Master of Arts in Intercultural Communication

at Anglia Ruskin University - Cambridge Campus United Kingdom

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Learn how to identify new and existing cyber threats and determine methods and processes to minimise attacks. Gain skills in a real-life business context, by cracking passwords and
wireless networks and testing web applications for vulnerabilities and security breaches.

Cyber security is a priority for governments and organisations throughout the world. We’ll work together to explore how organisations and individuals can take action to protect themselves online from cyber-attacks.

We’ll begin by understanding networks and operating systems, how they work and the strengths and weaknesses of them. You’ll then think like a hacker, working from the inside out, as you recognise the threats to an organisation and its resources, and learn to implement and test secure systems.

Focusing on the strategic deployment and implementation of cyber security within an organisation, you’ll cover all aspects of cyber security including network security, computer security and information security

You’ll apply your knowledge and skills hands-on in a real-life context, in our specialised lab, which is already equipped with tools such as Kali LInux, Wireshark, Nmap and Burp Suite. You’ll write your own Metasploit modules, automate social-engineering attacks, bypass antivirus software and turn access to one machine as you take total control of the enterprise.

You’ll gain skills in communicating information to higher levels of the corporation’s managers, giving you confidence to present your invaluable problem solving solutions and strategic security planning in any organisation.

We know there’s a worldwide shortage of skills graduates in cyber security, so you’ll be ahead of the game as you further your career and make a real impact on a society that is increasingly dependent on the internet and IT technology.

Our BA (Hons) Illustration and Animation course explores the connections between animation and illustration, helping you to create sequential narratives using a variety of methods – from traditional handmade image-making, to the latest specialist 2D digital animation, 3D CGI used in industry and cutting-edge interactive techniques.

As well as gaining strong software skills and a good understanding of animation, timings and motion, you will become an innovative and creative thinker. You will develop creative abilities, technical skills and a personal language within animation, with the focus being on illustration and design.

Within our supportive and vibrant studio culture, you will work on a range of projects from narrative animation, animated idents, motion graphics, character design, storyboarding, CGI and concept art to develop a body of work for your professional portfolio and showreel, preparing you for industry.

Perhaps most importantly, you’ll get time, guidance and support from a team of industry professionals, animators and illustrators and visiting industry experts who are dedicated to your creative development. In your final year you will also receive guidance from an assigned industry advisor dedicated to the year.

While developing a unique visual style, you’ll also focus on the core foundations: studying the world around you, refining your drawing skills, learning the fundamentals of animation skills using industry standard 2D and 3D animation software, such as TV paint and Maya and learning to create engaging stories through moving images.

You’ll go on group reportage drawing trips, with opportunities to visit museums, galleries and animation festivals in the UK and overseas. You’ll find lots of visual inspiration in Cambridge – from the Botanic Gardens to the art collection in the Fitzwilliam Museum, to the city’s architectural beauty and vibrant cultural and student life.

Use our superb crime scene rooms to learn the skills of a crime scene examiner, as well as industry-standard technology such as 360-degree camera and technology systems. The crime scene rooms feature video and audio CCTV so you can be assessed and receive valuable feedback.

We’ll help you to understand the practical aspects of crime, and how they affect everyday investigations. You’ll look at different types of crime – from burglary through to murder – and find out how these are investigated by the Police, and how other agencies such as fire and rescue contribute to investigations.

As a BSc (Hons) Crime and Investigative Studies student at ARU, you’ll learn not only how to process a crime scene but also how to investigate a crime from scratch. We’ll consider all the processes involved through modules including Forensic Scene Examination.

Our three-year degree course is accredited by the Chartered Society of Forensic Sciences (CSFS) and explores traditional investigative methods used by the Police, as well as newer approaches such as evidence-based policing. You will also learn how to present professional reports in both a policing environment and within a court of law.

As well as benefitting from our tutors’ knowledge, you’ll attend guest lectures from visiting professionals and get an understanding of the workplace through visits to places such as the Crown Court, and other field trips.

Study Philosophy and English literature together and learn to make your point of view stand out with substance, as well as style.

You’ll consider big questions such as ‘Who are we?’, ‘What can we know?’, and ‘What should we do to lead worthwhile lives?’ and discover how great minds have tried to answer them.

Alongside this, you’ll explore how English literature is shaped by its historical and cultural context, and how, in turn, it influences readers and society. In doing this, you’ll also explore other subjects such as history, politics, religion, psychology and history of art.

Your studies will be supported by our expert lecturers, who offer one-to-one tutoring and personalised feedback. This support helped our philosophy courses rank first in the UK in the National Student Survey 2020, and top in the UK for “Satisfied with Feedback' (The Guardian University Guide 2021).

You can also choose to focus on areas of particular interest to you, such as Victorian literature, poetry, contemporary fiction, and the work of philosophers including Kant, Descartes and Heidegger.

You’ll gain valuable research skills by using bibliographies, databases and information technology to answer important questions about literature and you’ll also develop your problem solving, critical thinking and judgement skills by analysing major philosophical ideas.

These are important skills, with the World Economic Forum ranking complex problem solving and critical thinking among the top ten skills needed to succeed in today’s job market.

You can also engage in philosophical discussions and debates through our student-led Philosophy Society, attend events such as our Royal Institute of Philosophy lecture series or boost your employability by learning a language with our Anglia Language Programme.

Focusing a range of periods and themes including British and global histories, race and politics, gender, sexuality and the body, and also how we recreate history, you’ll take part in hands-on historical research to make sense of how past events have shaped our world today.

Cambridge is the perfect place to study history. Thanks to our close links with local organisations, you’ll find yourself handling historical objects, leafing through archival material, and working with museum professionals, as well as engaging with digital sources and archives.

There’s also the chance to study abroad for a semester, take part in European field trips, and go on work placements as you prepare for a career in many different fields including business, management, local government, heritage, museums and more.

As a history student at ARU, you'll form an understanding of why people and societies think and behave as they do – and how these actions can echo down the centuries. This historical insight will sharpen your ability to analyse and tackle complex problems, such as how social divisions arise and dictators come to power. You’ll also form an awareness of the limitations of our knowledge and the dangers of simplistic explanations.

These are important skills, with the World Economic Forum listing complex problem solving and critical thinking as two of the top 10 skills we need to thrive in today’s workforce.

In Years 2 and 3, our optional modules allow you to explore the areas of history that interest you most, with topics including the First World War, modern British politics, sport, the Russian Revolution and histories of everyday life. There is even a class on the history of James Bond! Meanwhile, your Undergraduate Major Project lets you complete a substantial piece of research work so that you become a historian in your own right.

You’ll be supported by staff, recognised as leaders in their field, whose expertise ranges from British imperialism and Victorian studies, to modern politics, gender history and the history of sense and emotions. It’s no surprise that our BA (Hons) History degree came 4th in the UK for ‘Satisfied with Teaching’ in The Guardian University Guide 2019 – and received an overall satisfaction score of more than 94% in the National Student Survey 2020.

Performing is at the core of our Drama degree at ARU.

Grow into a confident, versatile and exciting drama practitioner, while exploring classic literature and genres ranging from sci-fi to children’s books

You’ll work on public-productions and smaller-scale projects, exploring drama practices and texts from the 20th century onwards as well as working on original pieces. Alongside this, you’ll explore many other subjects including history, politics, philosophy and religion as well as developing your literacy and communication skills.

Your deeper understanding of literary texts will improve your ability to interpret dramatic texts and your performance skills.

Our BA (Hons) Drama and English Literature degree lets you weight your studies to your own interests and career goals. Prepare for a career in the arts or fields such as teaching - and get ready to change the way others see the world.

Understanding the importance of literature and drama to society is the main focus of our BA (Hons) Drama and English Literature degree.

Here at ARU, the focus is on an experiential, 'learning-through-doing' programme. Your degree will see you choosing from a range of career-focused optional modules, completing either a 100% practical drama Major Project or an English literature one, and graduating with a professionally produced showreel and portfolio.

Connect with Cambridge’s performance scene through our links to local networks such as Cambridge Arts Network and Cambridge Live. You’ll get the chance to perform in public venues around Cambridge as well as on campus, in the Mumford Theatre and Covent Garden Studio.

Experience being part of a professional troupe with our very own Community Theatre Company and take the chance to perform and collaborate with other creative industries students.

As a Drama and Film student, you’ll explore the latest theory and practice in both fields as we help you to grow into a confident, versatile and exciting practitioner with transferable skills to suit whichever field you hope to work in.

Performance is at the core of our Drama and Film degree here at ARU, whether you’re in front of or behind the camera. Your understanding of film theory and history will improve your acting skills and your hands-on knowledge of performance practice will enhance your filmmaking or writing skills.

In drama, you’ll work on public-productions and smaller-scale projects, exploring practices and texts from the 20th century onwards as well as working on original pieces.

In film you’ll explore the language and convention of drama and film, taking in some of the key movements in history from Hollywood cinema through to more experimental modes of performance.

You’ll also have the chance to weight your studies to prepare for a career in the arts or fields such as teaching – get ready to change the way others see the world.

Our BA (Hons) Television Production course has a specific focus on the television Industry. In the UK, the industry has proved to be resilient and as it bounces back post-COVID, technically competent, creative professionals specialising in TV will be highly sought-after.

Study at ARU in Cambridge, and develop your technical and creative skills in our industry-standard facilities, which include a fully-equipped HD multi-camera TV studio.

With an increase in streamed content, on-demand services and UK exports – and with innovations always round the corner – TV is the place to be.

Television and its associated internet/streaming platforms are among our most dominant forms of media, producing vast amounts of entertainment, factual and journalistic content.

The emergence of streaming over the last ten years, and the way it has shaped and transformed our habits, makes this a fascinating time to address traditional and new modes of production and distribution.

As well as developing your technical skills, you’ll look at important issues around representation, identity, and ultimately a central critical question: what is television?

Our Animal Behaviour BSc (Hons) course is the longest-established animal behaviour course in the UK and is recognised by the Society of Biology.

Study with us in Cambridge and you’ll learn why animals behave in the ways that they do, and how this can impact on the management of animals both in the wild and in captivity.

We know more than ever before about the behaviour of animals. But with so much still left to learn, you could even have the chance to discover a scientific breakthrough as you develop the skills to investigate animals that will allow you to contribute to important discoveries in the future.Animal Behaviour is a practical subject with plenty of opportunities to hone your skills, both in the lab and out in the field.

As part of your degree, you will visit a number of locations and organisations to observe and undertake animal handling and training and to learn about and practise advanced behavioural data collection in the field and within captive environments.Fast becoming a world centre for wildlife conservation, Cambridge is home to Fauna and Flora International, Birdlife International and the World Conservation Monitoring Centre. During your time with us, you’ll have opportunities to attend lectures and visit specialist museums and libraries in the city.