Bachelor of Communication in Public Relations

at Massey University - Wellington Campus New Zealand

With a Massey Diploma in Arts, you can study what you enjoy and explore subject areas that spark your interest.

You can complete the Diploma in Arts with or without an endorsement in a subject area. Completing the diploma without endorsement lets you sample different subjects and build a qualification that reflects your own particular interests.

If you want to take an endorsement, you can choose from 25 subjects from the Bachelor of Arts degree and specialise in the one that sparks your passion.

Massey’s Diploma in Arts is extremely flexible and you can include courses from many disciplines, including some from outside the humanities and social sciences.

In Music Technology, you’ll work at the intersection of music, creativity, and technology. Study new interface and instrument development and electronics alongside audio engineering, recording and editing technologies, and live lighting and sound.

Master microphone techniques and sound design. Learn how to operate leading industry equipment, work with musicians to capture great recordings, and mixing and mastering techniques to produce professional-quality recordings.

You’ll also learn live light and sound skills, including how to operate small and large scale PAs, and design and program advanced lighting and projection rigs. We’ll teach you about all aspects of live, venue-based industry requirements.

The Postgraduate Diploma in Fine Arts gives you the opportunity for advanced study in contemporary art. It is the entry point into fine arts postgraduate study at Massey University.

The programme combines theoretical inquiry with studio-based practice. It focuses on identifying, exploring and developing research methods that are relevant to current art practices and enquiry.

When you study photography at Massey, you’ll be taught by award-winning photographers and designers. You’ll learn alongside other aspiring photographers in a challenging yet supportive environment.

Join the ranks of Massey photography graduates whose careers span the range from fine art to commercial, photojournalism to fashion photography.

Use state of the art digital suites and printers with technical support and explore alternative and historical wet-based photographic processes.

Discover how the media shape our identities and our world. Massey will help you create, critique, and connect with the media world, building skills to understand and make media for a wide range of professional communication roles.

Media studies is an exciting discipline that will prepare you for the challenges of an information-rich society.

Media studies is taught through an innovative qualification that blends theory with creative practice. It analyses the production, consumption and content of media and their social, cultural, political and economic implications.

You will learn how decisions are made on what is communicated, how media forms and industry structures shape those messages, and how this impacts our lives and understanding of the world.

Media studies will help you become a flexible and critical thinker and maker, equipped to be a digitally literate, politically-engaged citizen.

The Graduate Diploma in Screen Arts is an opportunity for people who have already completed a degree to add an additional subject area to their learning.

You’ll be studying with other students in courses at 200 level and above across the majors offered in the Bachelor of Screen Arts with Honours. These are:

• Animation
• Factual Production
• Film Production
• Game Development
• Immersive Media
• Media Technology
• Visual Effects

Working in a production focussed environment, you’ll respond to briefs that combine creative studio practice, storytelling, professional practice and portfolio development, using industry-standard production facilities, studios and labs.

The Bachelor of Design with Honours (Integrated Design), you’ll select courses from two or more of the other seven majors in the Bachelor of Design with Honours. You’ll push your study beyond traditional design boundaries.

Choose courses to form a unique programme of study, in consultation with the qualification leader. You can choose courses from the following disciplines:

• concept design
• fashion design
• industrial design
• photography
• spatial design
• textile design
• visual communication design (including graphic design, illustration, advertising and branding, interaction design and more).

The Diploma in Communication is designed to introduce you to a selection of disciplines in the communication field. It provides you with employment pathways in the fields, among others, of:

•     Public relations
•     Communication management
•     Arts administration
•     Event management
•     Relationship management
•     Journalism
•     Web content management
•     Social media advising
•     Brand management
•     Advertising
•     Marketing/communications executive
•     Media planning/buying.

Specialise in Game Development for your Bachelor of Screen Arts with Honours at Massey

Encompassing a broad range of disciplines, including game design, art, audio, coding, and production. Game development is a field that truly embraces interactive screen media.

You will develop skills in critical thinking, logic, design, 3D modelling and texturing, animation, and team-based production while building fun, engaging, and challenging worlds, experiences, and adventures.

You’ll be ideating, designing, and developing games. Using industry-standard software and real time engines and techniques, you'll will work through game design, art and aesthetics and programming to create unique and original experiences for desktop, console and mobile platforms.

Your study of public relations delivers knowledge and skills that are in increasing demand – public relations is one of the fastest-growing specialist areas of communication.

The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities. You’ll also learn strategic thinking, planning, writing, research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners:

• Organise events
• Write and edit media releases
• Write and edit online and print newsletters and publications
• Manage risk and crisis communications
• Develop strategic public relations plans, and
• Build relationships through digital media.