Bachelor of Management Studies (Honours) in Marketing

at The University of Waikato - Hamilton Campus New Zealand

International Languages and Cultures at Waikato offers four streams - Chinese, French, Japanese, and Spanish. With advanced language skills, you'll meet the world's need for multilingual and culturally sensitive speakers, enhancing your business and social skills and preparing you for success in a multicultural work environment.

Students also benefit from travelling abroad to study their language through immersive learning opportunities. Chinese students, for instance, travel to China to gain first-hand language skills and cultural understanding.

Waikato gives you the space to become versatile to deal with texts in a variety of media formats to meet communication and translation needs. The International Languages and Cultures program at Waikato is highly reputed and increases employability for those seeking job opportunities in other cultures and with different people groups.

Mechanical engineering uses mechanics and energy principles to design, research, develop and manufacture tools, engines, motors and other devices.

Our Mechanical Engineering program is strongly based on project-based learning.  It combines mechanical engineering, science and mathematics papers to give you a good understanding of engineering theory and practice.

You will study topics such as mechanics, kinematics, thermodynamics, materials science, structural analysis and electricity.  In your second and third years you can choose papers to focus on either a Mechatronics Stream or a Manufacturing and Energy Stream.

Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy.  To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.

By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste.  These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.

Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.

Language is a tool we all use instinctively, without necessarily understanding its precise structure. By studying Linguistics, you'll gain an inner working knowledge of language design and organisation. You'll learn about different sounds, words and clause structures, and how they work in world languages. You'll explore different cultures and societies to see how linguistic behaviour changes by location, as well as in various situations.

Your Linguistics studies will also give you a commanding understanding of the English language which can lead to careers in journalism, free-lance writing or academia.

Anthropology is the study of humanity in all its fantastic diversity. Waikato's Anthropology students learn from anthropologists who have a strong Pacific focus and engage in research across a wide range of crucial global issues.

Cultural anthropology, our area of specialty, is the interpretation and appreciation of the vast array of cultural possibilities for human life. Studying Anthropology will challenge students to reimagine their assumptions about their own societies and cultures and develop a toolkit to critically understand their changing world.

Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies.

Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics.

Optoelectronics deals with the conversion of electrical signals to light or vice-versa.  Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems.

Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.

International Management deals with business activities that span the globe, across countries and cultures. New Zealand businesses must learn how to operate in countries that have very different laws, economic systems, technology and cultural values to our own.

In this subject, you will learn about some of the barriers and opportunities facing New Zealand exporters, how to develop strategies for entering and servicing international markets, the benefits of e-commerce technologies, managing international alliances and networks, cross-cultural communication, and some of the key strategies used by companies that operate across national borders.

This subject will prepare you for an exciting range of careers in the commercial sector, particularly in exporting, international management, finance, tourism, and government departments such as New Zealand Trade and Enterprise. Alongside your international management papers, you can also choose to learn or continue to learn a foreign language.

International Management may suit you if you're adventurous, business minded, enjoy overseas travel, and have good communication and language skills (or are willing to learn a language.

If you're interested in working alongside farmers and businesses focused on agriculture, then Agribusiness at Waikato will help you build the foundations for a dynamic global career.

Gain an all-round understanding of the agricultural sector, including farm management, soil and nutrient management, rural financial management and banking, and value chain management.

You'll learn about international marketing and sales, technological innovations in agribusiness, the impact of free-trade agreements, and how sustainable farming practices can be used to reduce costs and gain a competitive advantage.

During your studies, you'll also develop broad knowledge and skills in general management, which can be applied to various other sectors.

Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.

The National Institute for Demographic and Economic Analysis (NIDEA) is a research institute based in the University's School of Social Sciences. It is New Zealand's sole national institute of demographic and population-focused research, and the only such unit to generate and coordinate New Zealand research in population studies.

Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.

Media Design combines elements of design, screen and media studies within a single major.  Use your design skills to create content for multi-media platforms such as 2D and 3D animation, film and video production, and motion graphics.

Studying Media Design will provide you with a comprehensive understanding of the theory, research and design of multi-modal media content for screen and multi-media platforms.  You will learn about different tools and techniques such as 2D and 3D animation, film and video production, and motion graphics.

As a media designer, you will focus on key design principles associated with the creation, construction and production of audio-visual media content for effective communication.