Master of Science in Public Relations with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

This forward-thinking, exploratory, design-focused MA, is rooted in a deep connection between theory and practice. In completion, you will know how to critique, create and experiment with the design of high-quality, trans-disciplinary urban places.

As ‘an umbrella’ field of study and profession, Urban Design lies at the critical junction of an ever-increasing urban population that continues to add pressure to global systems, with effects that connect through scale, from political strategies right down to an individual's everyday personal experience. Now is the time we must be innovative and joined-up in our thinking. Whether you have a background in architecture, Landscape Architecture, Planning, or other fields; Urban Design is an acknowledgment that we need to work together to face the current global challenges and develop integrated responses that open new opportunities for all of us.

BA (Hons) Fashion Imaging will enable you to become highly creative, innovative and employable fashion imagemakers. By effectively embracing new and traditional technologies with an open and experimental approach, you will learn how to create exciting and challenging fashion imagery.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programs or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.

The course attracts students from all disciplines from around the world, and we urge you to enrich your perspective as a global citizen, through expanding your cultural horizons in a stimulating multi-cultural environment and helping you to become a global graduate equipped to meet the needs of employers across the world.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry. Many of our graduates go on to start up their own, or even develop existing family businesses.

Our LLM in International Human Rights will expose you to the fundamental aspects of the field and provide you with the opportunity to critically examine the impact of the international human rights standards on national constitutions and laws, with particular focus given to the conflict between international standards and national provision.

The LLM International Human Rights also provides you with an opportunity to assess how international human rights law offers protection to different categories of vulnerable groups.

Additionally, our LLM provides an opportunity to acquire, or build upon existing skills gained from your undergraduate course - enhancing employment opportunities in the legal profession and providing a basis for progression to doctoral studies.

Want to study both psychology and criminology at University? Our BSc (Hons) Psychology with Criminology degree combines both subjects and allows you to take a year-long industry placement.

Our innovative criminology and psychology course will give you a deep understanding of how the core and specialised areas in psychology and criminology contribute to our understanding of contemporary issues.

You will apply scientific reasoning and evaluate patterns of behaviour, gaining key transferable skills in communication, teamwork and problem-solving. Additionally, you will also learn how psychology can be applied to explain certain aspects of crime and criminal behaviour.

What's covered in this course?

This versatile course provides the opportunity for you to embark on a psychology career, or bring those skills to the domain of criminology.

Over the three years, your Psychology modules will help you gain a deep understanding of one’s mind, behavior and reasons why individuals carry out certain actions, while your Criminology modules will help you understand the relationship between the different aspects of crime and victimisation.

Our focus on contemporary and innovative learning practices will help you gain key employability skills, such as communication, teamwork and problem-solving, as well as key skills in two innovative, intriguing disciplines.

Through the skilful manipulation of materials, processes and ideas artists are able to offer creative insights which shape who we are and how we exist in the world around us. These are valuable skills in the fast-changing and interconnected web of ecological, political and socio-economic and philosophical contexts.

Our BA (Hons) Fine Art course embraces important traditional making skills such as painting, drawing, printmaking, sculpture, installation, digital media and performance, and places an emphasis on the fusion with new developments in creative practice framed within a professional working context to improve employability. This hybrid approach, coupled with discipline-specific studios and specialist workshops, will equip you to navigate the growing and changing face of the Creative Industries into the future.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky and Disney.

BEng (Hons)/MEng Mechanical Engineering degree will develop you as a skilled engineer capable of undertaking mechanical engineering tasks within and across organisations. The course focuses on the importance of sustainable futures and the Government's STEM agenda, in order to give you the knowledge and attributes you will need to thrive in this ever-changing industry.

You'll work on industry-standard analytical tools, develop your design skills, as well as exploring a wide range of facilities, such as our test cell and exhaust analysis equipment.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice. Problem-solving and project management are key skills for an engineer, and our focus on practical experience will help to improve your skills in these highly sought-after areas.

During your studies, you will use the latest tools and technologies, developing new skills at an advanced level. The course will encourage your creative thinking and develop your engineering leadership skills. Building on a foundation of the generic skills required by tomorrow’s engineers, you will also explore the wider context of engineering, as well as the application of advanced engineering principles to solve problems through research and development. You’ll engage in independent study and systematic enquiry at an advanced level and take responsibility for the conclusions drawn from it.

You will have lots of opportunity to apply industry-standard modelling and simulation techniques to the analysis, specification and design of mechanical engineering systems so that you are able to apply your knowledge and theory to a practical situation. In this way, we make sure you are ready to step straight into employment.

Our postgraduate courses in Music Technology provide an opportunity for composers and composer-performers to experiment with and develop expertise in the creative application of established and new music technologies.

Royal Birmingham Conservatoire is an internationally important centre for performance and composition with technology, especially live electronics. An example of its work is the highly acclaimed Integra Live project, an application that makes it easy to use interactive audio processing to create new music.

As you might expect, in this context, our postgraduate courses in Music Technology provide an exciting opportunity for composers and composer-performers to experiment with and develop expertise in the creative application of established and new music technologies.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.