cultivates hands-on skills with different analytic tools to enhance data driven decision making.  

You’ll gain skills related to identifying data problems and understanding data analytics. You’ll help build systems for dynamic data driven decision making, and practice data ethics.

The Master of Quality Systems is unique in New Zealand. It is the only graduate-level tertiary academic qualification in quality management throughout New Zealand and Australia. It will give you a career advantage in seeking positions related to quality management.

What will you learn?
This program focuses on developing critical awareness of and expertise in the following areas:

• Quality management and its component aspects (inspection, quality control, assurance, and continual improvement).
• Contemporary quality thinking and methods including iso systems, statistical thinking, systems thinking, business excellence, lean, and six sigma improvement.
• The application of management theory to quality systems
• Ability to conduct self-directed research in an aspect of quality management theory or practice
• research methods
• Management of people undertaking quality projects and the people-related aspects of quality program implementation.

Topics you will study include quality systems design, lean management, six sigma statistical analysis, value chain management and quality improvement. You will learn how to undertake in-depth research, followed by your own in-depth research (thesis) on an area of interest to you.

Develop your abilities to think and reason, to express your thoughts clearly and concisely and to critically evaluate complex ideas. These skills will make you a highly employable graduate.

Philosophy isn’t just about abstract thinking. Massey’s BA (Philosophy) offers you the chance to learn highly applicable and useful skills. Studying philosophy develops your critical thinking skills: your ability to assess whether arguments are rationally compelling and to make your arguments compelling to others.

You will learn how to:

• Express your thoughts concisely and clearly
• How to engage constructively in debate
• How to deal with unusual and difficult ideas
• How to look at problems in new ways.

Become equipped with the concepts, theories, and facts you need to make sense of the world around you.

Politics is about contestations for power and how we make decisions in society – who gets what, when, and how – from the local community to the nation and internationally.

Politics is concerned with the conflict of ideas and values. It has to do with who governs. It’s also has to do with how and why decisions that affect all of us are made. That could vary from how much students should pay to study at university to whether the UN should sanction military interventions.

Pursue your passion for education. The Massey Bachelor of Arts (Education) delivers skills and strategies for learning, from the sociological to the philosophical. You’ll explore the developmental and cultural factors that influence approaches to learning. You’ll gain transferable skills that will serve you personally and professionally.

Massey's Diploma in Communication will introduce you to a selection of disciplines in the communication field.

A Diploma in Communication can open up employment pathways in the many fields including:

• Public relations
• Communication management
• Arts administration
• Event management
• Relationship management
• Journalism
• Web content management
• Social media advising
• Brand management
• Advertising
• Marketing/communications executive
• Media planning/buying.

Advance your analysis and problem-solving abilities within the flexible and critical framework of the Bachelor of Arts degree. A Bachelor of Arts (Mathematics) opens up a world of opportunities. From ranges from securing sensitive communications using cryptography, to calculating the geostationary orbit of a satellite. Maths is a product of human ingenuity that allows our modern world to exist. With a BA (Mathematics) you’ll learn appropriate analytic and numerical methods for problem-solving that can be applied in a range of contexts and industries.

The Exercise and Sport Science major is ideal for you if you have a passion for sport, exercise, and health. Learn how to optimise athletic performance and health through technology, nutrition, psychology, and exercise.

With the Exercise and Sport Science major, you’ll study the key sport and exercise subjects including:

• Biomechanics
• Exercise physiology
• Motor control
• Sport nutrition
• Sport psychology.

Complemented by a strong understanding of other biophysical sciences, you’ll gain an in-depth knowledge of factors that influence health and sports performance.
Our research-active staff will help you apply the latest knowledge to various sporting situations. You’ll gain an understanding of how to optimise athletic performance and health through technology, nutrition, psychology and exercise. Additionally, you’ll learn how training and performance are affected by different environments and the power of the mind.

Build on your undergraduate interests and develop your analysis and research skills. With a Postgraduate Diploma in Arts (Economics) at Massey, you’ll build on your undergraduate degree. You’ll further investigate topics in economics that have taken your interest.

On our economics program you’ll investigate:

• How businesses decide what to produce
• How many people to employ
• How people decide what to consume
• Big-picture world economics.

This program will help you in your own decision-making, and in better understanding developments in the economy and society in general. It offers ways of thinking about the world that let you make the best of what you have, and improve on it.

The Master of Engineering Studies (Electronics and Computer Engineering) combines taught and research courses at a postgraduate level.

If you are already working, or your research experience is limited, this qualification will give you the learning you need to take your career to the next level or pursue more in-depth postgraduate research.

It will help you become an excellent electronic and computer engineer. You’ll be multi-disciplinary, have excellent practical skills and be able to design, develop and manage both software and hardware projects. You will be capable of working in a team environment to solve problems, from the device level to networks, communication systems and embedded systems.