Master of Science in Marketing

at Anglia Ruskin University - Cambridge Campus United Kingdom

Our BA (Hons) Illustration and Animation course explores the connections between animation and illustration, helping you to create sequential narratives using a variety of methods – from traditional handmade image-making, to the latest specialist 2D digital animation, 3D CGI used in industry and cutting-edge interactive techniques.

As well as gaining strong software skills and a good understanding of animation, timings and motion, you will become an innovative and creative thinker. You will develop creative abilities, technical skills and a personal language within animation, with the focus being on illustration and design.

Within our supportive and vibrant studio culture, you will work on a range of projects from narrative animation, animated idents, motion graphics, character design, storyboarding, CGI and concept art to develop a body of work for your professional portfolio and showreel, preparing you for industry.

Perhaps most importantly, you’ll get time, guidance and support from a team of industry professionals, animators and illustrators and visiting industry experts who are dedicated to your creative development. In your final year you will also receive guidance from an assigned industry advisor dedicated to the year.

While developing a unique visual style, you’ll also focus on the core foundations: studying the world around you, refining your drawing skills, learning the fundamentals of animation skills using industry standard 2D and 3D animation software, such as TV paint and Maya and learning to create engaging stories through moving images.

You’ll go on group reportage drawing trips, with opportunities to visit museums, galleries and animation festivals in the UK and overseas. You’ll find lots of visual inspiration in Cambridge – from the Botanic Gardens to the art collection in the Fitzwilliam Museum, to the city’s architectural beauty and vibrant cultural and student life.

Our Artificial Intelligence degree course has been designed with the industry and employers in mind, meaning you have the opportunity to learn the professional skills you’ll need after graduation.
You’ll learn all about the history of AI, the systems that underpin AI and the advanced algorithms that are employed. To achieve this, you’ll be using the most up-to-date technologies including software packages and hardware infrastructure.
This course gives you the opportunity to take a placement year during your studies, where you’ll build up experience working and make industry contacts to benefit your studies and enhance your long-term career prospects.
As part of your studies with us, you will be able to access online educational resources from the Intel AI Academy and AWS Educate programme. Our specialist facilities include a Cisco and AI lab, and we use tools such as Microsoft Imagine Premium and VMware IT Academy. We encourage collaboration, so you’ll also learn through activities with your peers, and lectures and seminars from industry experts.

Explore the causes of crime, the effectiveness of punishment, and how crime and victimisation are represented in the media.

In doing so, you’ll challenge your existing opinions. You’ll also develop skills in evaluating contrasting evidence, critical thinking and crafting arguments by learning how sociologists, psychologists, political theorists and law experts approach crime and complex social problems.

Our BA (Hons) Criminology course places value on hands-on learning. We learn through case studies, the latest research and interactive sessions. There may be field trips to courts, prisons and sites such as Auschwitz.

We have a supportive community of staff and students at ARU. Throughout your BA (Hons) Criminology degree, you’ll benefit from one-to-one personal tutoring and dedicated Criminology social media groups.

Together, we’ll explore the causes of, responses to, and media representation of the most relevant crimes of today. These include violence against women and girls, crimes of the powerful, opportunistic crimes, war crimes, corruption and urban culture.

You’ll prepare for your future career from the first semester: building a portfolio and CV, attending volunteer and employment fairs, taking part in our annual Criminology conference, and hearing from key figures in criminal justice debates and the authors of important criminology texts.

What’s more, our links to local and national organisations give you the chance to gain work experience, and lay the groundwork for your final-year research project.

Our BA (Hons) Television Production course has a specific focus on the television Industry. In the UK, the industry has proved to be resilient and as it bounces back post-COVID, technically competent, creative professionals specialising in TV will be highly sought-after.

Study at ARU in Cambridge, and develop your technical and creative skills in our industry-standard facilities, which include a fully-equipped HD multi-camera TV studio.

With an increase in streamed content, on-demand services and UK exports – and with innovations always round the corner – TV is the place to be.

Television and its associated internet/streaming platforms are among our most dominant forms of media, producing vast amounts of entertainment, factual and journalistic content.

The emergence of streaming over the last ten years, and the way it has shaped and transformed our habits, makes this a fascinating time to address traditional and new modes of production and distribution.

As well as developing your technical skills, you’ll look at important issues around representation, identity, and ultimately a central critical question: what is television?

Performing is at the core of our Drama degree at ARU.

Grow into a confident, versatile and exciting drama practitioner, while exploring classic literature and genres ranging from sci-fi to children’s books

You’ll work on public-productions and smaller-scale projects, exploring drama practices and texts from the 20th century onwards as well as working on original pieces. Alongside this, you’ll explore many other subjects including history, politics, philosophy and religion as well as developing your literacy and communication skills.

Your deeper understanding of literary texts will improve your ability to interpret dramatic texts and your performance skills.

Our BA (Hons) Drama and English Literature degree lets you weight your studies to your own interests and career goals. Prepare for a career in the arts or fields such as teaching - and get ready to change the way others see the world.

Understanding the importance of literature and drama to society is the main focus of our BA (Hons) Drama and English Literature degree.

Here at ARU, the focus is on an experiential, 'learning-through-doing' programme. Your degree will see you choosing from a range of career-focused optional modules, completing either a 100% practical drama Major Project or an English literature one, and graduating with a professionally produced showreel and portfolio.

Connect with Cambridge’s performance scene through our links to local networks such as Cambridge Arts Network and Cambridge Live. You’ll get the chance to perform in public venues around Cambridge as well as on campus, in the Mumford Theatre and Covent Garden Studio.

Experience being part of a professional troupe with our very own Community Theatre Company and take the chance to perform and collaborate with other creative industries students.

You’ll develop your skills in information design, visual identities, packaging and promotion, cross-platform advertising and design for the web. You’ll work in our dedicated Graphic Design Mac suites and base room, bouncing ideas off other student designers and getting guidance and support from the course team, all of whom have worked in the design industry for clients including Tesco, Lotus Cars, Manchester United, Saatchi & Saatchi, The NUS, and the UK Film Council.

You’ll also work closely with a number of graphic design studios, including?Cambridge University Press, CPL,?The District, and Onespacemedia, who will set your live briefs as well as providing lectures and one-to-one feedback, ending with a final review that can often lead to work placements, internships and long-term professional relationships.

You’ll also go on field trips, enter design competitions including Penguin Random House Student Design Awards, YCN?or?D&AD? and can choose to join our annual visit to Amsterdam. There’s even the chance to study abroad for a semester, with funding on offer to help cover the costs.

With its vibrant studio culture, our Graphic Design degree will encourage you to push boundaries and challenge existing thinking by developing innovative design solutions as well as a keen understanding of professional practice. You’ll experiment with print-based design as well as digital commercial practices including site-specific, interactive, motion graphics, mobile media, app design (UX/UI), web and multimedia work.

Our Design & Crafts courses are ranked 8th in the UK for 'Satisfied with Course' and 3rd for 'Satisfied with Teaching' in The Guardian University Guide 2020 reflecting how our students value their experience at Cambridge School of Art.

On our Media and Communication degree you’ll develop an in-depth understanding of our data-driven society and contemporary media environment. You’ll explore issues such as digital media theory, identity and representation, politics and popular culture. You’ll learn to analyse and debate the latest theories and discover the impact of media on all our lives such as the role of ‘Fake News’ and the ethical responsibility of journalism in a 'post-truth' age.

Working in our specialist facilities, you’ll also get hands-on and engage with media production including documentary filmmaking, photography, and digital publishing; creating apps, podcasts or new online platforms.

Choose to study abroad for one semester and get funding to cover the cost, and hone your skills through work placements. You can also choose to take an optional placement year.

As a BA (Hons) Media and Communication student at ARU, you’ll be able to focus on particular areas of interest, such as social media, TV, music, journalism, popular or subculture. You’ll also have the opportunity to carry out a work placement, or produce a commissioned product, in the area of your choice as you prepare for a career in media-related roles, including film, TV, photography and social media, broadcasting, production, post-production, digital content creation and journalism.

On all of our modules, you will work with industry-standard equipment and software, including Adobe Premiere, Photoshop and After Effects.

As a Drama and Film student, you’ll explore the latest theory and practice in both fields as we help you to grow into a confident, versatile and exciting practitioner with transferable skills to suit whichever field you hope to work in.

Performance is at the core of our Drama and Film degree here at ARU, whether you’re in front of or behind the camera. Your understanding of film theory and history will improve your acting skills and your hands-on knowledge of performance practice will enhance your filmmaking or writing skills.

In drama, you’ll work on public-productions and smaller-scale projects, exploring practices and texts from the 20th century onwards as well as working on original pieces.

In film you’ll explore the language and convention of drama and film, taking in some of the key movements in history from Hollywood cinema through to more experimental modes of performance.

You’ll also have the chance to weight your studies to prepare for a career in the arts or fields such as teaching – get ready to change the way others see the world.

Broaden your expertise through the use of Artificial Intelligence (AI) techniques. In a world reliant on data to improve processes and monitor success, this course will help you gain transferable skills in AI to benefit your work place. It's been designed in response to the high demand for experts in big data analysis and modelling. Choose to take an optional 12-week work placement as part of your course and boost your employability.

The combined effect of the big volume of data availability on a global scale and a significant increase in processing power offered by technologies like cloud computing has made it possible to unlock the true potential of machine learning algorithms, extract features from data, and to expand the application domain of artificial intelligence.
The need to adapt and incorporate the ever-growing field of AI and it’s technologies into current business practices is putting increasing pressure on industries to invest in their legacy systems. Supported by Intel’s AI Academy through their online and data processing resources, the skills you will learn can be applied to AI-enabled business strategies and marketing, management of database records, e-business technologies, IT system development and design, and IT project management.

This course is designed to build on the skills of computer scientists, software engineers, IT professionals or established professionals in the areas of computing, mathematics and/or data analysis, to improve and create better systems in their industries, expanding knowledge of machine learning and enabling technologies.

Businesses also have the opportunity to present students on this course with their real life problems through attending as a guest lecturer. We also encourage you to attend local meetings and lectures organised by the IET and BCS, some of which are hosted by our University. This exposes you to engineers from local industries and introduces you to 'what's hot' in technology, an advantage to being based in the centre of Cambridge with its Science and Business Park.

Whether you want to join the traditional publishing industry, establish your own small press or set up a single-author imprint for your own novels, this Masters degree will help you meet your ambitions.

Taught in Cambridge, our MA is the only Creative Writing and Publishing course in the East of England and has been taken by many successful published writers.It offers you an opportunity to develop your fiction writing in a supportive environment, while gaining key insights into publishing practice and international and digital rights.

Our fully customisable postgraduate course reflects the reality that authors are no longer insulated from business concerns. Even the biggest publishers expect authors to build their own platforms and audiences, manage their own social media and interpret sales.

As a student on ARU’s MA Creative Writing and Publishing you’ll benefit from our wide-ranging industry connections, as well as talks, workshops and masterclasses featuring publishers and established fiction writers. You’ll also be able to attend our publishing short courses for free.

In our Creative Writing workshops, you’ll get feedback on your writing from other students as well as from our experienced teaching team, including specialist lecturers and our Royal Literary Fund Fellows. This will give you a unique perspective on how your work is read by different audiences.