Bachelor of Business in Marketing

at Massey University - Manawatu Campus New Zealand

Massey’s Master of Agribusiness is an internationally recognised qualification. You will gain the research and professional skills required across the value chain from farm production to food marketing. Key skills you will learn include:

• Advanced knowledge of agribusiness and agri-food value chains
• Solving real world complex problems by application of appropriate methodologies
• Communicating clearly the results of investigations
• Working effectively in small teams and applying advanced knowledge of agribusiness to effective solutions to agribusiness issues in an ethical and culturally appropriate way.

If you are passionate about the natural world, a Diploma in Arts (Environmental Studies) is a good place to begin. You’ll explore people’s relationships with the environment through different disciplines. Environmental studies is concerned with human society in its physical setting. It examines the relationships between natural, social, and built environments.

Environmental studies is a broad topic that explores diverse and complex environmental issues from a range of perspectives - scientific, social, cultural, and economic.

Keen to become a professional accountant? This specialized degree will lead you to an accountancy career. You can become a member of one of the professional accounting organizations.

What will you learn?
The Bachelor of Accountancy will give you the skills needed to analyze accounting and business problems. You will gain a solid foundation in accounting and finance. You will also learn interpersonal and technical skills, knowledge, and critical thinking skills. These are essential for success in today’s business environment.

Your study has a solid foundation of compulsory courses, but it also provides some flexibility to choose courses for yourself.

The BAcc degree will give you an understanding of the legal and regulatory environments. You'll learn to identify and evaluate ethical dilemmas and provide logical ways to resolve them. You’ll learn how best to communicate and use financial information to support business decisions.

Sociology is about understanding and describing our local society and its global setting. Sociologists are interested in almost all aspects of the social world and in your Postgraduate Diploma in Arts (Sociology) you’ll consider questions such as:

• how is society structured?
• how is society changing?
• what divides or unites social groups?
• what causes the inequalities we see in society?
• how does power operate?

With a Massey Postgraduate Diploma in Arts (Sociology) you’ll ask challenging questions about how power structures function in the social world. You’ll study culture, ethnicity, class, inequality, gender, mass media, politics, environment, social change and individual and group interactions.

In the Bachelor of Arts (Geography) you’ll study how we interact with our cultural, social and physical environments. Geography is a diverse and dynamic subject. It covers issues such as

• Sustainability
• Urban development
• Globalisation
• People’s lived experiences of their environments.

Geographers like to get out into the field to study the world as it really is. They use a variety of tools, including geospatial mapping technologies.

Stage one of the BA Geography includes both human and physical geography.

• Human geography looks at how social processes affect space, place and landscape.
•  Physical geography looks at how natural landscapes take shape and change.

You will gain a solid foundation for understanding our world as the product of a combination of social and natural processes. More advanced courses expand on the themes established at stage one. You can specialise in human geography, or include more advanced geospatial and physical geography courses as well.

Massey's Diploma in Communication will introduce you to a selection of disciplines in the communication field.

A Diploma in Communication can open up employment pathways in the many fields including:

• Public relations
• Communication management
• Arts administration
• Event management
• Relationship management
• Journalism
• Web content management
• Social media advising
• Brand management
• Advertising
• Marketing/communications executive
• Media planning/buying.

The Graduate Diploma in Arts (Economics) will give you the equivalent of an undergraduate major in economics without completing a second bachelor’s degree. The Graduate Diploma in Arts (Economics) is a bridging tool for graduates in other subjects to get the equivalent of a major in economics. You can then apply for a postgraduate qualification in economics if you wish.

The Diploma in Business Studies is a flexible program that can be completed in one year full-time.

This unique degree is for those who love being creative, writing and the performing arts, but also want to discover how the media shape our identities and our world.

In this unique composite major, you’ll study courses in both media studies and expressive arts. You’ll blend theory with creative practice.

Expressive arts is unique in New Zealand and was created in response to student demand. You’ll get to study a combination of the three creative discipline areas of theatre, creative writing, or digital media production.

In the media studies part of your study, you will learn about the production, consumption and content of media and their social, cultural, political and economic implications.

You will learn how decisions are made on what is communicated, how media forms and industry structures shape those messages, and how this impacts our lives and understanding of the world.

Learn from, and research with, highly-skilled, researchers in horticulture. A Postgraduate Diploma in Science and Technology (Horticultural Science) is the stepping stone to a research-based qualification.

Massey University’s Postgraduate Diploma in Science and Technology (Horticultural Science) gives you the opportunity to join the pathway to in-depth research at a master's level. The qualification consists of 90 credits of taught courses and 30 credits of research.

The qualification gives you the opportunity to show your analytical thinking and high-level research capability.