at The University of Waikato - Tauranga Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Tauranga Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Natural Sciences & Mathematics
Master of Science Technology in Chemistry
Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries. A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.
Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.
A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.
Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.
The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.
12 month
Duration
$ 38915
Tuition
Environmental Studies & Earth Sciences
Master of Science in Ecology and Biodiversity
In studying Ecology and Biodiversity you’ll learn about the distribution, abundance, and biology of organisms and their role in New Zealand’s most important ecosystems.
You’ll gain knowledge of ecological and biological theory, and the practical skills for field identification, surveying, and experimentation with plants, animals and microbes across a broad range of ecosystems. You’ll gain understanding of the principles of biological classification and be able to name and classify common organisms found in New Zealand ecosystems.
Your skills will be gained through a combination of hands on laboratory experience, practical field courses, and teaching from leading ecologists and biologists.
12 month
Duration
$ 38915
Tuition
Business & Management
Master of Philosophy in Accounting
Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.
Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.
If you enjoy working with numbers and people, and want to help businesses grow, then accounting may be a good fit for you.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.
12 month
Duration
$ 35235
Tuition
Engineering & Technology
Bachelor of Engineering (Honours) in Mechanical Engineering
Mechanical engineering uses mechanics and energy principles to design, research, develop and manufacture tools, engines, motors and other devices. At the University of Waikato we align what you learn with what industry requires.
Our Mechanical Engineering program is strongly based on project-based learning. It combines mechanical engineering, science and mathematics papers to give you a good understanding of engineering theory and practice.
You will study topics such as mechanics, kinematics, thermodynamics, materials science, structural analysis and electricity. In your second and third years you can choose papers to focus on either a Mechatronics Stream or a Manufacturing and Energy Stream.
48 month
Duration
$ 41760
Tuition
Environmental Studies & Earth Sciences
Master of Science Research in Environmental Sciences
The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.
The growing human population is expected to exceed 9 billion within the next 40 years. The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.
A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.
12 month
Duration
$ 38915
Tuition
Public Safety and Legal Studies
Graduate Diploma in Law
Everyone needs to know the law, not just lawyers. The Rule of Law is the cornerstone of the civilised society. It defines rights and obligations and provides structure to institutions of government and commerce. As an individual it governs all aspects of our lives, shapes our behaviour and provides the building blocks for our community. Law underpins many professions - business people, financial consultants, police officers, forensic scientists, parole officers, policy advisors and many other professions all need an understanding of the law.
By choosing to study law at Waikato you have the choice of an LLB degree or majoring in Law as part of a Bachelor of Arts. Gain the skills and knowledge that meet the high demands of a wide range of careers, both inside and outside the legal profession.
12 month
Duration
$ 25915
Tuition
Environmental Studies & Earth Sciences
Master of Science Technology in Environmental Sciences
The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.
The growing human population is expected to exceed 9 billion within the next 40 years. The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.
A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.
18 month
Duration
$ 38915
Tuition
Arts & Humanities
Master of Philosophy in Psychology
Psychology is about understanding the behaviour and cognitive processes of people and animals in their physical, social and organisational environment. As a behavioural science, it examines the way behaviour is learned and can be changed. As a social science, it focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, it studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science it studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology.
As a social science, Psychology focuses on individuals within the context of families, organisations and other groups, communities, cultures and societies. As a biological science, Psychology studies the senses (hearing, vision, touch) and how the brain and physiological systems relate to behaviour. As a cognitive science, Psychology studies perception, attention, memory, thinking and language understanding. The study of development, personality, learning and motivation are also part of Psychology at Waikato, as is animal behaviour and welfare.
12 month
Duration
$ 37140
Tuition
Environmental Studies & Earth Sciences
Graduate Diploma in Environmental Sciences
The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.
The growing human population is expected to exceed 9 billion within the next 40 years. The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.
A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Graduate Diploma in Philosophy
Philosophy is for thinkers and doers. It's about solving real-life problems, and applying intellectual rigour to how we understand and interact with others, society and the world. Studying Philosophy at Waikato will teach you how to learn, think and write clearly, argue vigorously, and question deeply held assumptions and beliefs.
The study of Philosophy involves tackling ethical and science-related issues, logic problems and debates about the nature of reality. It asks fundamental questions about what it means to be human, at this time and in this place. Questions such as: what is truth; what is reality; what is the mind; and what is good?
Employers understand the value of graduates who can think, and decide, for themselves. Waikato Philosophy graduates have the practical and analytical skills needed for careers within the public and private, health, business, environmental, publishing, information technology and education sectors, among others.
12 month
Duration
$ 25915
Tuition
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