Master of Science in User Experience Engineering

at Goldsmiths, University of London United Kingdom

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

Why study MA Race, Media and Social Justice at Goldsmiths?

• Goldsmiths is a centre of pioneering critical race scholarship and you will be taught by leading figures in the field.
• You’ll examine a range of different theoretical and philosophical approaches to race and ethnicity, including postcolonial and critical race theories, poststructuralist approaches, and theories of intersectionality.
• The degree is underpinned by a focus on the cultural industries and you’ll learn to apply these theories to understand why representations of race and ethnicity take the shape that they do in news, film and social media.
• You’ll expand your practical and academic knowledge of diversity in the media and other sectors through a series of industry talks from Black, Asian and minority ethnic (BAME) practitioners working in the industry.
• This MA is taught across two departments – Media, Communications and Cultural Studies and Sociology – that are recognised as world-leading in their respective disciplines.
• As a postgraduate student you will join a thriving intellectual community at Goldsmiths, while learning the skills that you will be able to apply to a range of careers, from media, to policy, to charity/NGOs and other forms of social enterprise.

Do you want to advance your knowledge of contemporary art and pursue a professional career in the field of curatorial practice?

Curating refers to a wide range of activities including the care of collections and the development of exhibitions, festivals, screenings, digital platforms and more. Curators engage with historical knowledge and respond to urgent social issues, staging culture as a way of bringing together multiple publics.
Visual Cultures at Goldsmiths has been at the forefront of curatorial research for well over a decade, helping to redefine the profession. Drawing from this research, taught by leading curators and researchers, BA Curating combines a strong grounding in art history and contemporary cultural theory with the development of practical know-how and industry experience.

Why study BA Curating at Goldsmiths?

• Visual Cultures at Goldsmiths is internationally renowned for its research on Curatorial Practice and you will be learning from leading theorists and practitioners.
• You will study compulsory modules on curatorial history, theory and practice alongside option modules in art history and visual culture that allow you to focus on your particular interests.
• You will be mentored to develop the know-how and practical skills necessary to practice as a contemporary art curator through a number of practical assignments as well as an industry placement in your second year.
• You will develop your ability to work collaboratively and will work with your peers in your third year towards your degree show.
• You will be supported to develop student-led projects and will have access to our dedicated Curating Room to host your events.
• You will benefit from the rich programme of events at Goldsmiths as well from world-class exhibitions at the newly opened Goldsmiths Centre for Contemporary Art.
• Our London location means you’ll never run out of galleries, events, museums and visual culture to explore in the capital.

Radio and audio have the potential to be transformative, to further the human experience. It’s a medium that creates a sense of intimacy while continually generating questions. This is a programme that empowers you to create something permanent, something with a life beyond your own – something only sound can achieve.

The MA poses questions about the influence of radio as a medium and the power it has to stir emotions, evoke feelings, and conjure vivid mental images. We look at the ways in which recording technologies can preserve and hold on to an aspect of our existence – be that a cultural exchange or an artistic communication – and how we can inspire future generations with the work we create.

This MA will enhance your narrative skills as an editor of fiction for film and television. This Masters is a pathway of MA Filmmaking, so that in addition to your specialised training you will collaborate with students across all specialisms on a variety of film projects.

Experienced tutors and guests provide expert guidance designed to enhance the flow of your individual research, experimentation and artistic achievement. You will complete your degree by working in your specialist role on a major production in the final term.

What we offer

• The programme is housed in a new purpose-built media facility equipped with state-of-the art teaching spaces including a film studio equipped with Arri lighting and Green Screen facilities. Edit suites are equipped with Avid Media Composer and tuition is offered, giving the opportunity to gain Avid Certified User accreditation (Media Composer 101 and 110). Edit suites, screening rooms and sound studios are linked via Avid’s industry standard ISIS storage area network.
• You will work to professional standards using high-end digital formats. You will also learn sophisticated postproduction workflow techniques, gaining a wealth of experience in off-line editing and an understanding of how this fits in with on-line editing, visual effects and picture grading.
• In addition to your specialist area, you can attend classes in related disciplines. This framework is designed to stimulate collaborative practice by providing you with a breadth of filmmaking knowledge combined with a high level of expertise in your chosen filmmaking discipline.

This programme looks at language from a sociocultural perspective. It's designed for anyone with an interest in the relationship between language, culture and society but also provides a solid understanding of English language and linguistics.

Why study MA Sociocultural Linguistics at Goldsmiths?

• This degree focuses on (socio)linguistics and discourse analysis and enhances your analytic and linguistic skills by introducing different approaches to the analysis of written and spoken language from a range of everyday and institutional contexts.
• You'll cover topics such as language and ideology, linguistic performances of identity (particularly language and gender, sexuality, ethnicity and social class), language and the media, talk at work, English in a multilingual world, intercultural communication, English as a Lingua Franca, multilingualism and code-switching, and attitudes to different varieties of English.
• You'll be encouraged to engage with these topics by drawing on your own social, cultural and occupational backgrounds in class discussions and in your written work. The opportunity to explore new interests in written work, including the dissertation (dissertation), has allowed many of our students to forge new career trajectories, e.g. in internationalisation, diversity and inclusion, marketing, advertising, journalism, work for NGOs and many different educational contexts, including language teaching.  
• You will be encouraged to engage in hands-on analysis of spoken and written language, after receiving training in how to collect, transcribe and analyse different types of language data, in interviews, natural conversational context, and a various written texts and corpora.
• You will learn how authentic spoken English is used as a resource by speakers to achieve their goals, signal intimacy or dislike, gossip or report, persuade or interview others, position themselves and their identities in different ways. You will learn how written English and other semiotic practices are used to report and to distort, create ingroups and outgroups, reflect and perpetuate ideologies in a variety of print and social media.

MA Filmmaking (Sound Recording, Post-Production & Design), is housed in a new purpose-built media facility equipped with state-of-the-art teaching spaces including a film studio for sound shooting, Pro Tools suites, Audio Postproduction facilities with Foley recording studios, Avid Media Composer, screening rooms and an Avid ISIS SAN network linking all teaching spaces.

You'll learn the fundamental technical skills necessary to begin a career in screen sound, both as a location sound recordist and post-production sound designer. But equally importantly, you will gain an understanding of how a film’s narrative relies on the precise partnership between image and sound.

Within this MA programme you'll expand your existing knowledge of sound. Through recording and design you'll investigate what it means to listen with awareness and to translate that experience to your audience. And you'll study how sound is created, how you can manipulate its form, whether it’s natural, synthesised, digitised or analogue, and how to work with sound as a storytelling medium.

The Sound curriculum focuses on the structure of the soundtrack, deconstructing it from its beginnings in pre-production to the final mix, experimenting with the ways in which different components (dialogue, atmospheres, sound effects, music) allow an audience to engage with a film’s story. Through iterative exercises, group reviews and regular feedback, you gain the awareness and ability to construct soundtracks that interpret stories through sound.

As a sound specialist you work on one film each term, ending with a major production. You learn about related fields such as directing, editing, producing and documentary, and work with students across specialisms within Goldsmiths Screen School. As well as developing your awareness of the discipline and learning software such as Pro Tools, the Options modules provide the opportunity to learn the concepts and debates informing the wider filmmaking industry. This means you have the chance to explore your craft with other filmmakers and get used to the unique dynamics of the industry

This programme engages with the newest military history research, addressing conflict, communities and identities to take military history beyond ’great men, great horses, great battles’.

The BA History with Military History will, of course, allow you to study aspects of national armies, world wars, and major battles. But our cutting-edge approach to the discipline also means expanding the way you think about militaries and learning to make links between military history and politics, society, gender, race, and culture.

Study military history from many different angles
Our military history places armed forces in broad contexts, examining how they are influenced by the societies from which they are drawn, and how they have influenced those societies. Central to this is an understanding of the politics of the military, analysing the causes for which people fight and the interplay between national identities and the military. Gender, (homo)sexuality, race, non-combatants, and ‘home fronts’ all figure here. National armies are still part of our approach to military history, as are those labelled ‘freedom fighters’ by some and ‘terrorists’ by others. Consequently, this programme analyses militaries in a broad sense, including those who took part in revolutions through arms, and those who resisted occupations and conquest by military means.

This degree brings together the rich work within critical and cultural theory, continental philosophy, cultural studies, and contemporary feminist and postcolonial scholarship.

The MA Sociology (Cultural Analysis) enables you to develop critical and analytical interdisciplinary perspectives on contemporary socio-cultural processes. It offers a sense of the breadth of possible approaches while developing the skills necessary to produce original analyses in a scholarly and inventive manner. You will explore topics like the nature and historical conditions of critique itself, the relations between power and subjectivity, the concept of performativity, cosmopolitics, novel forms of protest, and radical empiricism, among others. These questions cross and connect human and non-human worlds, and involve both aesthetic and historical aspects.

The world of news and journalism is changing at an unprecedented rate. This programme offers an individual and innovative blend of contemporary multimedia journalism that ensures you will be prepared for the future of a rapidly developing news industry.

You’ll learn a range of cutting-edge digital skills to help you investigate news stories. You’ll also learn how and why good journalism matters by putting it in its wider cultural context.

Why study BA Journalism at Goldsmiths?

• Learn from media professionals with extensive industry experience and leading academics involved in ground-breaking research.
• Work on a real-world news website (EastLondonLines), covering breaking news stories that really matter to the local community.
• Develop an arsenal of digital skills, and learn to integrate them with a core of essential reporting and news-writing skills. Digital skills taught on this programme include:
  • Video journalism
  • Data Journalism
  • Mobile Journalism
  • Web programming
• Get training with a range of digital video equipment to support your practice, including DSLRs, and ENG (electronic news gathering) cameras.
• Produce a long-form news feature on a subject of your choice, which will allow you to bring together all the digital and news-writing skills learned over the course of this degree. Examples of previous projects can be found below.
• Build up a portfolio of work, get advice on careers and work experience, and benefit from our close links with London’s thriving world-class media industry.