Master of Philosophy in Marketing

at The University of Waikato - Hamilton Campus New Zealand

Tourism and hospitality is one of New Zealand's fastest-growing export industries, and it can take your career to new places.

This subject will prepare you for an exciting global career managing tourism or hospitality businesses or events, in an industry that's focused on finding out what visitors want, and satisfying their needs. It's your ticket to work anywhere in the world!

You might even decide to become an entrepreneur and start up your own tourism or hospitality business.

The industry encompasses hotels/resorts, cruise ships, sport and leisure operators, restaurants, cafes, bars, theme parks, entertainment, arts and cultural attractions, special events, and much more.

Employers are looking for skillful, business-savvy managers who can plan, control, make strategic decisions, and understand the legal requirements for this sector - and that's where you come in.

• Learn how to design and deliver memorable travel experiences
• Build practical knowledge in areas such as service management, designing operational systems, business strategy, leading teams of staff, and managing financial resources.
• Gain skills in destination marketing, event management, and intercultural communication.

The Bachelor of Computing and Mathematical Sciences (Honours) is New Zealand’s only computing and mathematical science degree taught over four years. That extra year gives you the chance to drill more deeply into your specialist area and add papers that will complement your main focus.

If you enjoy tinkering with technology, designing new things and solving complex problems the Bachelor of Computing and Mathematical Sciences (Honours) gives you the chance to explore many fields which are in high-demand.

Data Analytics
Data Analytics is the combination of Computer Science and Statistics. With the massive amount of data that is collected today, we need to have the computing skills to manipulate and extract relevant data prior to performing statistical analyses, which enables us to make informed decisions in a world where variability is everywhere.

Data Analytics provides you with the skills and techniques for manipulating and administering large databases to extract useful information for statistical analyses.

As a Data Analytics graduate from the University of Waikato you will have the ability to use statistical techniques in a number of industries, from healthcare to travel to energy management.  Your skills will help companies to make better decisions as well as to verify and disprove existing theories.

Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.

By studying a major in Molecular and Cellular Biology at the University of Waikato, you will

• Gain a detailed knowledge of the molecules of life and the relationship between the structure and function of biomolecules;
• Understand the subcellular and cellular organisation of eukaryotic cells and the key catabolic, anabolic and metabolic cellular processes that occur;
• Learn how to distinguish between the genetic organisation and gene expression of viruses, prokaryotes, and eukaryotes, and describe the mechanisms of inheritance and evolution;
• Be able to describe the anatomy and physiology of mammals and other organisms, and the mechanisms behind certain diseases.

Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.

Teaching is research-led, and you can expect to be taught by world-class researchers. Research strengths within Molecular and Cellular Biology include active programs within molecular biology, structural biology and protein engineering, neuroendocrine processes that underlie food intake and biomedical related research relevant to veterinary and human medicine.

Language is a tool we all use instinctively, without necessarily understanding its precise structure. By studying Linguistics, you'll gain an inner working knowledge of language design and organisation. You'll learn about different sounds, words and clause structures, and how they work in world languages. You'll explore different cultures and societies to see how linguistic behaviour changes by location, as well as in various situations.

Your Linguistics studies will also give you a commanding understanding of the English language which can lead to careers in journalism, free-lance writing or academia.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.

Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography programs in the world

Geography at Waikato goes beyond the classroom and opens you up to numerous career opportunities. Upon graduation, our students pursue careers in urban and regional planning, regional economic development, travel and tourism development, environmental consultancy, as well as the property and housing industry and local government.

Psychology is about understanding the behaviour and cognitive processes of people and animals in their physical, social and organisational environment. As a behavioural science, it examines the way behaviour is learned and can be changed. As a social science, it focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, it studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science it studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology.

As a social science, Psychology focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, Psychology studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science, Psychology studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology at Waikato, as is animal behaviour and welfare.

Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy.  To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.

By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste.  These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.

Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.

You'll explore connections to previous generations, how they influence today, and if they were really all that different. History isn't just what happened before, but is also an investigation into, and use of, reliable research methods. We'll challenge you to ask questions, use critical enquiry into historical evidence and consider new ways of looking at the past in light of that new evidence.

Population issues are among the most serious challenges that humanity faces in the 21st century. Population Studies and Demography at Waikato addresses contrasting issues among developed and developing countries, how governments are handling slowing population growth, and how others are dealing with legal and illegal migration and skill shortages. You'll explore how such issues impact on a country's environmental, economic and social patterns.

You'll explore the importance of population research and the need for attention to population trends, their causes and their implications on the environment, employment, work and family, health, population distribution, urbanisation, migration patterns, old age security and refugee movements.

This subject is of relevance to students from a wide range of backgrounds, such as sociology, economics, geography, political science and public policy, and provides opportunities to engage in individual directed studies and research for a masters or higher degree on a population-related subject.