Bachelor of Science (Hons) in Marketing

at Aston University United Kingdom

Study the BSc (Hons) International Relations and Sociology degree course at Aston University to get a fascinating insight into the political and sociological challenges facing our society in the 21st century, giving you a great springboard for your future career.

What you’ll learn
On this programme, you’ll explore the major political and social issues faced by governments across the world. You will develop a knowledge and understanding of the international state system, the structure and purpose of international organisations and the roles played by international institutions, other intergovernmental organisations, multinational corporations and NGOs. Important strengths of the programme include its focus on key contemporary issues in international relations and policy, such as global economic change and the environment as well as international comparisons of government policies.

On the sociology strand of the course, you’ll gain an in-depth understanding of social processes, organisational dynamics and inter-group relationships. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyse how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime and climate change, you will be taught by experts in these fields.

Sociology will equip you with the knowledge and analytical skills that will enable you to think critically and work independently. This includes how to design a research project, collect empirical data, handle complex datasets (e.g., through applying coding techniques) and, most importantly, develop an advanced analytical mindset. This training will be essential for your final-year dissertation during which you will carry out your own individual research project. This experience will provide you with a skillset that is highly desired in a wide range of industries and areas of work.

Civil engineering?is the professional practice of designing and developing infrastructure projects, which includes planning, budgeting, surveying and construction management. Part of the civil engineering and infrastructure cluster here at Aston, this course examines the societal, economic and operational issues related to construction. There’s a high demand for graduates with these skills. With more than two million people currently employed in the construction sector across the UK, and the industry continuing to grow, this demand is increasing. This course aims to address a key skills gap. It’s designed to be contemporary and innovative, meeting the needs of industry.

As you’ll be learning and living in the middle of Britain’s second city, you’ll also gain invaluable, real-life experience of the challenges and opportunities faced by the people and organisations responsible for constructing our built environment.

What you’ll learn
The core subjects at the heart of the degree – structures, materials, geotechnics, transport, infrastructure, engineering and construction management – will equip you with key expertise and enhance your employability.

During the course you will study a wide range of subjects, beginning with the fundamentals of civil engineering, including construction materials, mechanics and mathematical skills.

You will spend a year in industry as part of the course before completing your studies in year four with a research project and a design project as well as the opportunity to specialise in either transport, infrastructure, engineering or construction management.

The skills you will gain are in high demand and, as a graduate, you will be able to contribute to the ongoing development of the built environment in which we live and work.

Mechanical engineers are innovators, building machines, structures and devices of all sizes and for all uses. Study Mechanical Engineering at Aston and we’ll equip you with the tools you need to bring your ideas to life, helping to solve the world’s problems for generations to come. Our Mechanical Engineering degree course offers highly relevant modules in sought-after engineering and scientific subjects.?It is driven by the demands of industry to produce graduates with extremely strong engineering and scientific skills. We also support you to develop strong project management and teamwork skills, as well as commercial awareness.

What you’ll learn
In your first year, you’ll cover fundamental disciplines of mechanical engineering, through academic classes in engineering, science, and maths. You’ll also take on large, integrated projects in practical settings, and we’ll help you to understand new technology and concepts. The course reflects industry practice, as you work in groups to take products from initial concepts through to built and tested prototypes.

During your second year, you’ll begin to develop the skills and technical knowledge you need to become a professional engineer. Then, in your third year, you’ll undertake a major project, involving design, experimental or analytical work that can be tailored to suit your own interests or to suit your target vocation.?

If you choose to spend a year in industry during your degree, we’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

In the final year, you will study advanced-level science and applied maths and exploit this knowledge in a major project, involving design, experimental or analytical work. This allows you to demonstrate your skills, knowledge, and abilities to potential employers through independently tackling a significant engineering challenge.

This course will equip you with the analytical ability and skills required to understand and assess the business environment, whilst gaining the knowledge and understanding of the strategic role that leadership can make within a wider organizational context.

The MSc Strategy and Leadership will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

You’ll undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles, and application of theories relating to leadership within organizations.

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This brand new course gives you the skills to devise and develop artificial intelligence solutions alongside broader business strategy - a strong combination. This course also features the opportunity to undertake a professional placement in its second year. 

What you’ll learn

We'll teach you, specialist, technical information together with a deep understanding of how businesses work, to enable you to create ethical, well-justified, and appropriate AI solutions.

Our focus on this course is the application of your AI technical information and knowledge in a business setting, with a focus on machine learning and data mining to improve business processes. You’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions with this focus in mind. 

As well as the development of your technical and business knowledge, you’ll also grow your communication and team working skills as you work on your own and with others on projects and presentations. One of these projects gives you the opportunity to develop a computer game, work as part of a team, and present your solution to the rest of your class.

If you answered yes and would like to gain the knowledge and experience you need for a career in product design, alongside a range of marketing, management and business skills, this course could be for you.

Our design courses are stimulating, relevant, challenging and rewarding and you’ll benefit from practical, hands-on experience throughout your course. We work with a number of practicing designers so you’ll have the opportunity to work on live projects, ensuring your products are technically and commercially feasible, while also being environmentally responsible.

This course will ensure you develop a range of industry-ready skills, preparing you for whatever future you have in mind, whether that’s in-house design or setting up your own business.

What you’ll learn

In the first year you’ll get a grounding in product design principles and an understanding of how design can affect the profitability of a business.

In the second and final year you will take a common core of design modules to support your projects, integrating your design specialism with the core aspects of product design. You’ll also continue to develop skills that are relevant to your future career, whichever path you choose to take, including presentations and team working. Your final year will culminate in the opportunity to showcase your project work at the Aston Inspired final year design show.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximise your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

Explore English language and literature, how they work in society and their role in the world today, and develop your communication and analytical skills by studying a BSc (Hons) English Language and Literature degree course at Aston University.

What you’ll learn
As an English language student at Aston, you’ll gain theoretical knowledge and understanding of the English language, along with an exploration of social processes, organisational dynamics and inter-group relationships.

You’ll learn from world-leading academics with cutting-edge research and teaching experience in fields such as ethnic and gender equalities, global change, theories of social change, forensic linguistics, language, gender and teaching English to speakers of other languages.

On the literature strand of the course, you’ll get a broad introduction to literary genres and periods from the seventeenth century to the present day, and consider all literature’s different manifestations, from graffiti and blogging to poetry, novels and street theatre.

You’ll study literacy as a social practice and will explore how and why people read and write at all levels of society. We will equip you to critically engage with a variety of texts across literary genres and periods, and you’ll be able to develop your skills as a writer through our creative writing module.

In the third year of your course, you’ll spend a year on placement with a company, working as a teaching assistant in a school or studying at one of our partner universities - you might even choose to combine two of these options, adding further value to your degree, and in your second year we’ll make sure you’re ready to get the most from this opportunity.

Study the Forensic Linguistics MA at Aston University, home of the world-leading Aston Institute for Forensic Linguistics, to take your linguistics skills to the next level and improve the delivery of justice through the analysis of language.

What you’ll learn
The Forensic Linguistics MA course aims to expand your linguistic analysis skills and understanding so that you can apply them to forensic texts, and in forensic and legal contexts.

You will learn from some of the world’s leading academics in the field of forensic linguistics, based at our research institute - the Aston Institute for Forensic Linguistics.

Build on your psychology qualifications and learn advanced psychology concepts and how they apply to various business issues, such as the assessment of individuals in the workplace, organizational behavior as well as strategy and leadership.

You’ll learn from one of the best-known and most successful academic groups in applied psychology in Europe, with experienced practitioners who’ve worked for businesses across the world. They use a mix of innovative and inspiring teaching methods to enable you to get the most from the course and all sessions are delivered in a friendly, supportive atmosphere.