Master of Arts in Social Anthropology

at Goldsmiths, University of London United Kingdom

The MA Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

This established and exciting degree is designed to help you understand digital transformations in media, culture, and society and apply this understanding in practice, in the media and creative industries and in further research. The programme will equip you with skills that can be applied to current and future developments in digital media, social media, computing, and other aspects of technology.

The MA Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

This programme offers three pathways:

• Pathway 1 is a Theory programme where you learn about developments in digital media and technology.  This pathway draws on media theory, critical theory, continental philosophy, science and technology studies, gender studies, critical race studies, the posthumanities, software studies and cultural studies to diagnose our present digital condition.
• Pathway 2 (Image Making) is a theory and practice programme.  Alongside engaging with digital media theory you will work with one or more of the following – animation, photography, video and other forms of moving image – to create installations, apps and single/multi-screen work that is responsive to a continually changing, and conceptually understood, digital landscape.
• Pathway 3 (Critical Computing) is a theory and practice programme where you will interrogate technical objects through critically learning a technical subject and by collectively criticising the results and processes involved – for example, by studying the racialisation of algorithms or exploring non-proprietary databases, operating systems, software licensing, programming, networking and open hardware in the shape of physical computing.

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

• This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our compulsory modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
• You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
• You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
• You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

Anthropology and sociology deal with human behaviours in their social context. This degree gives you a comprehensive grounding in these converging subjects, so you'll develop an understanding of their shared traditions and differences in perspective.

Why study BA Anthropology and Sociology at Goldsmiths?

• The degree is divided evenly between anthropology and sociology, so you'll get a solid grounding in both subjects.
• The dynamic nature of the degree means you’ll be able to bring an interdisciplinary angle to any problem, whether that’s arguing your perspective in an essay or coming up with novel solutions in your future career. Our graduates have gone on to work for the UN, World Bank, as well as various NGOs, law companies and Corporate Social Responsibility (CSR) consultancies.
• In your third year, you’ll be able to choose from a range of option modules, tailoring your learning in a way that suits your interests and aspirations. You might choose to explore topics like gender theory, environmental anthropology, or borders and migration.
• Our academics are responsible for actively shaping disciplines – they are pioneers in their fields, playing key roles in developing awareness of society and culture.

Bringing together media practice and communications theory, this degree covers a broad spectrum of critical perspectives on the media, and will introduce you to a range of contemporary media practices.

Why study BA Media and Communications at Goldsmiths?

• You will study in one of the UK's and the world's top media and communications departments.
• You'll be taught by leading names in media, communications and cultural studies.
• We concentrate on high quality lectures and small group work, and all our teaching takes place on one purpose-built site.
• On practice modules you'll be taught by industry professionals engaged in TV, film, journalism, radio, photography, scriptwriting, short fiction, illustration, interactive media and animation.
• You'll have access to industry-standard practice facilities, including TV/film, radio and photography studios, digital video and audio editing suites, and animation software and hardware.
• Our close links to the media industry bring you into regular contact with media professionals. You will have the opportunity to apply for an internship in the media as part of the course.
• We regularly host debates and talks by international figures in media and cultural research and the media industry; recent guests have included Danny Boyle, Gurinder Chadha and Noel Clark.
• You'll be taught alongside students from all over the world and with diverse cultural experiences that enrich the department and the learning experience.
• You'll develop skills that you can use throughout your career whether in the media industries or elsewhere. Our recent graduates are now working as television producers, news readers, editors, journalists... Others have gone into a whole range of careers such as research, teaching and law.
• We're ranked third in the UK for the quality and impact of our research (Research Excellence Framework), which means that by studying in the department you'll be working alongside academics who are leaders in their fields.

Are you interested in a career in anthropology, but haven’t studied the subject before? Have you studied anthropology in the past, but need to consolidate this experience before moving into anthropological research?

Why study MA Social Anthropology at Goldsmiths?

• Whatever your disciplinary background, you’ll have the opportunity to build a solid base in social anthropology, its theoretical foundations, methodology and ethnographic diversity.
• You’ll be able to choose from a variety of option modules, which means you can tailor the degree to your own theoretical or regional interests.
• You can choose to study topics including gender, sexuality and the body, religion and symbolism, political economy, psychological perspectives in anthropology, the anthropology of rights, and visual anthropology.
• You’ll join a diverse group of students with a range of educational backgrounds and interests, so you’ll be exposed to many different perspectives.

If this degree were a film we’d be watching the beginning and the end. We think, like Walter Benjamin, that it’s in these moments – in their inception and their obsolescence  – that you see the utopian possibilities of a form or social movement.

Are we in the midst of a beginning? What can we learn now from visual culture’s past? What’s happening to our bodies when we play a video game? What are the gestures involved in everyday life? How do our bodies relate to technology?

These are the kinds of topics we analyse on this MA. We want to go beyond the borders of a traditional film studies degree so we go back to the beginning of film history to explore what it meant to fashion yourself in an image, or for a society to see itself in an image. Then we explore how images gain meaning now, and where they’re going next.

Fusing Goldsmiths' academic excellence and professional training from the Horniman Museum, the MA in Anthropology & Museum Practice provides you with a uniquely comprehensive set of skills.

Why study MA Anthropology and Museum Practice at Goldsmiths?

• Whether you're a professional looking to expand your subject expertise in anthropology, or an anthropologist looking to move into the museum sector, the course will provide you with the skills and knowledge you need to make a difference in your career.
• This degree is run in partnership with The Horniman Museum and Gardens. You'll learn from professionals who work with the institution's world-renowned anthropology collection, and gain practical skills in curation and conservation, using material and digital archives, running museum education programmes and engaging diverse audiences.
• You'll analyse museums as sites of imagination and distinction and think about how they can be more inclusive places.
• If you haven’t studied anthropology previously, you’ll have the opportunity to sit in on the Masters-level Introduction to Social Anthropology module, which will give you a solid grounding in the subject - and enable you to hit the ground running.

Whether your sights are set on being behind the camera as a producer, appearing on screen as a foreign correspondent, or heading off to far-flung parts of the world to make investigative documentaries - it’s vital you get a solid understanding of the basics, from the ground up.

That’s exactly what this programme will teach you: newsgathering, production, reporting skills, writing for broadcast, filming and self-shooting, video editing, presenting, online longer-form current affairs, using social media, mobile journalism, researching stories and verification. We provide a broad curriculum to the highest professional standards, so you’re prepared to work in today’s ultra-competitive, ever-changing media environment.

The programme is accredited by the Broadcast Journalism Training Council (BJTC), which represents broadcasters such as the BBC, ITV News, Sky, Reuters, Channel 4, and AP. The BJTC also provides valuable input from key figures within television to make sure we teach the skills the industry demands and supports the provision of work placements.

What will you learn as an MA Television Journalism student?

• Employers tell us that when they’re recruiting the journalists of tomorrow, they’re looking for all-round skills, innovative ideas and a can-do attitude. You’ll also get a thorough grounding in media law and ethics, media theory and journalistic research skills and tools.
• You’ll learn your craft from dedicated, hugely experienced media practitioners with careers in broadcasting and extensive teaching experience. Our teaching staff get to know all of our students personally, helping them to achieve their full potential by providing continual feedback and support.

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.