Master of Philosophy in Marketing

at The University of Waikato - Hamilton Campus New Zealand

The Master of Health, Sport and Human Performance will set you up with a research-based qualification that will teach you to critically examine how political, cultural, social and economic factors influence the meaning and nature of sport, exercise and leisure.

Turn your passion into an exciting career by studying Health, Sport and Human Performance at the University of Waikato. Our exciting study options will equip you with the latest knowledge and skills to excel in this dynamic environment.

As one of the country's fastest growing industries, health and sport now contributes over $12 Billion dollars per year to New Zealand. Study in Health, Sport and Human Performance will reward you with exciting career opportunities and the chance to help improve the physical, social and mental well-being of others.

The Electrical and Electronic Engineering subject at Waikato is a uniquely future-focused integration of computer science involving software programming, data management, artificial intelligence and cyber-security with core electrical and electronic principles in modern power systems, electronic design, embedded systems and communication.

As a graduate specialising in Electrical and Electronic Engineering you will be ready to contribute to the electricity industry evolution from legacy generation and distribution models into an immediate future of distributed generation and storage, smart grids and new generation paradigms around renewable resources. These trends impact not just the traditional electricity industry itself, but also generate new opportunities and requirements within agriculture, manufacturing, construction, transport electrification and automation and smart building management.

Work placements completed as part of this program provides opportunity for practical experience and robust engineering and design skill development in relevant industries.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses. This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager. Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

In a fast-paced ever changing world, Interface Design puts designers at the intersection of design and code. You will help users to navigate the sometimes complex digital world with ease through Interface Design.

User experience (UX) and user interface (UI) design for current and emerging technologies will be taught, along with the development of digital skills of coding, motion design, and information design.  This will prepare you to work in fast-growing areas such as editorial design for web and mobile, publication websites, mobile apps, data visualisation and the design and development of digital products.

UI design usually refers to the design of graphical user interfaces for different types of machines and software, but can also apply to other types of interfaces, such as natural and voice user interfaces.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.

If you're interested in working alongside farmers and businesses focused on agriculture, then Agribusiness at Waikato will help you build the foundations for a dynamic global career.

Gain an all-round understanding of the agricultural sector, including farm management, soil and nutrient management, rural financial management and banking, and value chain management.

You'll learn about international marketing and sales, technological innovations in agribusiness, the impact of free-trade agreements, and how sustainable farming practices can be used to reduce costs and gain a competitive advantage.

During your studies, you'll also develop broad knowledge and skills in general management, which can be applied to various other sectors.

The Bachelor of Social Sciences (BSocSc) will challenge your thinking about the world and the people who live in it. The degree focuses on contemporary social issues, the ways in which humans interact with these issues and how such actions can be monitored and modified It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.

Environmental engineers work to protect water, air, soil and built environments. They evaluate and assess options, design equipment and systems, and develop regulations and controls, seek to solve issues of water quality, water supply, waste reduction and disposal, soil and air quality management, and noise.

As the world’s demand for materials, food and energy grows, so does the need for environmental engineers. Environmental Engineering graduates with strong technical and communication skills are in demand, in New Zealand and around the world.

During your degree you will learn how to identify, monitor and solve important problems associated with the environment, resource allocation and use, and sustainability. Our programme is multi-disciplinary, combining the fundamentals of engineering, science, mathematics, and computing, with the study of water resources and quality, earth and ocean environments, environmental planning, modelling and sustainability, process energy and management.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.