Bachelor of Arts (Hons) in Marketing with Consumer Psychology with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

The BA (Hons) English and Creative Writing degree course will support you in developing a rigorous and creative writing practice, while also honing your critical and analytical abilities.

You will develop your writing, close-reading and research skills, and learn to craft different kinds of original writing – from critical argument to fiction. In the School of English, you will be taught by respected academics and practitioners offering a diverse range of modules.

You will study literature from various major periods, movements and genres. You will also have the opportunity to produce audio drama, screenplay, short stories and poetry. Your degree will allow you to tailor your studies to your individual interests and career aspirations with both a local and global outlook.      

What's covered in this course?

English and Creative Writing allows you to examine how language and literature engage with societies and cultures past and present, to develop a rigorous, creative and disciplined writing practice, and to express insights into contemporary concerns, affecting the way you and others see the world.

Through workshops with published authors you will hone your writing craft, experimenting with forms including audio drama, screenplay, short fiction, poetry and the novel. You will produce polished pieces of writing using creative and analytical approaches that complement your study of English.

You will benefit from student-focused and research-informed teaching in a friendly, supportive learning environment where you will be taught by respected academics and expert practitioners who foster a community of experimentation, innovation and inclusivity.

Our graduates are characterized by their inventiveness, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities. Throughout your studies, you will develop a range of transferable skills valued in the creative industries and beyond.

The School is committed to contributing to the cultural life of Birmingham and the wider West Midlands. We do this through working closely with partner colleges and schools, by maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG), and by working with agencies such as Writing West Midlands. In all of this we seek to widen participation and provide opportunities for the community to engage with the discipline and the University.

Our BEng (Hons) / MEng Electronic Engineering course will teach you a broad range of skills, helping you to become a rounded electrical engineer.

Throughout your degree study, you’ll have access to our state-of-the-art technology and resources, plus you’ll have the opportunity to secure yourself an industry placement, giving you instrumental electrical engineering work experience.

What's covered in this course?

The Electronic Engineering BEng (Hons) / MEng will give you an understanding of the social, commercial, legal, ethical, economic and environmental factors associated with engineering, as well as comprehensive knowledge of the science and mathematics associated with the discipline.

You will also develop the key transferrable skills that modern employers require, such as problem-solving, project planning, presentation and communication. Our competitions, such as the annual Engineering Show, which includes the international micro-mouse competition, gives you the opportunity to participate in a range of competitions centered on autonomous and non-autonomous robotic vehicles.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice.

Want to study an LPC in Birmingham? Our Legal Practice Course (LPC) is the final academic stage of qualification before becoming a solicitor. Our course is fully accredited by the Solicitors Regulation Authority. You will cover elements required by the Solicitors Regulation Authority including Property Law, Business Law and Practice and Litigation (including Civil and Criminal Litigation) and choose from a list of Electives available.

The LPC is taught by an outstanding team of professional staff with extensive practice experience and a friendly, open door policy giving you all the support you need. We place our students at the centre of everything we do.

What's covered in this course?

The LLM Legal Practice master's qualification incorporates the Solicitors Regulation Authority requirements of the Legal Practice Course as well.

In order to obtain a Masters, students are also required to complete either a dissertation, a live project or a placement. Following successful completion of the course, you will then need to undertake a two year vocational training contract to be able to practice as a solicitor.

Our first-class facilities include two mock courtrooms and a comprehensive law library (with many resources accessible online), and there are extensive opportunities available with a variety of agencies throughout Birmingham.

The Course also offers a unique learning experience in the shape of a virtual solicitor's office in the University's virtual town, Shareville.

Looking for a business studies course in Birmingham? Our BA (Hons) Business degree offers the opportunity to take a year-long professional placement in industry.

The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future.

On the course, you will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. The course will provide you with the opportunity to develop specialist business expertise, while helping you learn key transferable skills, all of which will help you stand out when it comes to securing employment.

You will be working with academics with specialist knowledge and industry practitioners while studying with us. Our supportive and empowering learning environment will further facilitate your learning journey by providing additional support through personal tutors, through learning mentors and study buddies.

This MSc Cyber Security course provides a broad foundation for Cyber Security concepts while delivering advanced knowledge and skills in key technical areas. Designed to meet the growing demand from global business and industry for robust cyber security systems, this course underpins the principles and practical professional skills you’ll need to meet the future challenges faced by organisations, particularly when it comes to strategic security planning.

This course provides future Cyber Security professionals with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding
topics. You will develop state-of-the-art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the Cyber Security challenges faced by modern organisations.

Our academic staff members are actively engaged with government and industry to help solve their complex problems. These strong links provide you with plenty of professional opportunities that will help you to acquire valuable exposure to the real life challenges of Cyber Security.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

On our BA (Hons) Photography course will develop a creative, professional identity and signature style by combining technique, theory and ethical practice with experimentation.

You will explore contemporary photographic practice, including documentary, moving image, landscape, portrait and fine art photography, gaining a rounded knowledge of these varied and exciting disciplines.

Collaboration with other disciplines is encouraged, developing new ideas and connections with subjects such as graphic communication and film and animation. The course will show you how creative, documentary and arts-based photographers can become commercially successful in diverse careers from galleries and publishing to advertising campaigns.

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in this course?

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in this course?

The course encourages you to develop the skills and competencies of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry.

KPMG states that the entire global sports market – including infrastructure, events, training and sports goods – is estimated to be worth between $600-700 billion a year, and the industry growth outpaces most countries yearly GDP. Over the past decade there has been a huge increase of career opportunities in the global sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry.

According to Deloitte, sport business-related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.

Combining theory and practical application this course will draw heavily from executive international sport leaders, such as Manchester City Football group, Edgbaston, Birmingham City FC and ESL to name a few, to cover multiple aspects such as crisis and risk management, technology and digital innovation, marketing, events, operations and analytics.

Given the aforementioned, and input from industry, this course is designed with the scientific (MSc) nature to enhance you with the necessary numeracy and analytic skills to see you excel and progress in the global sports industry.

Professional Placement option

For our MSc International Sport Management degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.