Master of Science in Marketing and Analytics

at Aston University United Kingdom

Study a BSc (Hons) Economics and Politics degree course at Aston University and tackle some of the most challenging, controversial and real-world issues facing governments, business and the wider society today.

What you’ll learn
On this degree course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan or the emerging global powers. You will acquire the ability to analyse and understand political problems, socio-cultural change and political institutions and structures.

On the economics side, you’ll develop an ability to investigate a range of political and economic issues, and gain a sound understanding of how economic and political issues are often closely interrelated in today’s globalised mass society. You’ll become familiar with a range of tools needed to solve a variety of complex economic problems, and develop research and analytical skills, equipping you with highly relevant, adaptable skills that are transferable across whatever career path you choose.

An integrated placement year offers the chance to apply your learning in a work placement in the UK or overseas. Whether you choose to focus on politics or economics, Aston’s strong links with employers around the world mean you will have a wide range of options to boost your employability and explore the world of work. Unlike some other universities, the placement year at Aston is not a ‘bolt-on’ year, it is an integral part of your degree and in your second year we’ll make sure you’re ready to get the most from this opportunity. You'll receive plenty of help and advice in finding your placement and specialist support and supervision from the University during your placement.

You will also have the opportunity to produce a substantial piece of individual work in the form of a dissertation on an agreed topic of your choice.

A Business Management and English Language degree from Aston gives you the chance to combine in-demand commercial and leadership skills, alongside theoretical knowledge and understanding of the English language, how it works in business, and its role in the workplace.

What you’ll learn
You will be taught by lecturers who are internationally recognized researchers in fields such as leadership communication, marketing, economic development, multi-national enterprises, forensic linguistics, language and gender, and TESOL.

With a professional placement year as one of its key features, the program is geared towards increasing your employability by providing you with the knowledge and skills required of professionals working in the public, private and voluntary sectors.

Get a head start in business and examine the major issues facing governments across the world, from terrorism to climate change, with an inter-disciplinary Business and Politics BSc degree course from Aston University.

What you’ll learn
You’ll study the theories, principles, and underlying concepts of the main functions of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the politics strand of the course, you will have the unique opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protest, or religion.

Prepare for a fast-paced career in financial services. Develop a balanced understanding across finance, economics, accounting and management to help you thrive, whether you’re interested in a career in investment banking, training and research, or working with start-ups.

What you’ll learn
You will unpack many aspects of finance and management throughout the course, from capital markets and derivatives, through to asset pricing and international finance. You’ll also develop excellent financial literature skills, from interpreting small scale to large financial data and apply these to real-world company performance questions.

As well as class-based learning, students on our BSc Finance will enjoy study trips such as the recent visit to the London Stock Exchange. Given the global demand for graduates with finance degrees, you can also study a language alongside your degree as well as explore our study abroad opportunities and double degree route.

Study Psychology and Business BSc at Aston University, Birmingham, and you’ll experience a unique mix of dual accreditation, expert teaching,

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behavior.

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behavior.

Studying business will provide you with a breadth of business knowledge including the functions of management and the science of decision-making.

and real-world placement opportunities, helping you to develop the skills and insight needed to deliver better services and more effective workforces.

Unlock even more career opportunities with the MEng Chemical Engineering, an extended, broader-based qualification with four years of academic study.

You could improve the quality of many lives through the products and materials you design and develop as a chemical engineer.

You will learn how to ensure the safe and profitable production of the chemicals and materials required to create products such as clothing, food, medicine, transport and home entertainment systems.

Chemical engineering is a challenging and fascinating profession with extensive career opportunities. With a masters in chemical engineering you will combine a detailed knowledge of chemistry with an understanding of engineering principles in order to design, construct and operate chemical process plants.

What you’ll learn

Our course is designed to develop your engineering skills, in the context of a firm grounding in chemistry. To ensure this, you’ll share your first year with chemists, giving you a good grounding in the subject before gaining a deeper insight into the industrial processes. Subjects you’ll cover include process design, health and safety, biological chemistry, biomaterials, inorganic materials and polymer synthesis.

The MEng builds on the BEng course and is enhanced by additional subjects including process synthesis, advanced management, bioenergy, and a major research project.

Our MEng is a challenging and demanding course which will enable you to progress more readily after graduation to Chartered Engineer (CEng) status which, in turn, equips you to aim for the highest levels in industry.

You have the option to spend a year on placement in industry after your second academic year. Many students find this experience extremely beneficial in terms of their personal development as well as their academic performance and development as an engineer.

If you want to build an exciting career in engineering management, this could be the course for you.

Engineers and engineering skills are in very high demand across a range of sectors around the world. Our Engineering Management masters course will give you the knowledge and skills you need to develop an exciting career in advanced technology.

We aim to equip you with the specialist strategic and operational knowledge you’ll need to become a future leader. We also develop your understanding of sustainability and environmental issues, important skills for any senior leader.

Our team has close links with businesses across the region and internationally, making Aston a great place to learn and develop the skills you’ll need.

What you’ll learn

You’ll gain in-depth knowledge and understanding of the theoretical and applied perspectives of engineering management and leadership. You'll also have the opportunity to develop your areas of interest through a range of specialist modules and completion of a major project.

You’ll undertake real-life projects throughout your course with modules taught using industry-related case studies and current research in the field. We're uniquely positioned, in the heart of UK engineering and manufacturing, to be able to welcome guest speakers from leading companies to share their experiences with you. Field trips to regional businesses will give you a real insight into industry.

Business analytics is one of the fastest-growing disciplines in business today. Our data-rich society demands effective solutions to inform everything from strategic business decisions to policymaking.

What you’ll learn
You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.

You will experience a balanced approach of teaching, hands-on practice, and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.

What you’ll learn 

Through the course, you will develop a comprehensive understanding of scientific principles, learn how to test and critically evaluate concepts and use engineering analysis and computational methods to assess the likely success of their application. 
 
You’ll also gain an understanding of business strategy and operations, developing your project management skills, and learning how to manage risks and work effectively as part of a team.  
 
CDIO - Conceive, Design, Implement, Operate: This is the innovative and hands-on teaching framework on which our curriculum is based, empowering you with the ability to apply your skills to real-world situations and take your learning to the next level.