at The University of Waikato - Tauranga Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Tauranga Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee

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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Hospitality, Tourism, Wellness Leisure & Sports
Bachelor of Health, Sport and Human Performance in Sport Development and Coaching
The Sport Development and Coaching major is based on an innovative combination of pedagogical and sociological studies of sport and active recreation.
Students in this major will have the opportunity to develop skills and understandings that will support them to enhance sport, recreation, and physical activities for diverse groups and individuals in the community. The transferable knowledge and skills developed through this major will ensure graduates have the capability to lead across any sector that involves people moving.
Students will benefit from the industry partnerships that we have, both locally and nationally, with organisations such as: Sport New Zealand, The International Olympic Committee, Sport Waikato, the Avantidrome, the Waikato Institute of Sport and Leisure Studies, Brian Perry Charitable Trust, The Lowie Foundation, and sports clubs/franchises in the greater Waikato and Bay of Plenty region. A Sport Development and Coaching major prepares you for a range of possible careers which involve policy leadership, sport governance, teaching, coaching, leading, organising, facilitating or managing sport and active recreation.
36 month
Duration
$ 28025
Tuition
Natural Sciences & Mathematics
Master of Science in Mathematics
Mathematics is a subject of vital importance that underpins many activities of our modern world. Employers recognise University of Waikato Mathematics graduates for their analytical and problem solving skills as well as their high level of numeracy, which are critical skills for a broad range of jobs.
If you are a graduate with a Mathematics degree, or even with a strong Mathematical component to your degree, you will be a valuable person in today's workforce, with a qualification that appeals to a wide range of employers including banks, insurance companies, schools and government departments.
There is strong employer demand for Mathematicians, due to a shortage of Mathematics graduates and in particular a critical shortage of Mathematics teachers.
12 month
Duration
$ 38915
Tuition
Environmental Studies & Earth Sciences
Bachelor of Science in Environmental Sciences
The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.
The growing human population is expected to exceed 9 billion within the next 40 years. The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.
A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.
At Waikato we take a strong interdisciplinary approach so you will gain skills in applying the biological, chemical and earth sciences to understand and manage the impacts of human activities on the environment.
36 month
Duration
$ 36480
Tuition
Arts & Humanities
Graduate Diploma in Writing Studies
Writing Studies at Waikato offers a writing-intensive learning experience that will enable you to grow as a writer no matter where your interest lies. It will give you the research skills needed to write convincingly about the past, or create a vivid sense of the contemporary world. It will develop the reading and analytical skills essential for effective writing.
You can structure your Writing Studies program to suit your interests and needs. There are papers offered in
Writing Studies graduates seek employment opportunities working for newspapers and magazines, central and local government, schools, the media, theatres and publishing houses. Writing Studies also lends itself to a freelance career.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Master of Philosophy in Political Science
The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?
Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.
12 month
Duration
$ 37140
Tuition
Business & Management
Master of Philosophy in Finance
Finance is all about achieving the best return relative to risk, and helping organisations add value for their shareholders. Studying Finance at Waikato University will prepare you for highly paid positions in the financial and business sectors anywhere in the world.
Practical assignments will prepare you for exactly what you'll encounter in your financial career. For example, students get to work on a funds simulation project using real data, and prepare a report on a publicly listed New Zealand or Australian company, while playing the role of a trainee investment analyst.
You also have the opportunity to do a practical workplace internship or applied research project as part of your degree.
If you enjoy mathematics, accounting, economics, and using analytical tools to find the meaning behind numbers, than finance may be the right fit for you.
12 month
Duration
$ 35235
Tuition
Environmental Studies & Earth Sciences
Master of Science Technology in Earth Science
The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards such as floods, earthquakes, tsunami, landslides and volcanic eruptions.
The Earth Sciences major at Waikato consists of four main sub-disciplines: geology, soil science, hydrology and coastal processes. The first two years concentrate on fundamental knowledge and skills across all subdisciplines. In your final year, you’ll have the option to specialise in a specific area.
Build a successful career
As a graduate you will gain the knowledge and skills to pursue a wide range of careers. Earth Sciences graduates are spread across New Zealand and around the world, working in careers ranging from Earth resources' exploration to environmental management and planning, and from scientific research to teaching.
12 month
Duration
$ 38915
Tuition
Arts & Humanities
Master of Philosophy in Population Studies
Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.
Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.
12 month
Duration
$ 37140
Tuition
Health Sciences, Nursing and Emergency Services
Master of Health, Sport and Human Performance
The Master of Health, Sport and Human Performance will set you up with a research-based qualification that will teach you to critically examine how political, cultural, social and economic factors influence the meaning and nature of sport, exercise and leisure.
Turn your passion into an exciting career by studying Health, Sport and Human Performance at the University of Waikato. Our exciting study options will equip you with the latest knowledge and skills to excel in this dynamic environment.
As one of the country's fastest growing industries, health and sport now contributes over $12 Billion dollars per year to New Zealand. Study in Health, Sport and Human Performance will reward you with exciting career opportunities and the chance to help improve the physical, social and mental well-being of others.
12 month
Duration
$ 34190
Tuition
Environmental Studies & Earth Sciences
Master of Philosophy in Earth Science
The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards such as floods, earthquakes, tsunami, landslides and volcanic eruptions.
The Earth Sciences major at Waikato consists of four main sub-disciplines: geology, soil science, hydrology and coastal processes. The first two years concentrate on fundamental knowledge and skills across all subdisciplines. In your final year, you’ll have the option to specialise in a specific area.
Build a successful career
As a graduate you will gain the knowledge and skills to pursue a wide range of careers. Earth Sciences graduates are spread across New Zealand and around the world, working in careers ranging from Earth resources' exploration to environmental management and planning, and from scientific research to teaching.
12 month
Duration
$ 37140
Tuition
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