Bachelor of Arts (Hons) in Marketing with Consumer Psychology with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

Looking for a business studies course in Birmingham? Our BA (Hons) Business degree offers the opportunity to take a year-long professional placement in industry.

The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future.

On the course, you will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. The course will provide you with the opportunity to develop specialist business expertise, while helping you learn key transferable skills, all of which will help you stand out when it comes to securing employment.

You will be working with academics with specialist knowledge and industry practitioners while studying with us. Our supportive and empowering learning environment will further facilitate your learning journey by providing additional support through personal tutors, through learning mentors and study buddies.

Fascinated by cyber security in today’s society? It’s a key concern for modern organizations in our digital world. Secure communication technologies form the bedrock of our modern connected mobile society and our BSc (Hons) / MSci Computer Networks and Security degree course focuses on the practical needs of businesses that require high quality computer and network security, ensuring you’re equipped for a career in this increasingly important industry.

What's covered in this course?

The course takes a practice-led approach, making use of equipment and tools found in the industry to give you the best preparation for a successful career.  Our approach prioritises the practical skills sought by industry, backing this up with a thorough understanding of theory. The course delivers the latest in computing, network and security technologies, with the opportunity to gain additional accreditation from Cisco, Juniper, Huawei, Palo Alto and the Linux Professional Institute. Birmingham City University is also home to Cisco Systems, Juniper, Palo Alto and the Microsoft Academy Centres. You’ll learn from a well-rounded curriculum in computer network engineering, programming, server systems, security theory and practice, as well as management-level skills such as project and change management, maximizing your career potential.

Studying computing with us puts you at the heart of an exciting, innovative community. Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

Want to enter the exciting world of property? Discover our BSc (Hons) Real Estate course. This degree is for you if you are interested in the study of the built environment and in the acquisition, disposal, management and valuation of land and buildings.

This real estate course has been developed in the UK in accordance with the requirements of Royal Institution of Chartered Surveyors (RICS), the leading international professional body for surveying, our course meets the needs of potential employers in the public, private and third sectors. You will complete your undergraduate degree with the most current and relevant insights.

What's covered in this course?

You will gain a detailed understanding of real estate, alongside learning to make an expert analysis of the processes of its ownership, development, occupation, valuation and management. You’ll also examine economics and finance, property valuation and management, development, construction, urban planning and law, ensuring you are equipped with the attributes you’ll need for a successful career.

The course integrates technological, financial, legal and management issues, and you will connect the theories and practice of real estate to a range of real-life case studies, helping you understand the complex world of property.

 We will prepare you for a career in real estate, developing your collaborative skills and ensuring you are not only able to practise effectively within the global real estate industry, but that you are also sensitive to the needs of the diverse cultures that you come into contact with in your work.

Especially relevant for the would-be chartered surveyor, this course offers a detailed study of the built environment alongside an expert analysis of the acquisition, disposal, management and valuation of land and buildings.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programmes or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

Want to study a Master’s in management in Birmingham? Our MSc Management and Entrepreneurship course is accredited by the Chartered Management Institute (CMI).

The Management and Entrepreneurship MSc is a challenging but highly rewarding pathway that will provide an innovative gateway into starting your own business, as well as helping you develop a legitimate business plan that you can use to start your company. Our Management and Entrepreneurship course teaches you the fundamental skills and attributes you need to become a successful entrepreneur.

You will work in internationally diverse student teams, collaborating to deliver effective and professional reports, reflecting the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential, and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

What's covered in this course?

At Stage One you’ll become adept at strategic and tactical business decisions, developing core skills in key areas, including finance, people management, operations and marketing. You will examine the key challenges faced by global businesses, to fully appreciate the complexity and dynamics of leadership and management practice. This will see you broaden your skills in organisation, communication and working with others, particularly within an increasingly culturally diverse business context.

Stage Two develops your specialist knowledge, understanding and skills via the New Venture Creation module which specifically focuses on the applied aspects of entrepreneurial activity. In parallel, you will also learn about strategic management and develop your skills in research practice to prepare for your major project.

The Stage Three module of Entrepreneurship in Practice is a lecture and seminar series of specialist topics giving real-world practical insights into entrepreneurship practice. You will explore critical issues faced by entrepreneurs, such as entrepreneurship capital, buying a business, succession planning and start-up marketing. You will be given the option to develop your business concept into a substantial piece of research and business plan via the Entrepreneurship Project module. You will be able to self-appraise and reflect on your entrepreneurship skills at all three stages of the course.

Do you want to develop the skills needed to be a leading IT professional? Our BSc (Hons) /MSci Computer Science course will develop your skills in producing computer systems solutions. You will gain a sound mathematical and scientific understanding alongside developing the professional attitude needed in industry.

While studying your Computer Science degree with us, you’ll also have access to dedicated industry-standard facilities in a fully equipped lab running the latest software. Plus, we’re home to a Cisco Systems, a Microsoft Academy Centre and Amazon Web Services Academy (AWS), so you can rest assured, knowing your university course will prepare you for a successful career in the industry.

What's covered in this course?

Studying computing with us puts you at the heart of an exciting, innovative community. You will study the fundamental concepts of computer science in your first year, including computer programming, data structures and algorithms, information systems, computer networks and computer architecture.

Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

In your second year, you will consolidate your learning by studying advanced subjects that emphasise software engineering skills. You will also be introduced to topics such as operating systems, cyber security, discrete mathematics, and web application development.

In your final year, you will broaden your understanding of computer science by studying specialised subjects like artificial intelligence, cloud computing and wearable computing. In addition, you will complete an individual project in order to demonstrate your technical skills and general employability in preparation for career progression. The individual project simulates typical graduate workplace tasks that require in-depth knowledge and skills in a specific area of computer science. This will include consideration of wider issues and the ability to manage activities and resources, and to generate, implement and report on solutions to meet task objectives.

Our Master's program gives you the tools and techniques necessary to undertake research at the forefront of your chosen gemmological area.

Based in custom-designed facilities within Birmingham’s Assay Office, in the historic Jewellery Quarter, you will have access to equipment more commonly seen in research laboratories, and, through our network of contacts, potential access to a greater range of tools.

What's covered in this course?

This course encourages you to investigate gemmological questions and theories, by way of literature-based peer-reviewed research and practical testing.

You'll be supported throughout your studies by our experienced tutors, with a wealth of knowledge and experience between them - all recognised industry professionals.

As well as learning important skills for your future career development from our practical modules, you’ll learn valuable research techniques and analytical skills, which will stand you in good stead with future potential employers.

You will also benefit from the extensive network of gemmologists through our contacts in various organisations across the globe, including laboratories, museum, auction houses and various other related sectors.

Professional Placement option

This module is designed to provide you with the opportunity to undertake a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree.

The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Serious about working in games? Then enrol at the industry-endorsed finishing school for games developers and artists.

MSc Video Game Enterprise, Production and Design (Gamer Camp: Biz) has been created in partnership with the likes of Sony Computer Entertainment Europe, Codemasters, Rare and Exient. It provides the experience of working to deadlines as part of the multi-disciplined, project team to produce playable games to a professional standard.

You will work in a simulated studio environment over full-time office hours, on real game briefs set with one or more of our partner developers.

It's a winning formula, with mentoring from industry veterans and support from leading game development teams. Recent graduates from Gamer Camp are employed by companies including TT Games, Creative Assembly, Ubisoft, Codemasters and Rockstar Games.

What's covered in this course?

If your ambition is to work as a video games designer, games producer and/or entrepreneur, you will need serious design knowledge, and managerial and business know-how to help lead a game to its completion. Although you will not be coding or creating art assets on a daily basis, it is vital that you have a comprehensive and realistic understanding of the game development process, and how all the disparate elements operate and come together. This is what makes you an effective ‘T’-Skills candidate.

On Gamer Camp: Biz you'll get specialist training, mentoring and support from our staff who all have vast industry experience as game developers, having worked in design, production, art, programming and even running their own business. Staff come from such big-name developers as Eurocom, Electronic Arts and Freestyle Games, while Programme Director Zuby Ahmed founded his own company, SmashMouth Games. The course is delivered in a series of ‘boot camps’ followed by one-to-one support, studio-based game development and project delivery.

Starting with the fundamentals of video games code, art and design, you will build upon these creative skills to teach you how game development teams are managed and how complex processes, ideas and personalities can combine to create a successful games product.

Teaching takes place in a modern production studio based in Birmingham City Centre where you’ll be provided with studio space to complete projects, with access to the facilities and software you’ll need for the duration of the course. As and where possible students are also given work experience opportunities, previously these have included studios such as SmashMouth Games, Codemasters and Exient.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

What's covered in this course?

Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

Want a career in the construction industry? Study our BSc (Hons) Quantity Surveying degree course at Birmingham City University. We are an RICS approved Partnership Centre. so you can be confident that we’ll prepare you for a flourishing career.

With our quantity surveyor training, you will work collaboratively with tutors, practitioners, theorists and designers who will equip you with everything you need to help shape the future of the built environment.

What's covered in this course?

Today’s construction industry is facing the challenges of globalisation, climate change, demanding clients and a complex regulatory framework. The growing importance of technology and integrated delivery plays an increasingly important role in the industry.

This surveying degree will give you the skills to deal with these challenges and more. With innovation at the core of the programme, you will learn through creative problem solving and working with our industrial partners. You’ll also develop the intellectual and practical competencies required by professional bodies such as the Chartered Institute of Building (CIOB) and Royal Institution of Chartered Surveyors (RICS).

You’ll leave with a broad knowledge of the legal, technical, managerial, economic, social and environmental aspects of construction projects, and able to confidently manage both commercial and civil engineering projects.

This course is taught by experienced staff with a wealth of industry experience. A flexible approach to delivery allows construction professionals to study alongside their professional role.

You'll gain expertise in cost management, procurement and quantification skills. You’ll also develop expertise in risk management, costing techniques, design economics, buildability, procurement and the ability to add value. You’ll also learn how to work effectively with a range of people from different construction disciplines.