Bachelor of Arts (Hons) in Marketing with Advertising and Public Relations

at Birmingham City University - City Centre Campus United Kingdom

Data Science is an exciting new discipline that integrates computer science and statistics, which helps enable us to gain valuable insights that are needed in modern organisations. The Computer and Data Science degree course is designed to equip you with the cutting-edge skills required to satisfy the global demand for Data Scientist roles and thus build a rewarding career.

You’ll gain a well-rounded education in Computer and Data Science, whilst developing your teamwork and software development skills. When you graduate you’ll be able to design software by applying mathematical and scientific principles, enabling you to thrive in the IT industry.

You’ll cover all aspects of data science, ranging from data acquisition, integration, storage, analysis and visualization of data. You’ll also learn about data mining, statistical analysis, and machine learning by working collaboratively with academics and businesses, applying practice-based skills to real-life case studies and projects.

The BSc Cyber Security course is designed to equip you with state-of-the-art technical knowledge, intellectual know-how, management capabilities and practical skills that will enable you to succeed in meeting the cyber security challenges facing modern organisations. In the 21st century, data has become a necessary commodity, which has value in isolation and more so when viewed as a larger data set for trends and habits.

Data is key to the functioning of modern business and the protection of this data is key to the ongoing success of the digital economy. As systems, such as IoT, both generate and consume data grow in capability and complexity, the need to protect the data created, stored and transited across public and private networks intensifies. Due to this, the need for suitably qualified cyber security practitioners has never been greater.

This course will provide you with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding and up-to-date topics. You will learn state-of-the-art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the cyber security challenges faced by modern organizations.

This course is supported by a vibrant research environment within the centres for Cyber Security and Cloud Computing at BCU and by traditionally strong industrial links with CISCO, Oracle, IBM, Microsoft, UK Fast, Linux Professional Institute and BT.

Our MA Art and Design: Interdisciplinary Practices develops your professional practice while engaging with the hybrid nature of art and design in contemporary culture. You will apply art and design methodologies to challenge conventional viewpoints. A multidisciplinary team of expert staff encourages you to work across mediums, processes and working methods (such as photography, installation, print, digital media, sculpture, illustration, curatorial practice, textiles, drawing, sound, graphic design, site-specific art, participatory arts or 3D design).

What's covered in this course?

This stimulating course offers you an education in contemporary art and design from an interdisciplinary perspective. You will be supported as creative individuals from a range of tutors and practitioners, with the aim of pushing your existing practice in new directions. The course helps you develop a wider contextual understanding of your practice, while gaining strong research skills in order to develop interdisciplinary projects underpinned by contextual and theoretical debates.

You will be encouraged to develop independent study in relation to different cultural perspectives and a range of contemporary art and design practices, such as fine art, curation, visual communication, fashion, product and interior design.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviors at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Digital business is all about the adoption of new technologies to transform businesses and gain competitive advantages in a continuously changing global environment. It is transforming business by integrating digital technologies and business processes in a digital economy.

Businesses are now adopting new technologies, for example the Internet of Things (IOT), Artificial Intelligence and Blockchain to gain competitive advantages in the fourth industrial revolution (industry 4.0), which builds on the preceding three but uses new digital technologies.

In essence, businesses will require people who have the capability to work in the roles, but not limited to Digital Business Transformation, Technology & Innovation Management, Business Data Analytics & Intelligence, Business and Technical Sales, Business Risk and Change Management or Project Management. By the time you complete BSc (Hons) Digital Business you’ll be well prepared for these varied roles, with the relevant knowledge and skills.

This course is designed to develop your digital capabilities, theoretical background and business skills which are required to pursue a career in the digital transformation of business. Hence, the course will equip you with the professional skills that are specifically aligned to the increasing job opportunities in business as it is digitally transformed and changed.

Want to study a Film Production degree? Explore the fundamentals of technology in film, from narrative, composition and film theory to camera testing, designing digital production workflows and post-production.

Like the film industry itself, BSc Digital Film Production enables students to exercise a broad range of technical and creative skills with the support of the university’s cutting edge facilities and software, including our Parkside Media Centre.

What's covered in this course?

The Digital Film Production degree course combines a study of audiovisual technologies and production processes, with contextual investigations and production experience. You’ll develop knowledge, understanding and skills relevant to the production of digital film content and to the wider film, television and video industries.

You’ll focus on fundamental technical concepts, including the physics of sound and light being recorded during production (and the tools and techniques required to do this), as well as the technology used to digitally store and manipulate both images and audio in post-production.

When you graduate, you will be versatile, technically literate, and creative: well-equipped to perform a variety of craft roles within film, television and video production and will bridge the gap between technology specialists and creative artists.

Birmingham City University is a great place to study - the city has an active and accessible film-making community, and you will be studying in the same campus as undergraduates studying a range of arts, including acting, music, photography, fashion and theatre.

You’ll also be encouraged to engage with industry, with a number of flexible paths to help you gain work experience, including: basing selected modules around work experience, taking a placement year and working on commercial productions within the University.

The MSc Advanced Computer Networks is the ideal course for those who intend to pursue/progress in the computer networks / network security industry. Whether you are looking to start a career in networking or to progress in your current career, we have designed this course with the most relevant and state of the art developments to give you practical technical experience in the domain of enterprise network design, penetration testing, network automation and more.

We have also taken an applied approach to incorporating research as part of the course, so for those interested in research careers and PhD studentships, this would be a strong stepping-stone. Throughout the course, you will have access to our advanced labs with racks of networking devices as well as our online NetLab system which gives you the ability to access real networking hardware from anywhere via internet. This gives you flexibility to work and practice around your own schedule.

We take pride in having close links with our industry partners and this course was designed to address the gap between academia and industry when it comes to required technical skills. While on the course, you will have access to a wealth of knowledge base and will have the opportunity to benefit from certification courses such as Cisco CCNA, CCNP, DevNet, JUNOS, PaloAlto PCNSA and many more which are all included as part of our academy courses.

Our BEng (Hons) / MEng Electronic Engineering course will teach you a broad range of skills, helping you to become a rounded electrical engineer.

Throughout your degree study, you’ll have access to our state-of-the-art technology and resources, plus you’ll have the opportunity to secure yourself an industry placement, giving you instrumental electrical engineering work experience.

What's covered in this course?

The Electronic Engineering BEng (Hons) / MEng will give you an understanding of the social, commercial, legal, ethical, economic and environmental factors associated with engineering, as well as comprehensive knowledge of the science and mathematics associated with the discipline.

You will also develop the key transferrable skills that modern employers require, such as problem-solving, project planning, presentation and communication. Our competitions, such as the annual Engineering Show, which includes the international micro-mouse competition, gives you the opportunity to participate in a range of competitions centered on autonomous and non-autonomous robotic vehicles.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice.

The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry.

KPMG states that the entire global sports market – including infrastructure, events, training and sports goods – is estimated to be worth between $600-700 billion a year, and the industry growth outpaces most countries yearly GDP. Over the past decade there has been a huge increase of career opportunities in the global sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry.

According to Deloitte, sport business-related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.

Combining theory and practical application this course will draw heavily from executive international sport leaders, such as Manchester City Football group, Edgbaston, Birmingham City FC and ESL to name a few, to cover multiple aspects such as crisis and risk management, technology and digital innovation, marketing, events, operations and analytics.

Given the aforementioned, and input from industry, this course is designed with the scientific (MSc) nature to enhance you with the necessary numeracy and analytic skills to see you excel and progress in the global sports industry.

Professional Placement option

For our MSc International Sport Management degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

Designed for recent graduates and suitably qualified mature students, our taught Master of Music (MMus) Orchestral Conducting courses provide the technical training, collaborative opportunities and podium time necessary to help you prepare for a career as a professional conductor. Royal Birmingham Conservatoire is currently the most exciting destination for orchestral conductors, with an active concert schedule.

As a Principal Study Orchestral Conductor, you'll be offered individual tuition from our staff conductors, and also from the many distinguished guest conductors who work with our ensembles and orchestras on an occasional basis throughout the year.

You'll work across the whole spectrum of the Conservatoire’s music-making, from core contemporary repertoire and student composition projects, through the central romantic and classic masterpieces back to period performance techniques.

It's normal for conducting students to be proactive in presenting performances of projects that they've generated themselves. You'll receive support and professional advice in pursuing such projects, which should be viewed as an essential element of your studies. Both PgDip and MMus courses provide excellent opportunities to develop other skills relevant to a future career in the music profession.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in this course?

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.