at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
The University of Waikato - Hamilton Campus
Location
$25915
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
12
Duration
Social Sciences
Bachelor of Social Sciences in Geography
The Bachelor of Social Sciences (BSocSc) will challenge your thinking about the world and the people who live in it. The degree focuses on contemporary social issues, the ways in which humans interact with these issues and how such actions can be monitored and modified.
Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography programs in the world, the Geography program at Waikato is the only solely human geography program in New Zealand.
36 month
Duration
$ 36480
Tuition
Social Sciences
Graduate Diploma in Linguistics
Linguistics is the scientific study of language and, given that language impinges on virtually everything we do, it is a broad and interesting subject. Linguistics at the University of Waikato is a top 250 QS-rated programme and will deepen your appreciation for language, as well as provide essential understandings relevant to any career where language is a key component.
Language is a tool we all use instinctively, without necessarily understanding its precise structure. By studying Linguistics, you'll gain an inner working knowledge of language design and organisation. You'll learn about different sounds, words and clause structures, and how they work in world languages. You'll explore different cultures and societies to see how linguistic behaviour changes by location, as well as in various situations.
Your Linguistics studies will also give you a commanding understanding of the English language which can lead to careers in journalism, free-lance writing or academia.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Diploma in Population Studies
Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.
The National Institute for Demographic and Economic Analysis (NIDEA) is a research institute based in the University's School of Social Sciences. It is New Zealand's sole national institute of demographic and population-focused research, and the only such unit to generate and coordinate New Zealand research in population studies.
Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.
12 month
Duration
$ 25915
Tuition
Social Sciences
Master of Arts Applied in Applied Linguistics
Are you interested in human language and the way it has been formed and adapted throughout civilisation? Study Applied Linguistics at Waikato and you'll explore the complex world of language theories and methods, and the solution of practical problems associated with language.
We offer an interdisciplinary field of study which brings together ideas from linguistics, psychology, sociology, anthropology, education and languages into an unique area focused on the learning and teaching of second languages.
By studying Applied Linguistics you'll explore the issues associated with learning a foreign language in a program that is leading the way in development and use of online learning
Our graduate level papers open up interesting academic and professional careers in language education generally, and second language teaching in particular.
12 month
Duration
$ 34190
Tuition
Arts & Humanities
Master of Arts in Pacific and Indigenous Studies
This subject explores the knowledge, language, culture, politics, methods and theory of Pacific and Indigenous Studies, while teaching students how to interpret new ways of understanding the world.
Pacific and Indigenous Studies focuses on the diverse Pacific region – which covers a third of the earth’s surface and is home to over 1200 languages – as well as on the histories, experiences and perspectives of Pacific people in New Zealand.
Students of Pacific and Indigenous Studies bring a wide range of background knowledge to their studies: from Pacific students who will find their own perspectives are valued and expanded through academic study in this area, all the way through to students who might have little knowledge about the region but bring a desire to learn about where we are.
All students of Pacific and Indigenous Studies learn a lot about the region and where we are, and also practice and develop skills of critical thinking, communication, and analysis of diverse perspectives.
12 month
Duration
$ 34190
Tuition
Creative Arts & Design
Bachelor of Design in Design
The study of Design combines an understanding of human needs and desires, forming creative solutions, prototyping and developing artefacts and evaluating their impact and effectiveness in society. It comprises a well-balanced combination of analytical, technological and creative abilities.
Studying Design at the University of Waikato makes you highly sought after, with a unique combination of design and coding skills. You will be able to meet the increasing demand for designers who can work in a variety of media, such as websites, apps, gaming and virtual reality.
36 month
Duration
$ 34745
Tuition
Agriculture, Forestry & Animal Sciences
Master in Management Studies in Agribusiness
If you're interested in working alongside farmers and businesses focused on agriculture, then Agribusiness at Waikato will help you build the foundations for a dynamic global career.
Gain an all-round understanding of the agricultural sector, including farm management, soil and nutrient management, rural financial management and banking, and value chain management.
You'll learn about international marketing and sales, technological innovations in agribusiness, the impact of free-trade agreements, and how sustainable farming practices can be used to reduce costs and gain a competitive advantage.
During your studies, you'll also develop broad knowledge and skills in general management, which can be applied to various other sectors.
12 month
Duration
$ 34085
Tuition
Environmental Studies & Earth Sciences
Master of Science in Environmental Sciences
The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.
The growing human population is expected to exceed 9 billion within the next 40 years. The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.
A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.
12 month
Duration
$ 38915
Tuition
Environmental Studies & Earth Sciences
Bachelor of Science Technology in Earth Sciences
The Bachelor of Science (Technology) degree provides you with an opportunity to gain practical, relevant work experience as part of your undergraduate degree. This will help you to step into the professional world in your chosen career and successfully integrates theoretical learning with hands-on experience.
The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards such as floods, earthquakes, tsunami, landslides and volcanic eruptions.
36 month
Duration
$ 36480
Tuition
Business & Management
Bachelor of Management Studies (Honours) in Finance
Finance at Waikato is focused on money management, investments, banking and credit, the share, bond and commodity markets, and financial analysis and decision making. You'll learn about corporate finance, portfolio selection, capital markets, personal financial planning, and the governance of public and private organisations.
Practical assignments will prepare you for exactly what you'll encounter in your financial career. For example, students get to work on a funds simulation project using real data, and prepare a report on a publicly listed New Zealand or Australian company, while playing the role of a trainee investment analyst.
48 month
Duration
$ 32725
Tuition
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