Master of Science in Marketing and Strategy

at Aston University United Kingdom

When you study economics at Aston, you will be looking at some of the most challenging and controversial issues facing society today, including the gender pay gap and how human behaviour is linked to global warming.

What you’ll learn
You will learn about economic theories and build on your analytical and mathematical skills in order to understand how economics is used to solve a breadth of issues in business and wider society.

You’ll learn about the principles of micro and macroeconomics, mathematics and statistics in economics, econometrics and competition policy, as well select modules to tailor your learning to your areas of interest.

Through case studies, real-world examples and challenges, you’ll explore economics in an applied context and your placement year gives you an opportunity to develop your employability skills. 

Study Psychology and Marketing at Aston University, Birmingham, and experience the ideal blend of specialist subject learning, expert teaching, and real-world experience to prepare you for an exciting career in a range of roles.

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behavior.

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behavior.

Marketing is fundamental for organizational success, from business growth to behavioral change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.

Chemists and chemical engineers make products that we use in our everyday life, from vitamin C to chocolate, from creams to packaging, and from fuels to washing powders.  

You will study how to ensure the safe, sustainable and profitable production of chemicals and materials that will not only improve people’s quality of life but also contribute towards a better future for our planet.  

This programme is academically the same as the BSc (Hons) Chemistry but, as an applied chemist, you will undertake a final year research project under the supervision of one of our academic staff.?  
 
We cater for the needs of ‘pure’ chemists and provide the opportunity to explore the industrial, pharmaceutical, technological and commercial dimensions of chemistry. Business and other specialist topics are built into our courses enabling you to develop valuable management skills.

 What you’ll learn 

You’ll share your first year with chemical engineers, to ensure you have a good grounding in the subject before gaining a deeper insight into the industrial processes. 
 
Areas including sustainability and health and safety will be key to your learning, while more scientific and advanced modules will give you the technical skills you need for your career.  
 
You have the option to spend a year on placement in the

Understand some of the biggest debates in society and gain an in-depth knowledge of social processes, organizational dynamics, and inter-group relationships that could make a difference to society in a range of careers.

What you’ll learn
Sociology at Aston is about real-life experiences and how they relate to bigger social problems. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. We assess public policy responses and where they are problematic.

Our teaching is informed by our research. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime, and climate change, you will be taught by experts in these fields. Our teaching is constantly updated in light of our research findings.

Business analytics is one of the fastest-growing disciplines in business today. Our data-rich society demands effective solutions to inform everything from strategic business decisions to policymaking.

What you’ll learn
You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.

You will experience a balanced approach of teaching, hands-on practice, and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.

Understand the world and how to change it. Whether you want to run your own business, succeed in a global organization, or make a difference in society through social enterprise, Business and Sociology could be for you.

What you’ll learn
You will establish foundations in sociological approaches to gender, race, class, and sexuality before more complex issues between science and race, reproductive politics, corporate power, climate change, aging, religion, and media power.

You’ll study the theories, principles, and underlying concepts of the main functions of management, equipped with a strong understanding of business models and processes, all brought to life with real-world examples and case studies. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions. 

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

Health psychology investigates how the way we behave influences health, illness, and how we care for people living with long-term conditions.  

A health psychologist uses their knowledge of psychology to understand health behaviours and to develop psychological interventions to support behaviour change. They perform a vital role in a variety of areas such as:

Assisting patients with their emotional and psychological needs.
Working alongside healthcare professionals to help them establish clear communication and productive relationships with patients.
Working with health and social care organisations to develop protocols to engender good health and wellbeing.
 
From health inequalities and public health, to psychobiology of illness and long term conditions, our full-time, on-campus Health Psychology MSc will provide you with an in-depth understanding of the theory underpinning health psychology. This course has been designed to give you an ideal base for a rewarding career in health psychology and related fields.

Our Biochemistry course is focused on preparing you for a future career that makes a big difference. Studying at Aston gives you unrivalled hands-on experience, world-class facilities and specialist teaching.

In addition, your integrated placement year will give you the opportunity to put your knowledge into practice. You can undertake placements in hospital, industrial or research laboratories, as well as non-laboratory settings.

As a biochemist, you’ll help to comprehend and resolve biological problems through the use of molecular expertise and processes. You will help to lead the way in developing new thinking, techniques and technology in the fields of:

• Medicine
• Pharmaceutics
• Biotechnology
• Agriculture
• Nutrition

If you’re interested in building a career in the supply chain and want a course that offers the potential for a guaranteed placement and job on graduation, you’ll want to consider studying Business and Supply Chain Management at Aston.

Supply chain management is at the heart of every retail, manufacturing, and logistics business. Working with partners and suppliers across the world, supply chain managers work to streamline business operations and increase access to international markets.

Our course combines the essential business theory and practice from Aston Business School with supply chain expertise to prepare you for an exciting career.