Master of Philosophy in Marketing

at The University of Waikato - Tauranga Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?

Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.

Political Science at Waikato not only gives you a well-rounded perspective on political issues but also provides a versatile base of knowledge and skills to enter many fields.

Everyone needs to know the law, not just lawyers. The Rule of Law is the cornerstone of the civilised society. It defines rights and obligations and provides structure to institutions of government and commerce. As an individual it governs all aspects of our lives, shapes our behaviour and provides the building blocks for our community. Law underpins many professions - business people, financial consultants, police officers, forensic scientists, parole officers, policy advisors and many other professions all need an understanding of the law.

By choosing to study law at Waikato you have the choice of an LLB degree or majoring in Law as part of a Bachelor of Arts. Gain the skills and knowledge that meet the high demands of a wide range of careers, both inside and outside the legal profession.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

Sociology at Waikato takes a thematic approach and includes papers in criminology, the family, popular culture and theoretical perspectives.  As part of a degree in Sociology papers in social policy, women and gender studies and labour studies can be included.

Teaching staff provide plenty of mentoring and direction along the way and allow students opportunities to throw out ideas in a relaxed and informal learning environment. Studying Sociology at Waikato will open your eyes to the inner workings of society and how people drive them.

Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.

Explore how national, regional and local state institutions formulate and implement policies when you study Public Policy at Waikato. You'll also examine how non-profit organisations, individuals and businesses address issues of public concern.

Government decisions influence our lives on a daily basis. They affect the price of our housing, clothes, food, transport and water. They determine the types of jobs we do, how much we are paid and where we live.

Studying Public Policy equips you with the skills to understand and interpret current affairs, deal with government in your future profession or business, and work within government or for groups that lobby government. It is particularly suitable for students who want a career in the public sector, and for employees of organisations that are seeking to influence public policies.

At Waikato, Public Policy is an interdisciplinary subject. That means you can combine it with programs from a variety of other disciplines, creating a program of study to suit your needs. The minor in Public Policy offers both structure and flexibility – there's a compulsory paper at each level of study, but you'll also have the freedom to focus on the particular policy areas that most interest you. Choose from papers on economic, educational, environmental, ethnic, foreign, population and social policy.

In your studies you'll discuss theories of organisation, decision-making and administration, public management, and how public officials work and interact with the public sector and the political executive. You'll learn to examine policies in the context of political values and culture, economic constraints and political party agendas, and come to understand how and why particular policies are adopted by governments.

Interested in the study of the human lifespan from conception and birth onwards? Human Development investigates how people develop throughout their lives and how cultural and social settings help to shape what is possible.

The Human Development program explores the development of individuals, families, groups and communities throughout the human lifespan. It is important for those wishing to go into professions such as youth work, eldercare, social work, counselling and teaching. An understanding of human development is relevant to many other careers that involve working with or for people.

Papers  develop skills relevant to career objectives such as human relations, human services, program planning, community liaison, counselling, policy and evaluation, administration of programs concerned with the family or other groups and research.

The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?

Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.

The Master of Health, Sport and Human Performance will set you up with a research-based qualification that will teach you to critically examine how political, cultural, social and economic factors influence the meaning and nature of sport, exercise and leisure.

Turn your passion into an exciting career by studying Health, Sport and Human Performance at the University of Waikato. Our exciting study options will equip you with the latest knowledge and skills to excel in this dynamic environment.

As one of the country's fastest growing industries, health and sport now contributes over $12 Billion dollars per year to New Zealand. Study in Health, Sport and Human Performance will reward you with exciting career opportunities and the chance to help improve the physical, social and mental well-being of others.

Tikanga Maori (Maori Cultural Studies) teaches you the skills required for a community leadership role in the enhancement of Maori development. In today's rapidly evolving world you will establish a basic, yet necessary understanding of the Maori worldview and its relation to other cultures and worlds.