Bachelor of Arts (Hons) in Marketing with Digital Communication

at Birmingham City University - City Centre Campus United Kingdom

Want to learn how to design the outside world? This Landscape Architecture degree course will help you to gain real industry exposure and work on a wide range of exciting briefs. The course focuses on offering experience through practice, which will enhance your chances of securing a role after you graduate.

Landscape Architecture is the design of the world outside, as a combination of art, utility and natural systems. The aim is to create rich, positive experiences and to provide designed environments, which engage users with character and a sense of place.

Through guided exploration of personal design and research process, you will explore and unwrap many layers to reveal the unlimited storyboard of design options that our landscape presents.

What's covered in this course?

Covering all aspects of landscape architecture, our course is fully recognised and accredited by the Landscape Institute (LI) and supported by a leading design team in its field.

You’ll work in a design studio culture, which mimics real-world creative practice for landscape architects and prepares you for your future career.

Experience on live local sites and project briefs in landscape studios will develop your design creativity and hone your professional practice skills. Placements and competitions will give you fantastic opportunities. There are also chances to compete for industry connected awards.

You’ll have the chance to be part of collaborative architecture and design initiatives within the School of Architecture that give you the chance to work on a diverse variety of live projects. Past examples include: explorations in timber construction in the Wyre Forest, communicating with the public about what they really want from design for Stirchley High Street in Birmingham and implementation of a viewing structure to observe wetland ecology at Henbury Ponds.

The BA (Hons) Black Studies course at Birmingham City University will help you to engage with the contributions of Black scholars, activism and communities in this expanding interdisciplinary field.

This unique course is the first of its kind in Europe. If you are interested in the history, politics, popular cultures, artistic and social movements of people across the African diaspora, Black Studies will provide you with the big picture perspective through this growing discipline.

Your course will be taught by leading, research-active lecturers and tutors, where you will encounter a range of viewpoints, as well as gaining valuable experience within the wider community.

What's covered in this course?

The purpose of Black Studies is to foster innovative teaching, learning and research that addresses historical and contemporary Black social life, culture and political activism both in Britain and across the African Diaspora. There has been a long tradition of Black studies in the United States. The discipline originally emerged on US campuses during the 1960s in an effort to open up universities to a more diverse student body, as well as recognising the contributions of Black scholars and activists.

However, in the UK, Black Studies has been taught more sporadically in higher education without having an independently named degree course or disciplinary home. It is therefore important to recognise that Black Studies in Britain has also thrived within various local community settings in Britain and through forms of independent self-learning and activism.

Black Studies at Birmingham City University is an interdisciplinary subject that is committed to working with the wider community. The course aims to make a transformative impact upon society. Throughout the degree, we will engage you in the thinking and practice of contextualizing your work within communities, and where possible, connecting you to projects and organisations outside of the University.

The course seeks to enable students with the capacities and skills needed to apply decolonising intellectual knowledge to a range of strategies for advancing community self-representation, social justice and global human rights. These commitments are based on the understanding that the perspectives and lives of people throughout the Black diaspora are entangled in complex intersecting power relations, structures and processes.

Black Studies prepares students on this course for a range of graduate outcomes in a variety of occupations and occupational sectors (e.g. Public, Voluntary and Private). Black Studies graduates can go on to work in areas such as community development, charitable and voluntary organisations, NGOs, further and higher education, industry, retail and commerce, local and central government, human resources, social research, social work and youth work, amongst many others.

Future Media is a postgraduate MA program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MA Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MA students tend to choose broad, strategic and creative roles. Either way, we’ll give you the tools you need to realise your ambitions.

The program acknowledges and contributes towards Birmingham’s vast industrial heritage and geographical position, maximising professional links, trade fairs and its transportation network.

What's covered in this course?

• MA Product and Furniture Design challenges perceptions around 'alternative living', exploring what else might be possible in a world already full of things.
• You’ll be prepared for a successful career in a wide range of product design-related roles.
• You will also benefit from studying in a large, diverse and dynamic postgraduate community brought together through a well-equipped workspace at our City Centre Campus.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programmes or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

The BA (Hons) English degree course combines the creative and the critical, the personal and the social, the historical and the contemporary.

In the School of English, you will be taught by respected academics and practitioners offering a diverse range of modules in literary studies, linguistics, creative writing and drama. Your degree will allow you to tailor your studies to your individual interests and career aspirations with both a local and global outlook.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English as a subject, which has interdisciplinary reach beyond its own boundaries.

Identifying how language works in practice, engaging with multiple forms of communication, examining how language and literature engage with societies and cultures past and present, and the place of English in a global context, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment where you will be taught by respected academics and expert practitioners who foster a community of experimentation, innovation and inclusivity.

Our graduates are characterized by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School is committed to contributing to the cultural life of Birmingham and the wider West Midlands. We do this through working closely with partner colleges and schools, by maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG), and by working with agencies such as Writing West Midlands. In all of this we seek to widen participation and provide opportunities for the community to engage with the discipline and the University.

Future Media is a postgraduate MSc program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MSc Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MSc students often prefer tactical, planning and analytics roles. Either way, we’ll give you the tools you need to realise your ambitions.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

English Language and Literature degrees instil graduates with a vast range of skills, which are highly sought after by employers.

The BA (Hons) English Language and Literature course will support you in developing interdisciplinary skills in both areas, as well as the wider field of humanities.

You will have a unique opportunity to strengthen your critical skills in informed reading and analysis, whilst deepening your appreciation for language and literature. You will develop your writing, close-reading and research skills, and learn to express your arguments coherently and persuasively.

Your language studies will be applied to everyday and professional settings, allowing you to strengthen your understanding of communicative processes, while your literature studies will provide an opportunity to examine literature from all of the major periods, movements and genres. Your degree will allow you to tailor your studies to your individual interests.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English as a subject with interdisciplinary reach beyond its own boundaries.

Understanding how language works in practice, engaging with multiple forms of communication, and examining how language and literature engage with societies and cultures in the past and present, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment. Our graduates are characterised by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School contributes to the cultural life of Birmingham and the wider West Midlands by: working closely with partner colleges and schools; maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG); and working with agencies such as Writing West Midlands. The aim is to provide opportunities for the community to engage with the discipline and the University.

Realise your potential as a creative practitioner and train to be a professional voice coach at Royal Birmingham Conservatoire. You will gain highly specialised knowledge in a range of professional contexts and develop advanced expertise as a voice coach, teacher or performer.

Through reading, discussion, reflective writing and practising as a coach or teacher, you will relate theory and practice and learn the ways of thinking and working of a professional voice practitioner. Through full engagement with the opportunities the course provides, you will be prepared for work as a voice practitioner in private practice, in Further or Higher Education, in business, in theatre, performing arts and media.

In this course you will learn how to analyse risk and make credit decisions, how to deal with small and large business firms, and how to manage a bank treasury operations.

In addition to traditional banking skills, the course will provide skills in areas, which have become very popular in recent years such as digital banking, cryptocurrencies, initial coin offerings, etc. The main part of all modules including the assessment will be based on real-life case studies and exercises. Staff involved in designing this course have significant practical experience of working in these areas.

The proposed content of the course will be related to those offered by Chartered Banker Institute (CBI) helping students to gain Advanced Diploma in Banking and Leadership in Digital Age or Professional Banker Certificate. This course prepares you for such positions as credit and loan officer, financial advisor, risk manager, treasury specialist, underwriter etc.

You will be taught by highly qualified academics with industrial and professional experience and actively involved in research. MSc Banking and Finance is the second most popular Master’s program in finance in the UK according to ABS data. The banking sector is one of the most successful and one of the most stable sectors in the UK and England.  The banking sector has also been strongly growing in Birmingham in recent years with some banks moving their headquarters from London including HSBC.