Bachelor of Arts (Hons) in Marketing with Digital Communication with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

Want to study both psychology and sociology at University? Our BSc (Hons) Psychology with Sociology degree combines both subjects and allows you to take a year-long industry placement.

Our innovative course will give you a deep understanding of how the core and specialized areas in psychology and sociology contribute to our understanding of contemporary issues. You will apply scientific reasoning and evaluate patterns of behaviour, gaining key transferable skills in communication, teamwork and problem-solving.

Sociology helps us make sense of the societies in which we live and our place within them. Our Psychology with Sociology course brings together two closely interrelated areas, allowing you to gain significant knowledge and insight.

What's covered in this course?

Over your three years of study, your Psychology modules will help you gain an understanding of a person’s mind, behavior and actions, while the Sociology side will equip you with the knowledge of group interactions and society as a whole. Practical in nature, our course will enable you to apply both Psychology and Sociology to human behaviour and society.

Our focus on contemporary and innovative learning practices will help you gain key employability skills, such as communication, teamwork and problem-solving, as well as key skills in two innovative, intriguing disciplines.

MA Creativity, Making and Innovation Practice is a creative, future-thinking Master's course. It is designed as a multi-disciplinary practice-based program that combines creativity, innovation, technology and enterprise.

Addressing challenges on a range of societal issues, you will research and develop concepts and prototypes. Working collaboratively, in an open lab environment, you will be supported by technical and innovation experts.

Students on the course will apply their previous experience in creative, artistic, design, making, engineering or computing backgrounds.

English Language and Literature degrees instil graduates with a vast range of skills, which are highly sought after by employers.

The BA (Hons) English Language and Literature course will support you in developing interdisciplinary skills in both areas, as well as the wider field of humanities.

You will have a unique opportunity to strengthen your critical skills in informed reading and analysis, whilst deepening your appreciation for language and literature. You will develop your writing, close-reading and research skills, and learn to express your arguments coherently and persuasively.

Your language studies will be applied to everyday and professional settings, allowing you to strengthen your understanding of communicative processes, while your literature studies will provide an opportunity to examine literature from all of the major periods, movements and genres. Your degree will allow you to tailor your studies to your individual interests.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English as a subject with interdisciplinary reach beyond its own boundaries.

Understanding how language works in practice, engaging with multiple forms of communication, and examining how language and literature engage with societies and cultures in the past and present, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment. Our graduates are characterised by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School contributes to the cultural life of Birmingham and the wider West Midlands by: working closely with partner colleges and schools; maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG); and working with agencies such as Writing West Midlands. The aim is to provide opportunities for the community to engage with the discipline and the University.

Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI).

Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

Professional Placement option

For our MSc Management and Marketing degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

Whatever your interests, our Musicology course gives you the unique opportunity to pursue your own research project within a lively and exciting Conservatoire environment.

Our flexible course enables you to mould a programme of study to your own needs and aspirations, and may be approached as preparation for a research degree in music.

It is important that a musicologist also develops complementary skills and/or knowledge outside their specialism which will help equip them for a future career: professional musicologists typically find themselves, amongst other things, teaching, managing and administering; some even maintain parallel careers as professional performers or composers.

Therefore, we provide you with a choice of Professional Development Options (shared across our postgraduate programmes) alongside your musicological work to give you the opportunity to develop and/or expand your interests across a range of complementary areas.

The Conservatoire team—which comprises a large number of research-active staff—has a vast array of expertise, allowing us to supervise a wide range of projects, and we are particularly keen to attract those interested in pursuing Masters-level research in our specialist areas.

A law degree is an important first step into a career in law, as well as an important foundation on the route to many other careers, and Birmingham City University is a long-established provider of legal education to the Birmingham legal community and beyond.

This course has been developed to enable anyone wishing to qualify as a solicitor or barrister to undertake this first, important academic stage of their career. To achieve this, the course has been designed to align with the subjects that you will need to study further in order to successfully undertake the Solicitors Qualifying Examination (SQE), while also meeting the requirements of the Bar Standards Board for an undergraduate law degree.

What's covered in this course?

The study of law is both academic and practical, and therefore both of these are important elements in the LLB (Hons) degree at BCU. Theory and academic study are important on an LLB, but so too is the application of that knowledge, and so our LLB (Hons) degree offers plenty of opportunity for you to develop the practical lawyering skills, as well as the transferable skills enhancing your employability, that graduates will need when entering the workplace.

The different pathways on the LLB course will allow you to make decisions regarding the direction in which you want to take your studies, with named degrees in Law with American Legal Studies, Law with Business Law, and Law with Criminal Justice, as well as a broad range of optional modules ranging from more theoretical topics through to those aimed at the practical application of the law in real-world situations.

You will also have the opportunity to put those skills to practical use, both in the local community and beyond. Whether that is through our programme of placement opportunities with local providers such as Citizen’s Advice and various legal advice charities, through opportunities in the local legal community, or via BCU’s own Law Clinic, established to serve the local community from our City Centre campus, there are plenty of options available to you.

You can also apply your legal knowledge further afield, through our US internship programme which has been placing students with attorneys throughout the US for over 20 years. A professional placement year is also available, between years 2 and 3 of the degree, offering further opportunity for you to put your knowledge and skills to practical use, and thereby enhancing your CV further.

By focussing on the development of a range of transferable skills, the course employs numerous innovative assessment methods, going beyond the typical forms of written academic assessment.

You are also encouraged to engage in extra-curricular activities to support your learning, with student societies such as the highly successful Mooting Society. Furthermore, you will have the ability to engage with the wider Birmingham legal community through our connections with the Birmingham Law Society, the largest regional law society in the UK.

Our BA (Hons) Textile Design degree courses nurture fresh thinking and industry-ready creatives through a dynamic and carefully structured three-year program.

Many students enjoy the challenge of creating fabrics from scratch. Our Knit and Weave option lends itself to methodical thinkers who have a good understanding of materials and enjoy their transformation. The focus is on construction – in all its forms – knitting, knotting, linking, crossing, weaving and tufting. Whilst drawing is still key, students learn to use it creatively to plan and problem-solve, to support ideas that often develop directly through sampling.

From hand-construction approaches to using industry-standard digital weave equipment and three-dimensional printing, there is the scope to experiment and innovate.

Studying with us will provide you with the skills, insights and experiences required to succeed in a broad scope of professional textile-related roles. Knit and Weave students secure placements with design studios, mills, manufacturers and retailers – companies who need expertise in knowing about the properties of materials, how they function and react.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programs or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Our diverse and exciting BA Graphic Communication degree course is a must for anyone passionate about graphic design and looking to pursue a career in the creative industries.

Thanks to established links with major advertising agencies, publishing houses and interactive design groups, the course is structured to provide you with industry-relevant skills in the fields of communication, branding, strategy, creative advertising and design, in still and moving images, both in print and online.

Lecturers are well placed to give commercially relevant guidance based on current trends and historical contexts.

Collaboration with other disciplines is encouraged, developing new ideas and connections with subjects such as illustration, photography and film and animation.

The program acknowledges and contributes towards Birmingham’s vast industrial heritage and geographical position, maximising professional links, trade fairs and its transportation network.

What's covered in this course?

• MA Product and Furniture Design challenges perceptions around 'alternative living', exploring what else might be possible in a world already full of things.
• You’ll be prepared for a successful career in a wide range of product design-related roles.
• You will also benefit from studying in a large, diverse and dynamic postgraduate community brought together through a well-equipped workspace at our City Centre Campus.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.