Master of Arts (Hons) in International Business Management

at Heriot-Watt University - Edinburgh Campus United Kingdom

Our BSc Computer Systems course is designed to give you a solid foundation in computing, together with the necessary applied skills. What’s more, it’ll give you a range of professional skills to help you communicate clearly, work independently and co-operate effectively. In the later years of our BSc Computer Systems course, you’ll also have the option to specialise and graduate with a named degree in Games Programming (5Y6J).

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) Computer Science (Data Science) with a year of work placement in level 4. Good performance means 12 months experience of working in an organisation in the computing sector. The Diploma in Industrial Training is gained through successful completion of the work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you’ve learned. This course aims to give a well-integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

Our BSc Computer Systems degree is designed for students looking for a sound foundation and applied skills in computing in addition to other professional skills which will enable them to communicate clearly, work independently and co-operate effectively.

Our BSc Computer Science (Data Science) degree focuses on constructing robust and useable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

In the later years of the course, you’ll have the option to specialise and develop the skills needed to be a data scientist. Specifically, you will have the ability to develop and perform large-scale, repeatable data analyses grounded in statistical modelling. The term data science is often used interchangeably with big data or data analytics. It is becoming increasingly important as huge amounts of complex academic, business and government data are being generated from many largely online sources. This swelling lake of data needs increasing numbers of skilled personnel with the capacity to analyse and make sense of it all. That in turn requires that such personnel be trained in the latest skills and techniques in data science.

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

In this course British Sign Language (BSL) is studied to professional level. Students are trained to work as BSL/English Interpreters and Translators and to use BSL proficiently in related professional areas.

The course focuses on practical and applied language skills, interpreting and translating skills, communication studies, linguistics, translation and interpreting studies and Deaf studies. Uniquely in this course during year 3, students are placed full-time with signing organisations in the UK or at one of our International partner universities. (Please note that BSL placements are self-financed and students may be required to undertake placements anywhere in the UK.)

In year four students have the additional opportunity to work closely with professional interpreters in real-life situations on placement, gaining vital work-place experience.

Graduates successfully completing all specified components of the course are able to register as full Members of the Register of Sign Language Interpreters with NRCPD, the national registration body in the UK for sign language interpreting, and with SASLI, the Scottish Association of Sign Language Interpreters. (NB to be eligible for full registration with SASLI, students must achieve a minimum of grade D for all Level 4 courses.)

Entry to the course is open to applicants with or without previous BSL experience.

Robotic and autonomous systems are now used in areas such as autonomous vehicle guidance, healthcare, remote surgery, industrial manufacturing and domestic assistance. This multi-disciplined robotics degree brings together electronics, computer software, and mechanics. In the first three years, you’ll be given a background in all three disciplines, along with the opportunity to build integrated systems. In the final two years, you can either continue with a broad-based curriculum, or specialise in particular aspects of contemporary robotics.

The MEng Robotics degree shares a common first three years with the BEng and includes a six-month industry placement, during years 4 and 5. Advanced courses can also be chosen from the three departments: Electronic Engineering, Computer Science, and Mechanical Engineering.

Our teaching philosophy:
The philosophy behind all of our programmes is 'learning by doing'. Our programmes are designed to be practical and allow students to develop skills beyond traditional academic content.

Students work on both individual and group projects from the third year onwards, providing them with valuable hands-on experience. The projects challenge you to solve a 'real life' problem – such as the project in which our students helped design an electronic egg to monitor penguin incubation.

The Edinburgh Business School aims to provide forward-thinking, practical, focused MSc degrees that are outward looking and focused on the global business world. As part of our programme, you will study specialist subjects from across the business sphere including; international business context, competitive strategy, research philosophy and practice, and business economics.

Our courses provide insight into relevant social, political, legal, and macroeconomic conditions affecting international business and will develop your skills in decision-making, people management, leadership and team working.

You will learn how to critically evaluate and implement theories, concepts and techniques of business and apply this knowledge to practical contexts through industry-focused, case-study led projects and ultimately your Industry Placement.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.

The 2020 National Student Survey placed chemical engineering at Heriot-Watt as 1st in Scotland and 5th in the UK, based on students’ overall satisfaction with our programmes.

The Times and Sunday Times Good University Guide 2021 ranked Heriot-Watt University as 1st in Scotland and 4th in the UK for Chemical Engineering.

Our MEng in Chemical Engineering provides students with both the theory and practical application expected by industry. We have strong links with professional communities, allowing us to enhance the career prospects of our graduates.

Programme structure:
The MEng programme is a five-year degree which shares the same first four years with the BEng programme. You choose which route to follow at the end of your 4th year, giving you the flexibility to decide which degree best suits your career ambitions.

Our MEng programme gives you a sound understanding of both the chemical and process engineering fundamentals that you need to become a professional chartered engineer. In addition to a grounding in science, maths and engineering, our students acquire practical abilities that are highly sought after by industry.

The final year of the MEng programme offers a range of advanced courses to broaden and deepen students’ understanding of chemical and process engineering. Students study optional courses from a range of specialist engineering subjects along with an extensive research project. Final year MEng students also undertake a commercial tender-based exercise taking on the role of an engineering design house pitching for business to our industrial advisory board.