Bachelor of Art (Hons) in Creative Advertising

at Falmouth University - Penryn Campus United Kingdom

You will:

• Get networked, learning from our award-winning staff, together with visiting professionals taking part in masterclasses. In the last year, this has included Carol Morley, Jonathan Glazer, Rubi Shah, Dan Perri, Emily Morgan, Joel Collins and Kim Longinotto.
• Develop gradually by learning through doing, engaging in reflective and imaginative thinking and using professional filmmaking production workflows on a course that's endorsed by ScreenSkills, the industry-led skills body for the creative industries.
• Get the chance to work on our in-house micro-budget short and feature films through the Sound/ Image Cinema Lab – including Bait (Mark Jenkin, 2019), Make Up (Claire Oakley, 2020), Long Way Back (Brett Harvey, 2020), The Tape (Martha Tilston, 2020), and the forthcoming FilmFour production Enys Men (Mark Jenkin, 2021).

You'll collaborate with other students in the Games Academy – from animators through to sound designers – to develop a multi-disciplinary approach with creativity at its heart. By the time you graduate, you'll be confident in pursuing a career in software development, in the games industry and beyond.

You will:

• Get under the hood of video game engines like Unity and Unreal while learning a range of programming languages like C#, Python, and C++
• Engage with the latest technologies, including procedural content generation, cloud systems and mixed reality to develop broadly transferable skills
• Blend art and science while developing teamwork and communication skills that are highly desired in the industry
• Develop an 'optimisation mindset' by learning to work within platform constraints
• Make games collaboratively with artists, animators, composers, designers, writers and other programmers

This dynamic MA will help you build the craft and critical skills to place your work in line with current industry trends. You'll engage in practical projects mirroring professional workflows and creative environments. To develop an up-to-date, original practice, you'll also study the cultural contexts of global film and television markets.

The School of Film & Television is a member of CILECT, the global association of the world's best film, television and animation schools.

You will:

• Learn from our award-winning staff and interact with high-profile film and television professionals, who regularly lead our master classes
• Become part of our School of Film & Television, a member of CILECT— the global association of the world's best film and TV schools, and establish a socially sensitive practice that fits into global networks of production
• Build craft and critical skills to situate your work against current industry trends by taking part in production and research that mirror real-world practices
• Become involved in our unique in-house slate of micro-budget short and feature filmmaking and graduate from a ScreenSkills-accredited course
• Work on extra-curricular live briefs and get involved with our own creative agency, MAYN

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

• Gain skills in fashion styling and creative direction from commercial to high-end conceptual fashion applications.
• Develop a knowledge and understanding of the entire fashion styling process, including a history of fashion and exploring the way that different cultural themes and issues are materialised in clothing and trends.
• Learn how to become a confident leader – managing teams and the expectations of senior crew and talent. 
• Learn self-management skills, such as budget control, scheduling and personal financial management as a freelance practitioner.
• Have access to facilities, such as industrial sewing machines and specialist construction equipment, our dye lab and our dress and textile archive, containing costume pieces from contemporary history.  

You will:

• Raise your awareness through learning that’s driven by the environmental, ethical and moral challenges of our time.
• Take your place at the forefront of the industry, with access to resources from industrial, specialist sewing and knit machines, screen printing and a natural dye garden, to ultrasonic welding machines.
• Learn to use the latest digital design technologies, including CLO 3D.
• Thrive by working together on collaborative, challenge-based projects.
• Work on live briefs with leading brands like Fred Perry, Lou Dalton, O'Neill and New York-based Ryan Roche.

Working with academics from the Academy of Music & Theatre Arts and the School of Entrepreneurship, you’ll explore new music business models and future-facing practice.

Based in our purpose-built facilities – which include space for gigs, recording, rehearsals and business – you’ll be immersed in a hub of creativity and collaboration. You’ll have the opportunity to develop projects with video makers, photographers, fashion designers, graphic designs, dancers and choreographers from across the University. 

You will:

• Gain skills in marketing, publishing, contracts and project management 
• Be able to undertake industry-accredited short courses 
• Learn from lecturers with a wealth of industry experience covering everything from merchandising, music video production and managing micro-labels to international touring and major festivals 
• Develop critical thinking and creative problem-solving skills and apply this to live music business projects  
• Have the opportunity to interact with relevant music businesses, festivals, distributors and labels 
• Have access to the University’s wide range of professional facilities, equipment and creative spaces 

Our academic team members are experienced practitioners, with broad industry backgrounds, who will teach you how to work collaboratively and take a creative approach to organising events, from cutting-edge fashion experiences and music festivals, to weddings, business events and product launches.

You will:

Organise at least four live events over the three-year course

• Study on one of the first courses in the world accredited by A Greener Festival
• Be involved in industry events and take part in workshops with organisations such as Attitude is Everything
• Take micro-placements throughout the course, with previous destinations ranging from Cornwall to California
• Explore the future of sustainable and digital event management
• Be supported to develop creative approaches and specialise in an area you’re passionate about
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021

During this unique business degree you'll get the chance to collaborate with creatives from across the University, including students from our Launchpad business incubation programme, to proactively build your network.

You'll be able to immerse yourself in new ideas while learning theory and applying it to your own practice. You'll explore the social and environmental contexts of business, learn the art and science of building brands and collaborate with peers and professionals. You will be supported to take micro placements, engage with student-run businesses and potentially start your own enterprise.

You will:

• Be encouraged to hone your entrepreneurial skills in a live project environment
• Respond to business challenges informed by the 4th industrial revolution
• Build your business network through collaborative work with other students and external organisations

Guided by a team of industry professionals, expert academics and technical tutors, you'll learn about music composition, performance, recording, editing, mixing and mastering. You'll also hone skills in creating sound and music for a wide range of media, including game engines and interactive installations.

You will:

• Develop as an industry-ready artist with the creative, technical, academic and professional attributes needed to succeed
• Work in high-spec studio facilities with a range of digital and analogue hardware, software instruments and plug-ins and surround sound monitoring
• Access a wide range of industry-standard equipment including microphones, portable recorders, amps, synths, drum machines and controllers
• Collaborate with musicians, filmmakers, game designers, dancers, animators and designers on other Falmouth courses
• Work in a vibrant community of research-active lecturers with industry connections. Recent visitors include Ed O'Brien (Radiohead), James Young (Darkstar) and Professor Jonty Harrison (Electroacoustic composer)
• Grow in experience and skills through optional modules, industry placements, overseas study and/or starting your own company