Master of Science in Marketing and Strategy

at Aston University United Kingdom

The course will help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You will develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organisations. 

You’ll learn about intellectual property, emerging economies, international entrepreneurship and understand how to develop and deliver entrepreneurial strategies in a range of settings.

You’ll also develop the skills to use statistical techniques to communicate key information, how to use decision models, data mining, web and performance analytics, all of which will build on your analytical skills and ability to problem solve. You’ll get hands-on experience using specialist software and experience in using a range of data sets.

Electronic engineering impacts on so many areas of every day life so it is perhaps no surprise to find that it is the most extensive and pervasive of all the engineering disciplines.

Our courses are developed in collaboration with a wide range of industry sectors to give a broad but relevant degree so teaching won’t just be standard lectures and you’ll be encouraged to discover how science fiction becomes fact. Designing your own products and working with cutting-edge equipment will be a core part of the course. Our ground-breaking, fast-track, higher level Electrical and Electronic Engineering MEng course allows you to gain an MEng qualification in four years, rather than the traditional five years, making it a more time and cost-effective choice.

What you’ll learn

The first two years of the MEng are taught alongside the BEng degree. You’ll begin by covering the fundamental principles of the field, such as digital and analogue electronics, computing, mathematics and project management, rapidly developing the analytical skills to understand and begin designing electrical circuits and systems.

In the second and final years you’ll specialise by selecting from a broad range of career-focused options, including systems analysis, data acquisition and control, digital system design, telecommunications systems, optoelectronics and signal processing. The final year is taught alongside our masters programmes and you can choose to study a broad range of modules, or specialise in one particular area, such as communications, sensing, computing or electrical power. You will also undertake an in-depth project, based on your areas of specialism.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

In a data-rich society, every organization needs analytical planning and big data analysis. This course has been designed to meet the growing demand from employers and will equip you with the skills to extract meaningful information from data to inform strategic decision-making.

From data mining and web analytics to business analytics in practice, our MSc Business Analytics will give you a comprehensive understanding of key areas of business analytics and develop your skills to meet the high demand from employers.

Attracting students from all over the world, this course is a great opportunity to mix with people from different cultures and with diverse backgrounds.  You’ll enhance your communication, teamwork, and management skills, whilst building a network of international contacts. It will also help you to appreciate the various approaches to people management in a multicultural context.

Gain hands-on experience of pharmaceutical formulation and knowledge of the drug development process from concept to market with the Drug Delivery MSc at Aston University, Birmingham.

The pharmaceutical sciences arena includes a vast range of disciplines such as drug discovery, design, and delivery, all of which are crucial to the development and success of new drug therapies and medicinal products.

Drug delivery focuses on the different designs of dosage forms available, such as tablets, injections, and patches. The aim of drug delivery is to ensure the safe and effective arrival of the drug at the correct time and concentration for the patient.

Our Biochemistry course is focused on preparing you for a future career that makes a big difference. Studying at Aston gives you unrivalled hands-on experience, world-class facilities and specialist teaching.

In addition, your integrated placement year will give you the opportunity to put your knowledge into practice. You can undertake placements in hospital, industrial or research laboratories, as well as non-laboratory settings.

As a biochemist, you’ll help to comprehend and resolve biological problems through the use of molecular expertise and processes. You will help to lead the way in developing new thinking, techniques and technology in the fields of:

• Medicine
• Pharmaceutics
• Biotechnology
• Agriculture
• Nutrition

If you answered yes, would like to work in an innovative and enterprising sector and gain the skills necessary to create user-centred design, this could be the course for you.

You’ll benefit from practical, hands-on experience, learning from visiting designer practitioners, working on live projects, and ensuring your products are technically and commercially feasible, while also being environmentally responsible. We’ll support you to develop an underpinning skillset of engineering principles and technology and work with you to ensure you’re prepared for whatever future you have in mind, whether that’s in-house design or setting up your own business.

What you’ll learn
In the first year, you’ll get a grounding in product design principles and the opportunity to begin to develop your design specialism.

In the second and final year, you’ll take a common core of five design modules to support your projects, integrating your design specialism with the core aspects of product design. Your final year will culminate in the opportunity to display your work as part of the Aston Inspired final year design show.

We aim to provide you with knowledge of materials, production processes, and technology as well as skills in aesthetics, ergonomics, and management to enable you to develop a successful career in design.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximize your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

We’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

You’ll also have the opportunity to network with employers and showcase your work as part of the Mechanical Engineering and Design Industry Club, where you’ll be given opportunities to meet employers

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.

Study the BSc (Hons) Politics and Social Policy degree course at Aston University to examine the major political, economic, and social issues facing governments and societies across the world, and how the policies they develop impact all our lives.

What you’ll learn
In this course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protests, or religion.

On the social policy strand of the course, you’ll examine why governments take particular decisions in key policy areas and develop a detailed understanding of processes of policymaking at global, national, and local levels of government. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses will prepare you for a range of career paths.

Understand the world and how to change it. Whether you want to run your own business, succeed in a global organization, or make a difference in society through social enterprise, Business and Sociology could be for you.

What you’ll learn
You will establish foundations in sociological approaches to gender, race, class, and sexuality before more complex issues between science and race, reproductive politics, corporate power, climate change, aging, religion, and media power.

You’ll study the theories, principles, and underlying concepts of the main functions of management, equipped with a strong understanding of business models and processes, all brought to life with real-world examples and case studies. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions. 

The MSc Strategy and Analytics will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will also help you enhance the skills required for assessing, developing, and critically evaluating entrepreneurial strategies. You’ll develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organizations. 

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment. 

This course is part of a suite of MSc programs offering you the opportunity to design your degree to suit your personal and professional career aspirations.