Bachelor of Arts (Hons) in Marketing with Digital Communication

at Birmingham City University - City Centre Campus United Kingdom

Looking for Sociology courses in Birmingham? Our BA (Hons) Sociology degree allows you to take a year-long placement in industry, gaining invaluable experience before you graduate.

Sociology helps us make sense of the societies in which we live and our place within them.

As one of our longest established courses, you’ll benefit from a programme of study taking an in-depth look at contemporary sociological issues that has been honed over several decades.

What's covered in this course?

You’ll explore and question social norms and discover the complex issues behind day-to-day routines and social practices.

We explore patterns and processes of inequality, examine the structure and dynamics of social hierarchies and power relations and ask why and how people shape their identities and practice their lives. We encourage you to explore how sociological knowledge can connect individuals and how it can provide you with the skills needed to participate in debates not just about what society is but how it could be.

Through the links we’ve developed with work-place organisations such as local School Academies, Citizens Advice Bureau and Woman’s Aid, we help support you to make professional contacts and to apply your studies to real-world situations when taking part in voluntary work or on placement. We also enjoy close links with the city of Birmingham itself, a diverse community perfect for sociological examination.

Future Media is a postgraduate MSc program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MSc Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MSc students often prefer tactical, planning and analytics roles. Either way, we’ll give you the tools you need to realise your ambitions.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal program of study is supported by visits to appropriate cosmetics and beauty industry events or organizations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in this course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Our postgraduate courses in Music Technology provide an opportunity for composers and composer-performers to experiment with and develop expertise in the creative application of established and new music technologies.

Royal Birmingham Conservatoire is an internationally important centre for performance and composition with technology, especially live electronics. An example of its work is the highly acclaimed Integra Live project, an application that makes it easy to use interactive audio processing to create new music.

As you might expect, in this context, our postgraduate courses in Music Technology provide an exciting opportunity for composers and composer-performers to experiment with and develop expertise in the creative application of established and new music technologies.

Join us at Birmingham City University and study Digital Forensics in the UK. Our BSc (Hons) Digital Forensics course gives you access to study in our specialist Digital Forensics labs, all equipped to industry standards and run the latest software, meaning you can experience the most current technology and prepare yourself for the working world.

With digital forensics playing a critical role in the world of modern criminal investigations, studying Digital Forensics with us will help you develop the practical and professional skills needed by employers in the digital forensics, cyber security and law enforcement sectors.

The course covers the acquisition, analysis and interpretation of data recovered from computers and digital devices to establish factual evidence. Our dedicated specialist Digital Forensics Laboratory hosts professional digital forensics tools, including EnCase, FTK, XRY, Cellebrite and other industry-standard tools. You will also develop the necessary legal, expert witness and professional skills required by employers..

Looking to become a Building Surveyor? This course is founded on the core competencies of the Building Surveying profession, preparing you to pursue your journey to full professional chartership. Much of your learning will be hands-on, you’ll carry out survey work using a range of equipment and you will also be provided with the latest CAD software.

What's covered in this course?

Our Building Surveying course matches the needs of industry, based on real-life building practice, building pathology, construction technology, and the legal framework for industry, risk management and building surveying practice.

The course not only encompasses the conservation, re-purposing and adaptation of the existing built environment, but also embraces innovation, preparing you to contribute to the success of the profession and supporting the development of a sustainable society for the twenty-first century and beyond.

During this course, you will develop a range of academic and technical skills relevant to the building surveying profession. As in industry itself, this course demands a broad range of technical and creative skills.

Through the skilful manipulation of materials, processes and ideas artists are able to offer creative insights which shape who we are and how we exist in the world around us. These are valuable skills in the fast-changing and interconnected web of ecological, political and socio-economic and philosophical contexts.

Our BA (Hons) Fine Art course embraces important traditional making skills such as painting, drawing, printmaking, sculpture, installation, digital media and performance, and places an emphasis on the fusion with new developments in creative practice framed within a professional working context to improve employability. This hybrid approach, coupled with discipline-specific studios and specialist workshops, will equip you to navigate the growing and changing face of the Creative Industries into the future.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Our MSc Automotive Engineering course will teach you the skills you need to become a highly-skilled engineer, capable of undertaking related tasks within and across different organisations.

Overall the course aims to produce skilled engineers capable of undertaking automotive engineering tasks within and across organisations utilising the latest tools and technologies. The course will encourage the application and development of modern engineering solutions to the problems of fuel efficiency and emissions abatement, as well as the improvement of vehicle performance and stability.

The course explores the wider context of sustainability and climate change, as well as the specific application of advanced control techniques to solve problems through research led powertrain and vehicle system-specific modules.

Professional Placement option

The Professional Placement option will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Do you want to develop your digital skills and become an Industry 4.0 specialist? This MSc Smart Manufacturing course will prepare you to apply digital skills into a dynamic and highly in demand sector, putting you ahead in the graduate job market.

Smart Manufacturing is the convergence of Operational Technologies and Information Technologies, to support the operations of the factory of the future. Also known as Industry 4.0 the convergence of manufacturing’s physical aspects and processes with data, sensors, artificial intelligence, cyber security and computer networks enables an increase in efficiency across the value chain of the manufacturing sector.

On this course, you will focus solely on the computing aspects of Industry 4.0, to enable your professional development by filling the skill gap required to understand how data and digital technology transforms and augments the physical aspects of manufacturing and its related areas.

Professional Placement option

The Professional Placement option will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.