Bachelor of Social Sciences in Anthropology

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.

The growing human population is expected to exceed 9 billion within the next 40 years.  The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.

A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.

In studying Ecology and Biodiversity you’ll learn about the distribution, abundance, and biology of organisms and their role in New Zealand’s most important ecosystems.

You’ll gain knowledge of ecological and biological theory, and the practical skills for field identification, surveying, and experimentation with plants, animals and microbes across a broad range of ecosystems. You’ll gain understanding of the principles of biological classification and be able to name and classify common organisms found in New Zealand ecosystems.

Your skills will be gained through a combination of hands on laboratory experience, practical field courses, and teaching from leading ecologists and biologists.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.

The Bachelor of Science (Technology) degree provides you with an opportunity to gain practical, relevant work experience as part of your undergraduate degree.  This will help you to step into the professional world in your chosen career and successfully integrates theoretical learning with hands-on experience.

The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards  such as floods, earthquakes, tsunami, landslides and volcanic eruptions.

Tikanga Maori (Maori Cultural Studies) teaches you the skills required for a community leadership role in the enhancement of Maori development. In today's rapidly evolving world you will establish a basic, yet necessary understanding of the Maori worldview and its relation to other cultures and worlds.

Environmental Planning at Waikato develops your knowledge of how human behaviour affects the environment. We'll inspire you to understand how social, economic and cultural aspects, and the physical environment contribute to problems and provide solutions.

During your Environmental Planning studies, we'll involve you in a variety of other academic pursuits that enable you to understand the interdisciplinary nature of environmental issues. You'll take papers in the social and natural sciences and make direct connections between human behaviour, politics and the natural environment.

Learning isn't all in the classroom, either. We take frequent field trips to explore first-hand the impact humans have on the local environment. You'll do practical group research projects such as investigate urban regeneration of the Central Business District and study policy options to manage human impact on coastal dune systems.

It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.

Explore the world of metals, polymers, ceramics, composites and semiconductors. From levitating trains to electronic paper, there are some exciting developments underway in the world of Materials Science that you could be a part of!

Materials Science focuses on understanding the intrinsic structure of a material and the control of its structure through processing. It studies the relationship of the engineering properties of the three main classes of materials (metals, polymers and ceramics) as well as composites and semiconductors.

Materials Scientists are in high demand internationally – particularly within the thriving polymer/plastics, metals, ceramics and composites industries. Your detailed understanding of material properties will help you to make important decisions on how to develop new materials and which materials should be used for specific products or applications.

The wider Waikato region contains the highest density of materials-based companies in New Zealand, so as a University of Waikato Materials Science graduate you could also have a number of local employment opportunities available to you.  You'll also gain the skills and knowledge to contribute to creating an engineering-based knowledge economy in New Zealand.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.

Sociology at Waikato moves you beyond assumptions and explores who we are and our place in the world. You'll study human relationships and how societies form.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.