Master of Science in Marketing and Analytics

at Aston University United Kingdom

What you’ll learn
Combining both core and specialized subjects, our programme prepares students for high-level careers in the private and public sectors.

In your first year, you’ll cover fundamental and advanced maths such as algebra, calculus, and geometry alongside applied maths topics like statistics, machine learning and quantum computing. Our joint honors course enables you to choose a combination of maths and economics modules in your second and final years.

On this course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

Recent placements for mathematics students have included Warner Bros, where the student worked on data analysis about movie releases, and a hospital trust where the student was working with an e-prescribing team, helping to improve efficiency for patients.

Study business alongside International Relations to learn more about contemporary issues in global politics, with an integrated placement year to give your career prospects a real boost.

What you’ll learn
As a business student at Aston, you’ll study the theories, principles, and underlying concepts of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the international relations strand of the course, you’ll get an introduction to the international state system and to the structure and purpose of international organizations, such as the United Nations, the World Health Organization (WHO), and NATO. You will develop a knowledge and understanding of the nature between states and also of the roles played by international institutions, other intergovernmental organizations, multinational corporations, and NGOs.

The course will help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You will develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organisations. 

You’ll learn about intellectual property, emerging economies, international entrepreneurship and understand how to develop and deliver entrepreneurial strategies in a range of settings.

You’ll also develop the skills to use statistical techniques to communicate key information, how to use decision models, data mining, web and performance analytics, all of which will build on your analytical skills and ability to problem solve. You’ll get hands-on experience using specialist software and experience in using a range of data sets.

What you’ll learn
You will study literature, culture and history and explore the style choices of films, digital fiction, Instapoetry and Twitterfiction, alongside more traditional modes of text. We will equip you to critically engage with a variety of texts across both literary genres and periods, and you’ll be able to develop your skills as a writer through our Creative Writing module.

At Aston University, sociology is about real-life, everyday experiences. Our research-led teaching brings social theory to the study of pressing issues in the modern age, such as migration, climate change, welfare, crime, health and sexuality. We focus on key contemporary issues, social policy and decision-making, global trends and international comparisons.

On the sociology strand of the course, you’ll gain an in-depth understanding of social processes, organisational dynamics and inter-group relationships. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyse how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime and climate change, you will be taught by experts in these fields.

Engineers are in demand and our Electrical and Electronic Engineering course will provide you with the analytical skills, design expertise and flexibility you’ll need to stand out from the crowd. Our courses are developed in collaboration with a wide range of industry sectors to give a broad but relevant degree so teaching won’t just be standard lectures and you’ll be encouraged to discover how science fiction becomes fact. Designing your own products and working with cutting-edge equipment will be a core part of the course.

What you’ll learn
You’ll begin by covering the fundamental principles of the field, such as digital and analogue electronics, computing, mathematics and project management.

In the second and final year, you’ll specialise by selecting from a broad range of career-focused options, including systems analysis, data acquisition and control, digital system design, telecommunications systems, optoelectronics and signal processing. In your final year you’ll undertake an in-depth project, based on your areas of specialism.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

You may choose to spend your third year in industry and we can support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects.

Study a BSc (Hons) Sociology and English Language degree course at Aston University to explore the English language, how it works in society and its role in the world today and learn about issues and policies affecting the world.

What you’ll learn
Our Sociology and English Language course will provide you with an in-depth understanding of social processes, inequalities, organizational dynamics, and inter-group relationships. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

Sociology will equip you with the knowledge and analytical skills that will enable you to think critically and work independently. This includes how to design a research project, collect empirical data, handle complex datasets (e.g., through applying coding techniques) and, most importantly, develop an advanced analytical mindset. This training will be essential for your final-year dissertation during which you will carry out your own individual research project. This experience will provide you with a skill set that is highly desired in a wide range of industries and areas of work.

Study a BSc (Hons) Economics and Politics degree course at Aston University and tackle some of the most challenging, controversial and real-world issues facing governments, business and the wider society today.

What you’ll learn
On this degree course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan or the emerging global powers. You will acquire the ability to analyse and understand political problems, socio-cultural change and political institutions and structures.

On the economics side, you’ll develop an ability to investigate a range of political and economic issues, and gain a sound understanding of how economic and political issues are often closely interrelated in today’s globalised mass society. You’ll become familiar with a range of tools needed to solve a variety of complex economic problems, and develop research and analytical skills, equipping you with highly relevant, adaptable skills that are transferable across whatever career path you choose.

Develop an understanding of the global business environment, including shifting competitive advantages, which influence strategic business decisions. You’ll also gain the knowledge required for initiating and managing innovation-based business strategies.

The Strategy and Entrepreneurship MSc will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

If you answered yes, would like to work in an innovative and enterprising sector and gain the skills necessary to create user-centred design, this could be the course for you.

You’ll benefit from practical, hands-on experience, learning from visiting designer practitioners, working on live projects, and ensuring your products are technically and commercially feasible, while also being environmentally responsible. We’ll support you to develop an underpinning skillset of engineering principles and technology and work with you to ensure you’re prepared for whatever future you have in mind, whether that’s in-house design or setting up your own business.

What you’ll learn
In the first year, you’ll get a grounding in product design principles and the opportunity to begin to develop your design specialism.

In the second and final year, you’ll take a common core of five design modules to support your projects, integrating your design specialism with the core aspects of product design. Your final year will culminate in the opportunity to display your work as part of the Aston Inspired final year design show.

We aim to provide you with knowledge of materials, production processes, and technology as well as skills in aesthetics, ergonomics, and management to enable you to develop a successful career in design.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximize your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

We’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

You’ll also have the opportunity to network with employers and showcase your work as part of the Mechanical Engineering and Design Industry Club, where you’ll be given opportunities to meet employers

Study Psychology BSc at Aston University, Birmingham, and experience our unique mix of expert teaching, specialist facilities, and real-world placement opportunities, which will help you to gain a deeper understanding of the complexities of human behavior.

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. This academic discipline encompasses a wide range of topics including how changes in the brain influence behaviour, why false memories occur, why people behave differently when they are in a group, how language influences thinking, how we learn to understand other’s intentions, how psychological distress can be alleviated, why we identify with some people and not others, how subconscious processes influence our behaviour, and how our thinking develops as we grow from children to adults.  

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behaviour.