Bachelor of Arts (Hons) in Public Relations and Media

at Birmingham City University - City Centre Campus United Kingdom

Do you want to study a Master's in human resource management? Our International Human Resource Management course is ideal for people who want to qualify professionally with our fully accredited CIPD Masters course.

This full-time Master's course is ideal for those pursuing a career in HR, as, upon successful completion of this course you will be eligible to upgrade to a Chartered Member of the CIPD.

What's covered in this course?

We have an experienced teaching team who combine real work experience of human resource management with academic qualifications, bringing a strategic and conceptual view to the topics covered. Sessions are interactive and we encourage you to work together on case studies, and incorporate role-playing activities to develop practical HR skills. We invite guest speakers to deliver on relevant modules. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

On completion of this course you will be able to make a valuable contribution within the HR field of management in your current or future workplace, having acquired both the core knowledge and the necessary skills to deliver excellence professionally and with the ability to act in the role of strategic partner.

In keeping with these aims, you will possess the professional knowledge and behaviors required to achieve Chartered Membership status with the CIPD, which is the most widely-recognised professional body in the field of HR.

Upon successful completion of the course, you will have developed critical understanding of the international context of organisations and the implications for HRM. You will explore the contexts in which HR operates and the impact which internationalization both strategically and at the level of specific HR practices. In particular, managing and leading expatriates.

Throughout the course you will be asked to reflect on your personal and professional development as an aid to demonstrating the core knowledge and behaviours required to gain organisational commitment and support from stakeholders.

Professional Placement option

For our MA International Human Resource Management degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

What's covered in this course?

Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

Through encouraging and promoting experiential learning, the MA Interior Architecture and Design course embraces the truth that designing is a creative adventure.

This twelve-month program will enable you to form an understanding and appreciation of theoretical, practical and professional issues that are informing the evolution of contemporary interior architecture and design professional practice. 

What's covered in this course?

On the MA Interior Architecture and Design program you will explore the distinctive qualities associated with the interiors of inhabited architecture.

By looking at the cultural, practical and atmospheric aspects of interiors created by architects, artists and designers, as an innovator you will be able to strategically develop creative interfaces and determine how users will perceive and behave in the spaces that your are conceiving.

Making speculative work is an important aspect of the program. As individuals you will establish your professional identity as autonomous creative practitioners by blending philosophy, artistry and practicality in order to compose an interior design scenario that is future-focused and personally and culturally meaningful. By exploring innovative practices embedded within your own design process, this reflective practice will act as a stimuli for you to challenge existing assumptions about interior design and push the international platform for the profession forwards into new and versatile directions.

A key aspect of the course is that it will encourage a spirit of 'internationalisation', which will contribute to the establishment of a culturally rich, vibrant and diverse learning studio environment. Fostering the ambition of ‘lifelong learning’, you will create a dynamic continual development plan. This will allow you to draw on the expertise and global networks associated with the institution, reflecting the full spectrum of opportunities that can help you to enrich and nurture your career. Previous postgraduate students on the program have been employed at leading international architectural practices as architects, interior designers, or as design lecturers in further and higher education institutions, with the pathway to postgraduate Doctoral PhD study also opened up as a result.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

This course aims to provide you with a comprehensive program of study of international finance, providing you with the knowledge and professional skills including digital skills to develop a career in banking or another financial institution dealing with international operations.

You will develop a broad vision and understanding of the changing role and nature of finance within the context of a global marketplace. You will become competent in dealing with international investment and financing transactions, international payments and exchange rates. In addition to traditional areas of international finance, the course will provide skills in areas including responses to international financial crises and cryptocurrencies.  This course is offered for local as well as international students.

Birmingham City University is a modern practically oriented and student-oriented university. You will be taught by highly qualified academics with industrial and professional experience and actively involved in research.

Looking to study a postgraduate accounting and finance course in Birmingham? Our MSc Accounting and Finance degree is accredited by Chartered Institute of Management Accountants (CIMA).

Taught by professionally qualified academics with a wealth of industrial and professional experience, this CIMA accredited Master's course focuses on the practical application of accountancy in the real world and theoretical aspects of related research with a clear objective of preparing you for a career in accountancy, finance or management. You can maximise your CIMA exemptions by choosing particular modules, and get prepared for the remaining final (external) CIMA exam(s) at the end of the course.

The international focus of the course is derived through a variety of means including the study of international accounting standards, student body, the teaching team and the use of international teaching materials.

Want to start a career in criminal investigation? Our Criminology, Policing and Investigation University course has close ties to the West Midlands Police Force.

Our degree offers an in-depth study of policing and criminal investigation, helping you develop your understanding of criminological thought, as well as historical, political and practical applications. This course offers a varied yet focused choice of subjects through which you will be able to develop your interests within the specialised field of criminology.

What's covered in this course?

Within this course, students will explore the who, what, where, why and when of criminology. That is the understanding of who and why people commit crime, where crime takes place, and the motivations for different crime types.

This is done through a range of exciting and engaging modules which are taught by expert lecturers who are well published in the field. In this course we explore the concept of policing and how different countries have chosen to manage crime. We use a variety of trips, guest speakers and specialist workshops to give students a wide range of understanding of policing.

Specialist facilities include the interviewing suite, which allows students to simulate police interviewing environments for both suspects and witnesses, with access to tape recording and video playback analysis.

You will benefit from well-established links with a variety of external bodies, including police forces, charities, pressure groups, criminal justice agencies, criminal rehabilitation probation service and prisons.

Our practical postgraduate fashion design course is an ideal choice if you are passionate about developing a career in Fashion Design.

You’ll develop all the skills and knowledge needed to strengthen your personal creativity and style by taking a professional approach to fashion design.

You will plan your career and benefit from a series of topical lectures which explore major issues linked to the world of fashion design, followed by talks from leading industry practitioners. Many of our graduates go on to start up their own, or even develop existing family businesses.

What's covered in this course?

Your learning will be focused on studio and workshop practice, featuring personal programs of study and joint lectures and seminars.

You’ll also enjoy specialist interpretations of art, craft and design supported by our highly experienced course team.

Based at our city-center Parkside campus, you will have access to a wide range of conventional and CAD facilities available including digital print, digital Jaquard and a Gerber fashion CAD suite, as well as the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

BEng (Hons)/MEng Mechanical Engineering degree will develop you as a skilled engineer capable of undertaking mechanical engineering tasks within and across organisations. The course focuses on the importance of sustainable futures and the Government's STEM agenda, in order to give you the knowledge and attributes you will need to thrive in this ever-changing industry.

You'll work on industry-standard analytical tools, develop your design skills, as well as exploring a wide range of facilities, such as our test cell and exhaust analysis equipment.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice. Problem-solving and project management are key skills for an engineer, and our focus on practical experience will help to improve your skills in these highly sought-after areas.

During your studies, you will use the latest tools and technologies, developing new skills at an advanced level. The course will encourage your creative thinking and develop your engineering leadership skills. Building on a foundation of the generic skills required by tomorrow’s engineers, you will also explore the wider context of engineering, as well as the application of advanced engineering principles to solve problems through research and development. You’ll engage in independent study and systematic enquiry at an advanced level and take responsibility for the conclusions drawn from it.

You will have lots of opportunity to apply industry-standard modelling and simulation techniques to the analysis, specification and design of mechanical engineering systems so that you are able to apply your knowledge and theory to a practical situation. In this way, we make sure you are ready to step straight into employment.

Accredited by the Chartered Institute of Marketing our BA (Hons) Marketing with Digital Communication degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.