Bachelor of Science (Hons) in Marketing

at Aston University United Kingdom

Study Psychology and Business BSc at Aston University, Birmingham, and you’ll experience a unique mix of dual accreditation, expert teaching,

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behavior.

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behavior.

Studying business will provide you with a breadth of business knowledge including the functions of management and the science of decision-making.

and real-world placement opportunities, helping you to develop the skills and insight needed to deliver better services and more effective workforces.

With skills, knowledge and experience in logistics and the workings of the supply chain, you’ll be ready to launch an exciting career in an industry where your skills are in high demand.
Have you ever thought about how events like Glastonbury or the Olympic Games happen and all the people involved to make them a success?

Without people working in logistics, these events simply wouldn’t happen, as all the goods and products need to be produced and transported to the right place at the right time. Our course will show you how logistics and supply chains are crucial to our world and give you the skills to work with partners and suppliers, streamlining business operations and increasing access to international markets.

What you’ll learn
During your time at Aston, you’ll develop a thorough understanding of supply chain management and logistics, and everything that happens to ensure that companies can satisfy their customers' needs and wants.

You’ll develop the techniques used to make these processes work effectively, in order to meet strategic objectives such as minimum cost, maximum service level and shorter cycle times.

You’ll learn how to use the software tools and packages that are used in logistics businesses across the country, building your analytical and supply chain design skills. Our programme focuses on practical, real-life applications to develop a range of key employability skills including problem-solving, good communication with others, data analysis and organisation skills. All these skills are highly transferable, regardless of the career path you choose on graduation.

What you’ll learn
You will study literature, culture and history and explore the style choices of films, digital fiction, Instapoetry and Twitterfiction, alongside more traditional modes of text. We will equip you to critically engage with a variety of texts across both literary genres and periods, and you’ll be able to develop your skills as a writer through our Creative Writing module.

At Aston University, sociology is about real-life, everyday experiences. Our research-led teaching brings social theory to the study of pressing issues in the modern age, such as migration, climate change, welfare, crime, health and sexuality. We focus on key contemporary issues, social policy and decision-making, global trends and international comparisons.

On the sociology strand of the course, you’ll gain an in-depth understanding of social processes, organisational dynamics and inter-group relationships. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyse how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime and climate change, you will be taught by experts in these fields.

This brand new course gives you the skills to devise and develop artificial intelligence solutions alongside broader business strategy - a strong combination. This course also features the opportunity to undertake a professional placement in its second year. 

What you’ll learn

We'll teach you, specialist, technical information together with a deep understanding of how businesses work, to enable you to create ethical, well-justified, and appropriate AI solutions.

Our focus on this course is the application of your AI technical information and knowledge in a business setting, with a focus on machine learning and data mining to improve business processes. You’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions with this focus in mind. 

As well as the development of your technical and business knowledge, you’ll also grow your communication and team working skills as you work on your own and with others on projects and presentations. One of these projects gives you the opportunity to develop a computer game, work as part of a team, and present your solution to the rest of your class.

Stand out from the crowd and kick-start your career in marketing on our MSc Strategic Marketing Management. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behavior including their aspects.

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfill a variety of marketing roles across a wide range of organizations.

Explore the social structures and issues that have shaped your own life and learn not just how to understand the world, but how to change it. Understand some of the biggest debates in society and develop the skills you need to research what matters to you.

What you’ll learn
Sociology and Social Policy at Aston are about real-life experiences and how they relate to bigger social problems. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses, will prepare you for a range of career paths.

What you’ll learn
Combining both core and specialized subjects, our programme prepares students for high-level careers in the private and public sectors.

In your first year, you’ll cover fundamental and advanced maths such as algebra, calculus, and geometry alongside applied maths topics like statistics, machine learning and quantum computing. Our joint honors course enables you to choose a combination of maths and economics modules in your second and final years.

On this course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

Recent placements for mathematics students have included Warner Bros, where the student worked on data analysis about movie releases, and a hospital trust where the student was working with an e-prescribing team, helping to improve efficiency for patients.

Gain specialist training and transferable research skills with our specialised MSc Cognitive and Affective Neuroscience at Aston University, Birmingham. Benefit from access to leading researchers and state-of-the-art facilities within the Aston Institute of Health and Neurodevelopment and School of Psychology.

Cognitive and affective neuroscience studies the biological processes that underpin how human beings think, reason and process their emotional experience. 

The MSc Cognitive and Affective Neuroscience at Aston, provides a unique dual emphasis, providing specialist training at the brain-behaviour interface, as well as on generic and transferable research and communication skills for augmenting your career aspirations and professional development.

Develop your understanding of corporate finance, asset valuation, investment management and risk management techniques. Enhance your analytical and quantitative skills and you’ll gain valuable experience using industry-leading software in our state-of-the-art trading room.

Study MSc Finance at Aston University to equip yourself with the financial knowledge and technical skills to kick-start a successful and rewarding career in the financial sector.

This challenging and exciting programme will advance your knowledge and understanding of finance, whilst helping you to develop a wide range of analytical and technical skills, which are in strong demand from employers in the finance and banking sector. By the end of your studies, you’ll be well-equipped to fulfil a variety of financial roles, both in private and public sector organisations.

The Aston MBA will encourage you to think like an entrepreneurial leader from the start, challenging you at every stage, to personally and professionally develop, through a highly practical, experiential approach to learning.

This is not just a course. This is a new perspective to enhance your future career.

You will approach complex challenges through real-world business problems that you will be tasked with solving. You will think like a business leader, working through challenges by understanding how different functions interact in order to identify solutions for both big and small organisations.

This means, you will cover a broad range of business topics through a hands-on learning experience, equipping yourself with an extensive understanding of how businesses operate in today’s fiercely competitive global commercial environment.

You will discover cutting-edge leadership concepts and frameworks, and put them into practice with applied exercises and real-life business projects. You will develop your ability to inspire and lead enterprises, and be a force for positive change within organisations.

Working independently as well as part of a team, you will identify where your skills need to develop in order for you to personally and professionally develop. You will be exposed to team coaching principles, developing your own personal development plan, as well as have plenty of opportunities to network with, and hear from, industry leaders.