at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
The University of Waikato - Hamilton Campus
Location
$34085
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
12
Duration
Social Sciences
Postgraduate Diploma in Applied Linguistics
Are you interested in human language and the way it has been formed and adapted throughout civilisation? Study Applied Linguistics at Waikato and you'll explore the complex world of language theories and methods, and the solution of practical problems associated with language.
We offer an interdisciplinary field of study which brings together ideas from linguistics, psychology, sociology, anthropology, education and languages into an unique area focused on the learning and teaching of second languages.
By studying Applied Linguistics you'll explore the issues associated with learning a foreign language in a program that is leading the way in development and use of online learning
Our graduate level papers open up interesting academic and professional careers in language education generally, and second language teaching in particular.
12 month
Duration
$ 34190
Tuition
Engineering & Technology
Master of Engineering in Electrical and Electronic Engineering
The Electrical and Electronic Engineering subject at Waikato is a uniquely future-focused integration of computer science involving software programming, data management, artificial intelligence and cyber-security with core electrical and electronic principles in modern power systems, electronic design, embedded systems and communication.
As a graduate specialising in Electrical and Electronic Engineering you will be ready to contribute to the electricity industry evolution from legacy generation and distribution models into an immediate future of distributed generation and storage, smart grids and new generation paradigms around renewable resources. These trends impact not just the traditional electricity industry itself, but also generate new opportunities and requirements within agriculture, manufacturing, construction, transport electrification and automation and smart building management.
Work placements completed as part of this program provides opportunity for practical experience and robust engineering and design skill development in relevant industries.
12 month
Duration
$ 42310
Tuition
Business & Management
Graduate Diploma in Supply Chain Management
Supply Chain Management gives you the skills to make companies more efficient, competitive and responsive to customers' needs. Learn how to take raw goods and turn them into products that reach customers.
Supply Chain Management is essential if you plan to be a logistics manager, operations manager or e-commerce manager. You'll learn how to create a smooth supply chain and handle the entire distribution process, from the factory production line to the customer.
Find out what goes into meeting customer needs throughout production, distribution and the delivery of products. You'll understand the design and operation of international supply chains, transportation and logistics networks, and how to build partnerships to work towards a common goal.
This subject will give you the business and communication skills needed to manage complex information systems and organisational relationships.
12 month
Duration
$ 25915
Tuition
Social Sciences
Diploma in Human Development
The Human Development program explores the development of individuals, families, groups and communities throughout the human lifespan. It is important for those wishing to go into professions such as youth work, eldercare, social work, counselling and teaching. An understanding of human development is relevant to many other careers that involve working with or for people.
Papers develop skills relevant to career objectives such as human relations, human services, program planning, community liaison, counselling, policy and evaluation, administration of programs concerned with the family or other groups and research.
Graduates gain a solid foundation in theory and research to understand and explain the development of people from the early years through to old age, have the ability to examine how different contexts influence people's lives, learning and behaviour, and are able to apply this knowledge to specific life situation
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Postgraduate Diploma in Philosophy
Philosophy is for thinkers and doers. It's about solving real-life problems, and applying intellectual rigour to how we understand and interact with others, society and the world. Studying Philosophy at Waikato will teach you how to learn, think and write clearly, argue vigorously, and question deeply held assumptions and beliefs.
The study of Philosophy involves tackling ethical and science-related issues, logic problems and debates about the nature of reality. It asks fundamental questions about what it means to be human, at this time and in this place. Questions such as: what is truth; what is reality; what is the mind; and what is good?
Employers understand the value of graduates who can think, and decide, for themselves. Waikato Philosophy graduates have the practical and analytical skills needed for careers within the public and private, health, business, environmental, publishing, information technology and education sectors, among others.
12 month
Duration
$ 34190
Tuition
Arts & Humanities
Master of Arts in Political Science
The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?
Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.
12 month
Duration
$ 34190
Tuition
Engineering & Technology
Bachelor of Engineering (Honours) in Software Engineering
Software is everywhere: from spacecraft to smart watches. Software Engineers design, develop, maintain and oversee complex software-intensive projects while assuring their quality. These highly interconnected systems must meet multiple requirements, including correctness, usability, performance, safety and security. They leverage technologies, such as cloud, web, database, networks, mobile, IoT and embedded systems.
You'll work with a range of software systems, from operating systems and networks to real-time and embedded systems. You'll learn about distributed and parallel systems. You'll also develop knowledge and skills relating to engineering, scientific and business application software.
There's a strong connection between critical, complex systems and the people who use them or are affected by them. At Waikato, the relationship between systems and human interaction is emphasised.
You'll be able to develop your professional skills by doing 800 hours of real-world work experience. This work is supported by the Cooperative Education Unit. You'll be able to work on major research design projects which have a commercial focus and have an opportunity to showcase your work to industry at the annual Oji Fibre Solutions Engineering Design Show.
48 month
Duration
$ 41760
Tuition
Environmental Studies & Earth Sciences
Bachelor of Science in Earth Sciences
The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards such as floods, earthquakes, tsunami, landslides and volcanic eruptions.
As an Earth Sciences student at the University of Waikato, you will have access to the University's well-equipped laboratories, and will have the opportunity to examine features in the field and undertake field investigations using a wide range of techniques. You'll be working alongside, and learning from, well-respected researchers, industry professionals and academics.
36 month
Duration
$ 36480
Tuition
Social Sciences
Postgraduate Diploma in Public Policy
Explore how national, regional and local state institutions formulate and implement policies when you study Public Policy at Waikato. You'll also examine how non-profit organisations, individuals and businesses address issues of public concern.
Government decisions influence our lives on a daily basis. They affect the price of our housing, clothes, food, transport and water. They determine the types of jobs we do, how much we are paid and where we live.
Studying Public Policy equips you with the skills to understand and interpret current affairs, deal with government in your future profession or business, and work within government or for groups that lobby government. It is particularly suitable for students who want a career in the public sector, and for employees of organisations that are seeking to influence public policies.
At Waikato, Public Policy is an interdisciplinary subject. That means you can combine it with programs from a variety of other disciplines, creating a program of study to suit your needs. The minor in Public Policy offers both structure and flexibility – there's a compulsory paper at each level of study, but you'll also have the freedom to focus on the particular policy areas that most interest you. Choose from papers on economic, educational, environmental, ethnic, foreign, population and social policy.
In your studies you'll discuss theories of organisation, decision-making and administration, public management, and how public officials work and interact with the public sector and the political executive. You'll learn to examine policies in the context of political values and culture, economic constraints and political party agendas, and come to understand how and why particular policies are adopted by governments.
12 month
Duration
$ 34190
Tuition
Engineering & Technology
Bachelor of Science Technology in Materials Science
Explore the world of metals, polymers, ceramics, composites and semiconductors. From levitating trains to electronic paper, there are some exciting developments underway in the world of Materials Science that you could be a part of!
Materials Science focuses on understanding the intrinsic structure of a material and the control of its structure through processing. It studies the relationship of the engineering properties of the three main classes of materials (metals, polymers and ceramics) as well as composites and semiconductors.
Materials Scientists are in high demand internationally – particularly within the thriving polymer/plastics, metals, ceramics and composites industries. Your detailed understanding of material properties will help you to make important decisions on how to develop new materials and which materials should be used for specific products or applications.
36 month
Duration
$ 36480
Tuition
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