Master of Philosophy in Marketing

at The University of Waikato - Tauranga Campus New Zealand

As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.

Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.

Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.

The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?

Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.

Political Science at Waikato not only gives you a well-rounded perspective on political issues but also provides a versatile base of knowledge and skills to enter many fields.

The Mechatronics programme from the University of Waikato School of Engineering has a strong focus on integrating agriculture and infrastructure with software-hardware interfacing technology. 

The rapid spread of automated systems into most aspects of life has dominated technological innovations in the 21st century. Mechatronics engineers are trained to be masters of intelligent machines and work across many industries, making the latest “Smart Systems” work for us.

Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

The Human Development program explores the development of individuals, families, groups and communities throughout the human lifespan. It is important for those wishing to go into professions such as youth work, eldercare, social work, counselling and teaching. An understanding of human development is relevant to many other careers that involve working with or for people.

Papers  develop skills relevant to career objectives such as human relations, human services, program planning, community liaison, counselling, policy and evaluation, administration of programs concerned with the family or other groups and research.

Graduates gain a solid foundation in theory and research to understand and explain the development of people from the early years through to old age, have the ability to examine how different contexts influence people's lives, learning and behaviour, and are able to apply this knowledge to specific life situation

Mechanical engineering uses mechanics and energy principles to design, research, develop and manufacture tools, engines, motors and other devices.  At the University of Waikato we align what you learn with what industry requires.

Our Mechanical Engineering program is strongly based on project-based learning.  It combines mechanical engineering, science and mathematics papers to give you a good understanding of engineering theory and practice.

You will study topics such as mechanics, kinematics, thermodynamics, materials science, structural analysis and electricity.  In your second and third years you can choose papers to focus on either a Mechatronics Stream or a Manufacturing and Energy Stream.

Aquaculture involves studying the underlying reproductive physiology and developmental biology of early life cycle strategies used by aquatic animal species. This knowledge is examined for its use in the husbandry, breeding and sustainable production of species in aquaculture.

As a University of Waikato aquaculture student, you will be able to understand and apply your knowledge of marine ecology, marine biosecurity and legislation relating to sustainable aquaculture. You will understand the key principles and practices in the aquaculture of fish, invertebrates, and algae.

You will also be able to identify opportunities, issues, and solutions relevant to the New Zealand aquaculture industry and “Blue Economy”, including the need to create diverse aquaculture projects that are both profitable and ecologically sustainable.

Build a successful career
Students with a major in Aquaculture tend to find employment in a range of primary industries (particularly marine and coastal-based activities), and future employers include the aquaculture and marine bioproduct industry, local and national government bodies (such as the Department of Conservation and Regional Councils) and Crown Research Institutes (such as NIWA, AgResearch and Plant & Food Research).

Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography program in the world, the Geography program at Waikato is the only solely human geography program in New Zealand.

Geography at Waikato goes beyond the classroom and opens you up to numerous career opportunities. Upon graduation, our students pursue careers in urban and regional planning, regional economic development, travel and tourism development, environmental consultancy, as well as the property and housing industry and local government.

Civil engineers design and construct the fundamental requirements of society in key areas such as earthquake proofing, energy recovery, water/waste management, power generation, road networks, transport management, agriculture and forestry development.

As a Civil Engineering graduate from the University of Waikato you will have the practical and theoretical skills to help create, improve and protect our built and natural environments.  You will be ready to meet the strong demand for your skills both in New Zealand and around the world.

You will gain the knowledge and expertise required to work as a professional civil engineer including skills in the following areas

• Construction Engineering
• Structural Analysis
• Geotechnics and Geotechnical Engineering
• Water Engineering
• Mathematics, Computing and Modelling
• Project Management
• Structural Design
• Structural Dynamics and Earthquake Design
• Transport Engineering
• Environmental Engineering.

An important part of the Civil Engineering program at the University of Waikato is supported work placements into relevant industries. This gives you the opportunity for paid work experience while exploring the field of Civil Engineering you could choose for your career, ie structural, water resources, transport, geotechnical or construction engineering.

You'll work on major research design projects, creating products with commercial applications, which are then showcased at our annual Oji Fibre Solutions Engineering Design Show.  Importantly, there is also a focus on developing well-honed communication skills that are such a vital part of the profession.