Bachelor of Arts (Hons) in Fashion Branding and Communication with Placement

at Birmingham City University - City Centre Campus United Kingdom

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

What's covered in this course?

Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

Whether you're a recent graduate or returning to study after a break, our postgraduate programs in Vocal Performance provide you with advanced-level training in singing. You're encouraged and enabled to increase your experience as a performer and to broaden your repertoire, though you can also take the opportunity to specialise if you wish.

Alongside your vocal studies, our courses provide excellent opportunities for you to develop other skills relevant to a future career in the music profession. A separate postgraduate pathway is available for Jazz vocalists.

You'll receive specialist vocal tuition from leading UK and internationally renowned performers and teachers. In addition, you'll enjoy regular opportunities to sing in a variety of contexts, both as a soloist and in ensembles with other performers. Such opportunities include not only classes and masterclasses (these last being led by distinguished guest performers), but also in concerts and on the operatic stage.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Consumer Psychology degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Do you want to develop your digital skills and become an Industry 4.0 specialist? This MSc Smart Manufacturing course will prepare you to apply digital skills into a dynamic and highly in demand sector, putting you ahead in the graduate job market.

Smart Manufacturing is the convergence of Operational Technologies and Information Technologies, to support the operations of the factory of the future. Also known as Industry 4.0 the convergence of manufacturing’s physical aspects and processes with data, sensors, artificial intelligence, cyber security and computer networks enables an increase in efficiency across the value chain of the manufacturing sector.

On this course, you will focus solely on the computing aspects of Industry 4.0, to enable your professional development by filling the skill gap required to understand how data and digital technology transforms and augments the physical aspects of manufacturing and its related areas.

Professional Placement option

The Professional Placement option will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Want to enter the exciting world of property? Discover our BSc (Hons) Real Estate course. This degree is for you if you are interested in the study of the built environment and in the acquisition, disposal, management and valuation of land and buildings.

This real estate course has been developed in the UK in accordance with the requirements of Royal Institution of Chartered Surveyors (RICS), the leading international professional body for surveying, our course meets the needs of potential employers in the public, private and third sectors. You will complete your undergraduate degree with the most current and relevant insights.

What's covered in this course?

You will gain a detailed understanding of real estate, alongside learning to make an expert analysis of the processes of its ownership, development, occupation, valuation and management. You’ll also examine economics and finance, property valuation and management, development, construction, urban planning and law, ensuring you are equipped with the attributes you’ll need for a successful career.

The course integrates technological, financial, legal and management issues, and you will connect the theories and practice of real estate to a range of real-life case studies, helping you understand the complex world of property.

 We will prepare you for a career in real estate, developing your collaborative skills and ensuring you are not only able to practise effectively within the global real estate industry, but that you are also sensitive to the needs of the diverse cultures that you come into contact with in your work.

Especially relevant for the would-be chartered surveyor, this course offers a detailed study of the built environment alongside an expert analysis of the acquisition, disposal, management and valuation of land and buildings.

The BA (Hons) English degree course combines the creative and the critical, the personal and the social, the historical and the contemporary.

In the School of English, you will be taught by respected academics and practitioners offering a diverse range of modules in literary studies, linguistics, creative writing and drama. Your degree will allow you to tailor your studies to your individual interests and career aspirations with both a local and global outlook.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English as a subject, which has interdisciplinary reach beyond its own boundaries.

Identifying how language works in practice, engaging with multiple forms of communication, examining how language and literature engage with societies and cultures past and present, and the place of English in a global context, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment where you will be taught by respected academics and expert practitioners who foster a community of experimentation, innovation and inclusivity.

Our graduates are characterized by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School is committed to contributing to the cultural life of Birmingham and the wider West Midlands. We do this through working closely with partner colleges and schools, by maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG), and by working with agencies such as Writing West Midlands. In all of this we seek to widen participation and provide opportunities for the community to engage with the discipline and the University.

The dynamic and fast-moving industry of investment offers wide variety of careers; it demands professionals with high level of finance knowledge, technical skills and the abilities that quickly adopt to new challenges.

The MSc Finance & Investment degree at Birmingham City University will equip you with the knowledge, skills and abilities required to start a graduate-level career and make a difference in the industry.

As the investment professionals of the future, you will gain knowledge as well as the essential soft skills like adaptability and lifelong learning skills. While you progress throughout the course, you will become more effective and creative in problem-solving. You will develop ways of analysing and thinking about investments that will remain with you in the years ahead when new and different investment opportunities become available.

The Youth Work and Communities degree at BCU is a contemporary and exciting course, which has accreditation from the Joint Negotiating Committee, which is the Professional body that accredits Youth Workers in England and Wales.

The course has been designed with key stakeholders, including the National Youth Agency, UK Youth, youth work managers, practitioners and young people themselves, to integrate the core knowledge and skills required to jump-start a successful career, working with young people and communities, whether that be in the public sector, non-governmental organisations/voluntary field or private sector.

Practice skills, cultural competencies, communication, placement and community engagement opportunities, have been built-in throughout the program, to ensure students incrementally develop the essential and specialist skills and expertise to build thriving careers, working with diverse young people and communities.

The Youth Work and Communities BA degree at BCU offers:

• A JNC recognized qualification to work in Youth Work, which is also valued and recognised in many other ‘people work’ contexts and sectors, in the UK and across the globe
• A core focus on diversity, equality and social difference. We offer opportunities to learn and work on placement in Britain’s second-biggest city, with highly diverse young people and communities, in a vibrant urban context of rapid social change. This experience is supported with diversity-oriented learning on core modules
• A core leadership and enterprise strand, which runs throughout the programme, to develop skills to fast-track your career through strategic, project management and youth work organizational skills
• A global focus and commitment throughout modules, and in two dedicated modules, situated in level 5 and level 6, which prepare students for careers that could lead to employment anywhere in the world. We integrate global issues in youth and community across your studies, such as refugee and migrant support, cross-cultural working, working in situations of conflict and anti-modern slavery/anti-trafficking practice
• Opportunities at level 5 and 6 to select optional modules including: mental health and counselling approaches, black political activism, youth, crime and justice
• Excellent placements throughout the three years to provide experiential learning and opportunities to build professional networks and your own field of interest in youth and community
• Research skills training specifically focused upon working with diverse communities and young people
• Coverage of innovative and creative digital skills and practice for youth and community work

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding?

Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry.

What's covered in this course?

You will be taught by an industry-experienced teaching team and by visiting industry professionals. There is also the opportunity to participate in live industry-based projects and competitions, such as working with Textile View 2 magazine, and L’oreal Brand Storm.

You will develop visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.

Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a faculty of creative students to collaborate with. You can also take part in the international Erasmus exchange program and choose to follow our four-year sandwich option, which features a one-year industry internship.