Bachelor of Art (Hons) in Creative Advertising

at Falmouth University - Penryn Campus United Kingdom

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

You'll be taught by experts from the Games Academy and the School of Entrepreneurship, to help you become a daring computer scientist capable of leveraging scientific principles and cutting-edge technology to create new and compelling products and services.

You will:

• Get practical hands-on experience, doing a lot of computer programming and software engineering to build your own software
• Work on complex real-world problems set in partnership with industry and explore a range of market-led incubation opportunities identified by our RealWORKS employability team
• Advance your knowledge of computer science and computing technologies in a way that enables you to incorporate cutting-edge advances into the digital products and services you create
• Leverage user-centred design thinking in your system development lifecycles, taking advantage of our research strengths in this area
• Collaborate in multidisciplinary agile teams that span the Games Academy and the School of Entrepreneurship to realise projects with real commercial potential using approaches that mirror industry

You'll develop high-level skills and professional qualifications in picture editing, colour grading, compositing, visual effects, roto, visible and invisible effects, DIT, sound design and audio mixing, and be supported by industry leading professionals to experiment, collaborate and connect with industry.

You will:

• Gain recognised industry software certifications as part of the course, giving you the edge over your peers.
• Benefit from our industry links including Adobe, Avid and Blackmagic Design as well as numerous UK-based and international post houses and VFX studios.
• Gain intensive, hands-on technical and craft experience of industry standard image and audio post production equipment, workflows and software.
• Network with visiting professionals. Recent guests include Paul Davies (Sound Designer: You Were Never Really Here), Adam Gough (Editor: Roma), Hayden Jones (VFX Supervisor: The Mandalorian), Gavin Rothery (Concept Designer: Moon), Mark Ulano (Sound Recordist: Once Upon a Time in Hollywood).
• Have the chance to work for our inhouse creative agency on live briefs, earning money while you learn. 

You can choose a pathway in 2D, 3D or stop-motion and develop your own specialism, be that as a director, producer, animator, rigger, texture, concept or background artist. The course has a strong focus on teamwork, the perfect platform for a successful career in animation for film, TV and games.

You will:

• Study as part of a CILECT (The International Association of Film and Television Schools) film school
• Learn from staff with industry backgrounds and experience in film, children's TV, advertising and post-production
• Work in multi-skilled teams, reflecting industry practice
• Identify your strengths and develop your technical and creative knowledge through character animation, storytelling, concept
  art and software
• Hone your skills in stop motion and Computer Generated (CG) animation, working in professional-standard facilities
• Underpin your creative work with theoretical and historical understanding
• Gain a working knowledge of industry practice
• Graduate with a varied and professional portfolio

While nurturing your talent for spotting opportunities and solving problems, you’ll be taught some of the most progressive methods in business by experienced professionals from diverse backgrounds.

With an outstanding curriculum, a high-profile Guest Speaker Programme and links to big industry names, you’ll not only leave ready to develop your ideas and lead a team, but you’ll have built a strong entrepreneurial network to help back your business. That’s why we’re the top UK university for graduate business leaders.

You will:

• Develop an understanding of the practice and theory of Entrepreneurship, contextualised via various theoretical lenses and practical experience 
• Galvanise your team working skills, and understand what it takes to build a world-class founding team 
• Learn about the various areas of business, such as finance, marketing, innovation, lean product development, strategy, project management, and see how they connect 
• Understand the process of developing a start-up business from inception through to investment 

Supported by our internationally renowned academic team and industry partners, you’ll learn to shoot with a clear sense of purpose. Working in long-form documentary photography, breaking news, sport and fashion, as well as immersive multimedia narrative, you’ll acquire the skills you need to tell stories in fresh and engaging ways.  

You will:

• Work as a professional photographer from the start, while gaining valuable industry insight and technical know-how. 
• Have full access to our state-of-the-art educational photographic facility. 
• Benefit from a programme of visiting lecturers and industry mentors. 
• Enjoy opportunities for local, national and international work placements.  
• Exhibit your photography in London during the course’s annual Professional Week.

If you're stylistically eclectic and keen to experiment, this is the course for you. Whether you aspire to be a performer, composer, session musician, music educator, sound artist or to work in a mixture of these disciplines, we'll offer an insight into the modern music industries.

You will:

• Learn to play in a range of musical styles and genres, in a variety of professional contexts.
• Play regularly in ensembles, including session bands, vocal groups, contemporary music groups and laptop orchestras
• Benefit from guest speaker artists and ensembles. Recent visitors include Adrian Utley (Portishead), Graham Fitkin (composer), Kenny Werner (pianist), Ed O'Brien (Radiohead) and Kevos (ensemble).
• Have the chance to gain industry experience through a three-month placement or internship, from shadowing a professional composer or interning with a record label, to working with a professional orchestra.
•     Have the opportunity to take advantage of our prestigious international exchange partners, including CalArts (USA), Griffith University (Australia), LASALLE (Singapore) and Nagoya University (Japan).

During this unique business degree you'll get the chance to collaborate with creatives from across the University, including students from our Launchpad business incubation programme, to proactively build your network.

You'll be able to immerse yourself in new ideas while learning theory and applying it to your own practice. You'll explore the social and environmental contexts of business, learn the art and science of building brands and collaborate with peers and professionals. You will be supported to take micro placements, engage with student-run businesses and potentially start your own enterprise.

You will:

• Be encouraged to hone your entrepreneurial skills in a live project environment
• Respond to business challenges informed by the 4th industrial revolution
• Build your business network through collaborative work with other students and external organisations

Combining the expertise of our School of Entrepreneurship with the visionary and pioneering Eden Project, this course offers a unique approach, with sustainability at its core. You’ll be at the heart of the action from day one; taking part in regular live projects, destination visits along with local and global placements.

You will:

• Study on one of the first courses in the world accredited by A Greener Festival.
• Have the chance to work on a live project at an international tourism destination, with your travel and accommodation expenses (up to a value of £400) funded as part of the course.
• Undertake multiple micro-placements at the Eden Project and various other locations.
• Develop a sustainable approach to management in the globally expanding tourism industry.
• Explore the moral and political pressures of tourism and how to manage them sustainably.
• Be industry-ready with a full degree in just two years.
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021.

This course is accredited by A Greener Festival.

Taught by a dedicated team of artists, you’ll expand your understanding of contemporary art and explore the full spectrum of practice, from painting, drawing, sculpture, textiles, casting and printmaking, right though to new media, performance and 3D printing.

You will:

• Work in a Fine Art studio space from day one
• Collaborate with industry partners like Newlyn Art Gallery and the Tate St Ives
• Evolve your practice through opportunities such as field recordings, voice laboratories, self-publishing projects, specialist workshops, guest lectures and performances
• Access excellent studios, as well as 3D printmaking and time-based media workshops
• Have the opportunity to study abroad and to exhibit your work in major cities around the world