Bachelor of Arts (Hons) in Marketing with Advertising and Public Relations

at Birmingham City University - City Centre Campus United Kingdom

Looking for a versatile IT course in the UK? Study with us in the exciting city of Birmingham. Our multidisciplinary BSc (Hons) / MSci Computing and Information Technology degree will equip you with the technical and managerial skills you'll need to embark on a successful IT career.

You'll use first-class, industry-standard equipment and labs, and have the chance to put your academic learning into practice on a placement year – all of which will prepare you for an information technology career with a range of companies. We’re also an academy for Microsoft and Cisco systems with strong industry links.

What's covered in this course?

This course is for you if you want to combine a highly rigorous academic qualification with real-life practical work experiences, enabling you to put your learning into innovative practice.

You'll be based at our  City Centre Campus, where you'll use dedicated, industry-standard facilities to research and work on enterprise software and virtual environments to develop business solutions and real-time systems.

You will develop the strategic mindset to address global challenges; the kind that that businesses and communities face on a day-to-day basis to maintain their digital infrastructure. You'll have access to virtual learning environments, as well as networking, electronic, enterprise systems and business intelligence laboratories.

We are preparing you for the workplace. You'll learn computing and information technology skills that are needed to design, develop, operate and maintain effective systems.  Your knowledge of the application of computing to provide IT solutions will evolve on a daily basis, and we will ensure you are able to innovate in order to deliver business value and sustainable solutions.

Studying computing with us puts you at the heart of an exciting, innovative community. Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Looking for Sociology courses in Birmingham? Our BA (Hons) Sociology degree allows you to take a year-long placement in industry, gaining invaluable experience before you graduate.

Sociology helps us make sense of the societies in which we live and our place within them.

As one of our longest established courses, you’ll benefit from a programme of study taking an in-depth look at contemporary sociological issues that has been honed over several decades.

What's covered in this course?

You’ll explore and question social norms and discover the complex issues behind day-to-day routines and social practices.

We explore patterns and processes of inequality, examine the structure and dynamics of social hierarchies and power relations and ask why and how people shape their identities and practice their lives. We encourage you to explore how sociological knowledge can connect individuals and how it can provide you with the skills needed to participate in debates not just about what society is but how it could be.

Through the links we’ve developed with work-place organisations such as local School Academies, Citizens Advice Bureau and Woman’s Aid, we help support you to make professional contacts and to apply your studies to real-world situations when taking part in voluntary work or on placement. We also enjoy close links with the city of Birmingham itself, a diverse community perfect for sociological examination.

This MSc Cyber Security course provides a broad foundation for Cyber Security concepts while delivering advanced knowledge and skills in key technical areas. Designed to meet the growing demand from global business and industry for robust cyber security systems, this course underpins the principles and practical professional skills you’ll need to meet the future challenges faced by organisations, particularly when it comes to strategic security planning.

This course provides future Cyber Security professionals with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding
topics. You will develop state of the art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the Cyber Security challenges faced by modern organisations.

Our academic staff members are actively engaged with government and industry to help solve their complex problems. These strong links provide you with plenty of professional opportunities that will help you to acquire valuable exposure to the real life challenges of Cyber Security.

Accredited by the Chartered Institute of Marketing our BA (Hons) Marketing with Digital Communication degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Our MA Fine Art Master’s course embraces art practice, in whatever form it takes (drawing, painting, sculpture, print, photography, installation, lens-based media, performance, participatory, interdisciplinary and expanded practice) and in whichever circumstance it occurs.

It is conceptual at heart, pursuing strong ideas and challenges of art in real life. The artist Joseph Beuys, working in Social Sculpture, famously said: "Each and every man has the most precious building in the world in his head, feelings and free will. And the French poet Baudelaire said: the best form of art criticism is another work of art."

We agree and so art is considered in relationship to philosophy, art history and theory, contemporary discourse and global contexts, establishing critical frameworks in which artists make work. We also have strong links with art galleries and artists communities, including Eastside Projects led by Gavin Wade and Céline Cordorelli.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programs or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Want to study investment finance in the UK, and take the first step towards a career in investment banking? Our BSc (Hons) Finance and Investment course with its robust content and unique features allows you to stand out from the crowd when you graduate.

Our course is focused on practical applications of financial skills in the investing world, qualities that are in high demand in modern finance and investment management sectors.

The course will develop your transferrable skills embedded across different modules on the course as well as your engagement with our Graduate+ employability programme. The course is also accredited by Chartered Institute for Securities and Investments (CISI). Designed to equip you with technical knowledge and skills in line with the curriculums of professional bodies such as the CFA Society UK, CFA Institute USA and CISI UK, as well as a range of employability attributes, the course will develop you as a work-ready graduate for careers in Finance and Investment across different industries.

As you progress, you will become more effective and creative in problem solving, as well as being able to critically advise individuals and companies in the UK and internationally. The modules are designed to enhance and develop your theoretical understanding from an academic perspective but also to apply acquired knowledge to the finance and investment sector.

The course is designed with some mandatory subject areas which provide the key underpinning knowledge for the course however allows you an opportunity to select some subjects based on your specific areas of interest. Therefore, during the second and final year of the course, there will be more flexible learning opportunities that will enable you to specialise in particular subject areas, as well as allowing you to tailor your course to a specific career path.

The course also has the option of a sandwich year, wherein you'll get to go on a year-long industry placement, giving you invaluable real-world employment experience.
The international focus of the course is derived from the diversity of the student body and the teaching team, plus the use of international teaching materials. Moreover, students can choose to spend a year or a full semester studying their modules overseas at a partner institution. While doing this course, you will have wide variety of opportunities to compliment your studies.

Based at the University’s new campus in the UK’s second city, you’ll live and study in a vibrant environment and engage with local, national and international businesses. You will be taught by highly qualified academics with industrial and professional experience.

Looking for a security studies Master’s in Birmingham? Our MA Security Studies is open to graduates from all subjects.

The subject of security has considerable contemporary relevance, both nationally and internationally. A long and diverse list of issues have been characterised as security threats from warfare to global warming.

On this Master's you will consider events such as these across a range of different perspectives discussing their implications for security at the international, national and local levels as well as their relevance to different actors such as the state and the individual.

For example, the ongoing Syrian civil war and the breakdown of the Syrian state may represent a security risk for the UK by giving groups likes ISIS the space to operate and potentially attack the West. However, if we alter our focus we quickly become aware of a range of different insecurities felt by civilians displaced from their homes and struggling to survive as a result of the conflict.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky, Johnson & Johnson, and Disney.

Whether you take the four-year or three sandwich route, the important thing about work placements is that they provide an opportunity for you to get to grips with working, meeting deadlines and working in a team. A placement enhances your knowledge in many ways, helping you with your course, as well as helping you to find out more about a job or industry, leading to more informed decisions upon graduation.