at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee

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Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Arts & Humanities
Graduate Diploma in Philosophy
Philosophy is for thinkers and doers. It's about solving real-life problems, and applying intellectual rigour to how we understand and interact with others, society and the world. Studying Philosophy at Waikato will teach you how to learn, think and write clearly, argue vigorously, and question deeply held assumptions and beliefs.
The study of Philosophy involves tackling ethical and science-related issues, logic problems and debates about the nature of reality. It asks fundamental questions about what it means to be human, at this time and in this place. Questions such as: what is truth; what is reality; what is the mind; and what is good?
Employers understand the value of graduates who can think, and decide, for themselves. Waikato Philosophy graduates have the practical and analytical skills needed for careers within the public and private, health, business, environmental, publishing, information technology and education sectors, among others.
12 month
Duration
$ 25915
Tuition
Social Sciences
Graduate Diploma in Sociology
Sociology at Waikato moves you beyond assumptions and explores who we are and our place in the world. You'll study human relationships and how societies form.
You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.
You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.
12 month
Duration
$ 25915
Tuition
Business & Management
Master of Management Studies in Accounting
Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.
Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.
If you enjoy working with numbers and people, and want to help businesses grow, then accounting may be a good fit for you.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
12 month
Duration
$ 34085
Tuition
Natural Sciences & Mathematics
Master of Science Research in Mathematics
Mathematics is a subject of vital importance that underpins many activities of our modern world. Employers recognise University of Waikato Mathematics graduates for their analytical and problem solving skills as well as their high level of numeracy, which are critical skills for a broad range of jobs.
If you are a graduate with a Mathematics degree, or even with a strong Mathematical component to your degree, you will be a valuable person in today's workforce, with a qualification that appeals to a wide range of employers including banks, insurance companies, schools and government departments.
There is strong employer demand for Mathematicians, due to a shortage of Mathematics graduates and in particular a critical shortage of Mathematics teachers.
12 month
Duration
$ 38915
Tuition
Engineering & Technology
Master of Science Technology in Electronics
Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies.
Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics.
Optoelectronics deals with the conversion of electrical signals to light or vice-versa. Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems.
Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.
12 month
Duration
$ 38915
Tuition
Business & Management
Bachelor of Management Studies (Honours) in Accounting
Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.
Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses. A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
48 month
Duration
$ 32725
Tuition
Arts & Humanities
Master of Arts in Theatre Studies
A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts. This suite of papers leads the student through processes of performance-making.
Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.
The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focusses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.
Practical tutorials, seminars and rehearsals take place the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.
12 month
Duration
$ 34190
Tuition
Business & Management
Postgraduate Diploma in Human Resource Management
Human Resource Management prepares you to play a pivotal role in company needs – the person who recruits, develops and trains employees to achieve success.
Gain the essential skills to recruit, develop and manage an organisation's most valuable asset - its people.
Studying Human Resource Management at Waikato turns you into a strategic player who knows how to position employees for the long-term success of a company.
A career in human resources is all about selecting the right people for the right jobs; then knowing how to train, develop and motivate staff to improve their individual performance. It means you'll be involved in all areas of staff recruitment, salaries, employee benefits, training programs, managerial behaviour and staff productivity.
We'll teach you how to achieve the best results from employees through practical workshops, where you'll apply human resource management practices to address real situations in the workplace.
You’ll also learn about employment relations laws, health and safety, work-life balance, organisational culture, and managing conflict, negotiation and diversity in the workplace.
Students are encouraged to apply HR professional practice to real situations in the workplace, such as carrying out a health and safety audit of an organisation to assess whether the building complies with New Zealand legislation.
12 month
Duration
$ 34085
Tuition
Natural Sciences & Mathematics
Master of Science Technology in Molecular and Cellular Biology
Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.
By studying a major in Molecular and Cellular Biology at the University of Waikato, you will
Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.
Teaching is research-led, and you can expect to be taught by world-class researchers. Research strengths within Molecular and Cellular Biology include active programs within molecular biology, structural biology and protein engineering, neuroendocrine processes that underlie food intake and biomedical related research relevant to veterinary and human medicine.
12 month
Duration
$ 38915
Tuition
Creative Arts & Design
Bachelor of Design in Industrial Design
The study of Design combines an understanding of human needs and desires, forming creative solutions, prototyping and developing artefacts and evaluating their impact and effectiveness in society. It comprises a well-balanced combination of analytical, technological and creative abilities.
Industrial designers shape the world we live in by designing the products we use every day, from items as simple as a toothbrush, through to those as intricate as an aeroplane. The role of the industrial designer is in the designing of products that are durable, effective in purpose, and beautiful in appearance.
36 month
Duration
$ 34745
Tuition
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